Chinese New Year is a traditional festival for Chinese families to reunite and settle down. Buying new year goods is a top priority for hundreds of millions of families.

On December 26, Pinduoduo officially launched the 2023 New Year’s Day.

During the period, the platform will unite thousands of landmark production areas in various provinces and cities across the country, select millions of high-quality merchants, and escort "Duo Duo Hao New Year's goods" from the source of supply.

Pinduoduo will do its best to stimulate and match the new consumption wave during the Spring Festival, promote the major origins to grasp the peak season for sales of new year products, open up the national market, and drive farmers to increase their income.

　　In recent years, with the continuous penetration of e-commerce platforms and logistics systems, the purchase of urban and rural New Year’s goods has changed from the scattered offline mode in the past to online one-stop shopping.

According to reports, Pinduoduo's supply of new year's goods is more abundant this year. From the northeast to Hainan, Shanghai to Xinjiang, agricultural specialties have been extended to global direct procurement such as American pistachios, Chilean cherries, Norwegian arctic cod, Argentine red shrimp, and Irish bread crab. The cutting-edge products help 900 million consumers "fight" all their needs for the New Year in one stop, so that the "vegetable basket", "fruit plate" and "rice bag" will be full.

▲ On December 26, Pinduoduo's multi-year goods festival was launched.

During the 15-day event period, the platform will continue to "zero commission" for fresh agricultural products, and favor in-site resources and red envelope discounts worth more than 3 billion yuan, so as to continue to meet the needs of urban and rural consumers for new year products.

　　The person in charge of Pinduoduo’s New Year’s Goods Festival said that this year’s New Year’s Goods Festival will last for 15 days. During the event, the platform will continue to “zero commission” for fresh agricultural products, and favor “tens of billions of subsidies” and “10,000-person groups” on the site worth more than 3 billion yuan. Resources and red envelope discounts, give full play to innovative consumption models such as "multi-person groups", and continue to meet the needs of urban and rural consumers for new year goods.

New Year's goods expansion: from agricultural and sideline products to global top-notch goods

　　Saying goodbye to the old year and celebrating the new year, the rich Chinese "New Year flavor" is radiant in the reunion.

"Nian Taste" is a specific and subtle beauty, such as the red lanterns hanging high, the Spring Festival couplets pasted at the door, Shandong Rushan oysters, Tianjin Goubuli noodles, Guangxi Lipu taro, Fujian Fotiaoqiang, etc. from all over the country. Food is on the table.

　　As one of Tianjin's "Three Unique Flavors", Goubuli Steamed Buns has long been a household name throughout the country.

The production technique of Goubuli steamed buns has been included in the "National Intangible Cultural Heritage List".

　　"With the advent of the New Year's Shopping Festival, the store's exposure and clicks are constantly increasing, and sales are increasing every day. I hope this year's New Year's Shopping Festival will create even higher sales." The person in charge of the official flagship store of Goubuli Foods introduced that the previous Most of the sales channels are local, and customers mainly buy from various stores.

In recent years, new e-commerce channels represented by Pinduoduo have greatly expanded consumer groups.

In order to welcome the annual New Year's Day, Goubuli has specially developed the steaming pasta gift pack and family banquet gift box. As the main products of the e-commerce channel, consumers from all over the country can taste the "Chinese time-honored brand" full of New Year's flavor. .

▲The production technique of Goubuli steamed buns has been included in the "National Intangible Cultural Heritage List".

The picture shows the masters making Goubuli New Year products by hand.

　　Rushan oysters also attract a lot of attention every Spring Festival.

In Rushan, Shandong, the "Hometown of Oysters in China", the market share of fresh oysters ranks first in the country. Every November to April is the season when a large number of oysters are on the market. The New Year's Day has thus become the busiest selling season in the area.

　　The old classmate Li Erhai team has been stationed in Pinduoduo since 2019. Currently, it has opened a group of stores in Pinduoduo, which mainly sell fresh fruits and oysters, and accurately meet different consumer needs.

The relevant person in charge of the old classmate Lierhai team said: "At present, the store sells 100,000 orders per month, and the monthly turnover exceeds 5 million yuan."

　　In addition, American pistachios, Chilean cherries, Norwegian arctic cod, Argentinian red shrimp, and Irish bread crabs have also entered Pinduoduo's multi-year product list, helping consumers to taste global delicacies in one stop.

　　Take the Irish bread crab as an example. This species is mainly produced in Ireland and Scotland. It inhabits sandy or sandy muddy seabeds with a water depth of 30 to 100 meters. Due to its large size, fat and meat, it is the most creamy crab in the world One of the crab species, also known as the "King of Cream Crab".

▲The Irish bread crab that landed on Pinduoduo’s New Year’s Sale Festival inhabits sandy or sandy muddy seabeds with a water depth of 30 to 100 meters.

　　On the Pinduoduo platform, users have received rave reviews for the bread crab.

"It's big and fresh. The ice packs and bread crabs in it didn't melt. Thanks to the boss for his honest management. I can share delicious food with my family during the Chinese New Year." The yellow is so full that I choked on it.”

New Year's Day, help young people earn money at home

　　For consumers, a complete supply of New Year’s goods means abundance in the coming year; for producers of agricultural and sideline products, whether the New Year’s goods are sold well or not largely determines whether the year’s harvest will be fully realized.

　　In Huan County, Qingyang, Gansu Province, the local people have long maintained the habit of raising and eating sheep. Especially during Chinese New Year, every household has a large refrigerator to store mutton.

However, it has been the past few years to really get rich by relying on sheep.

　　Seven or eight years ago, Liu Guoning, a post-85 entrepreneur who returned to his hometown, was still a poor household.

In the first year when he returned to his hometown to sell sheep, he rode a motorcycle to catch a shuttle bus to the county to deliver couriers and sell mutton.

The place is remote and the courier fee is expensive, but because of the good sales of e-commerce, I have been gritting my teeth and persisting.

　　"In the beginning, it was for the family to sell, and the sales were getting better and better. At present, the family has 8 self-raised sheep pens, covering an area of ​​30 mu, with a total of 1,500 sheep." Liu Guoning said that in addition to operating e-commerce, he also runs a sheep cooperative to help Villagers sell.

▲Liu Guoning, an entrepreneurial young man born after 1985, brought his fellow villagers together and sold the mutton from Huan County, Gansu to the whole country.

　　At the beginning of farming, the villagers mainly relied on years of accumulated experience. When encountering technical problems that could not be solved, they had to seek help from real experts.

At present, Huan County has begun to introduce scientific and technological forces, large-scale sheep raising, feed, breeding sheep, mutton sheep, pastures, scientific feeding, slaughtering and deep processing, e-commerce cold chain transportation, and one-stop development.

　　"Pingduoduo accounts for 35% of the entire e-commerce sales in Huan County, ranking first among all e-commerce platforms. Currently in Huan County, nearly 400 college students are engaged in the mutton industry, and they are distributed in various sectors of the industry. Links, feed sales, breeding, e-commerce sales, etc.” Cao Zhipeng, Secretary of the Party Group of the Huanxian Animal Husbandry and Veterinary Bureau, said that in 2019, the local area continued to promote the “Ten Thousand Professional Farmers Training Program”, training 826 young sheep farmers, and building a county Vocational animal husbandry and veterinary professional "2+3" committee training class, a total of 380 students are studying in 8 classes, and 106 students were sent to the college class of Gansu Animal Husbandry Engineering Technology College for further study.

　　In Lipu, Guangxi, taro has become an important local industry.

Lipu taro, also known as "betel nut taro", was listed as the first choice tribute in Guangxi during the Kangxi period of the Qing Dynasty. In 2005, Lipu taro was selected as a national geographical indication protection product.

　　"Put all the taro for the New Year's Day here, and don't send out the event's taro by mistake." In the warehouse of Lipu Yukoufu Food Technology Co., Ltd., Long Qiqiang is instructing workers to prepare for Pinduoduo's 2023 "New Year's Day" Store the taro prepared for the event.

In order to deliver goods for the New Year in time, he has prepared 100 tons of Lipu taro.

　　In the warehouse, in addition to rough processing, there is also an assembly line dedicated to deep processing.

The workers will put the cleaned taro on the chipper to remove the skin, send it to the aseptic workshop, cut it into pieces by a special person, and send it to the cold storage at minus 35 degrees Celsius.

The processed taro will be processed into mashed taro commonly used in milk tea shops, individually packaged taro slices and other products and sent to various places.

They have the unique aroma and glutinous taste of Lipu taro. They are "high-quality goods" and are often sold out as soon as they are put on the shelves.

▲In order to deliver the new year's goods in time, Long Qiqiang has prepared 100 tons of Lipu taro for Pinduoduo's 2023 goods festival.

　　"I hope that more consumers will be able to taste pure and reasonably priced Lipu taro during the Chinese New Year." Long Qiqiang said with a smile. In the cold winter, a hot taro dish can be served on the consumer's New Year's Eve dinner table. Add a bit of warmth, and through Pinduoduo, he can deliver more "warmth" to consumers.

　　Tao Xinmei, a villager in Maling, Lipu City, used to work in Guangdong. In the past two years, she heard that the taro industry in her hometown was undergoing a "transformation". She resolutely decided to go home after traveling abroad.

Today, while planting 12 acres of taro at home, she also works as a sorter for Taro Koufu Company during the slack season.

Double income makes her feel very secure.

Li Zhaoming is also a farmer in Maling. He has been growing taro for more than 15 years.

The more than ten mu of Lipu taro he planted this year has a good yield, and each mu can bring him an income of more than 10,000 yuan.

　　"We also have custom-made creative apples from Shanxi, Shaanxi, Xinjiang and other major production areas, Zigui navel oranges prepared by post-90s couples who sell 80 million yuan a year on the platform, bacon from Sichuan and Hunan, and roasted seeds and nuts from Anhui. ..." The person in charge of Pinduoduo's New Year's Goods Festival said, "One end of the New Year's Goods Festival is connected to hundreds of millions of consumers, and the other end is connected to tens of millions of peasant families. Have a happy year filled with joy and hope."