Fantastic
themed activities have been launched one after another, multiple promotional methods have been launched together, and the festive atmosphere has been ignited
Many shopping malls in Beijing experienced double growth in sales and passenger flow last weekend
Beijing has accelerated the resumption of work and production, and the fireworks have returned further.
With the approach of the New Year, the traffic of major shopping malls in Beijing is gradually increasing.
Fantastic themed activities have been launched one after another, multiple promotional methods have been launched together, and the festive atmosphere has been ignited.
A reporter from the Beijing News learned that on December 24, Beijing Chaoyang Heshenghui had a single-day passenger flow of over 100,000. As of 18:00 on the 24th, the passenger flow of Xidan Joy City doubled that of the previous day, and catering sales increased by 100% compared with the previous day. , 7 times higher than last Saturday, and the passenger flow of Intime Department Store Beijing Dahongmen has risen sharply, returning to the previous fireworks.
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Catering, parent-child and other business formats accelerated recovery
At 21:30 on December 24, a reporter from the Beijing News noticed at Huiju Xihongmen that there were still many customers waiting in front of restaurants on the second and third floors.
At the entrance of a hot pot restaurant, a customer waiting for a seat said that although the normal dinner time had passed, he still decided to continue queuing up, "I took advantage of the weekend to have a hot pot with my friends, and saw that the mall was lively again. Yes, I feel very happy."
In addition to the catering business, the parent-child business in the shopping mall is also accelerating.
In the atrium on the first floor of Huiju Xihongmen, the super-large snowman and immersive interactive area attract many parents and children to experience.
A reporter from the Beijing News noticed that there are still many parents taking their children to and fro in the children's theme block of Huiju Xihongmen in the evening.
A mother who lives in a nearby community said that she would take her children out shopping on weekends, eat some delicious food, and buy some new clothes for her children and herself.
A reporter from the Beijing News learned from many shopping malls in Beijing that jewelry accessories, sports fashion brands, cinemas and other business formats are also accelerating their recovery.
The staff of Xidan Joy City introduced that on December 24, the 15th anniversary event of Xidan Joy City boosted the popularity of accessories and sports fashion brands.
The staff of Yintai Department Store Beijing Dahong store said that with the recent festivals coming one after another, the performance of jewelry categories is relatively bright, and the passenger flow of catering and cinemas has also increased significantly.
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The themed activities around rabbits gathered together to attract traffic
As the New Year is approaching, major shopping malls in Beijing have launched various activities.
Among them, the 15th anniversary of Xidan Joy City was launched, and bilibiligoods jointly held the "Dare to Tide and Fearless Star-riding Little Knight Vioola Trend Art Exhibition". The eye-catching art installations and cutting-edge art forms attracted many young people to come to check in.
It is understood that Xidan Joy City and bilibiligoods co-branded trendy play products will be sold in a limited lottery on the Xidan Joy City Mini Program on December 31.
Next year is the Year of the Rabbit, and a series of rabbit-themed activities will be unveiled in major shopping malls.
Among them, Oriental Plaza has prepared a digital trendy play activity with the theme of "Dream-making Journey Takes Off 2023". It will release the digital collection DUNO rabbit for the first time on December 29, allowing customers to experience the novel experience of "NFT Metaverse".
The fifth anniversary of Chaoyang Heshenghui kicked off, and Bugs Bugs North China debuted in the mall.
From December 24 to January 2, 2023, consumers can go to the Chaoyang Heshenghui Bugs Bugs exhibition site to unlock the task manual and have the opportunity to collect all Bugs Bugs badges.
The atrium on the first floor of Chaoyang Joy City is currently holding the first exhibition of Nami Rabbit Xinqing Paradise North China. The exhibition will last until February 8, 2023. A series of activities; the 8th ice and snow season in Xiangyun Town with the theme of "Sleepy Rabbit's Daydream" kicked off recently. "Sleepy Rabbit" is a popular IP from the trendy play culture label Mountain Toys. This time it is an exclusive festival The authorized fund landed in Xiangyun Town, and a number of themed activities will continue until February 28, 2023; from now until April 5, 2023, China World Mall will bring a public art exhibition of Jojo Rabbit, a 5-meter-long plush Rabbit dolls fall from the sky, creating a healing and warm atmosphere.
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International Trade Center Festival Season Lighting Becomes a Beautiful Scenery
Recently, a 5-meter-long soft and cute pink rabbit parachuted into China World Mall in Beijing, attracting many consumers to stop and take pictures to check in. This is the protagonist of the first public art exhibition of Jojo Rabbit in China World Mall.
At the same time, the 2022 International Trade Center holiday season lighting has also been lit.
With the accelerated pace of resumption of work and production in Beijing, the passenger flow of major business districts picked up rapidly this weekend.
The consumption recovery momentum in China World Mall is obvious, and there are situations of waiting for a table for dining and queuing up for parking.
Zheng Tie, deputy director of China World Mall, told the Beijing News reporter that as of the evening of December 24, the work resumption rate of China World Mall tenants had reached 96.3%, and it is expected that more passengers will come next week.
On December 20, the first public art exhibition of Jojo Rabbit appeared in China World Mall, creating a healing and warm atmosphere.
Zheng Tie said, "This event attracted a lot of people, and I saw many consumers spontaneously check in and spread online." According to reports, the exhibition will last until April 5, 2023.
In addition to the first exhibition of Jojo Rabbit art becoming a check-in point for Internet celebrities, the 2022 International Trade Center Festival Season Lighting, which currently covers an area of 17 hectares, has also been lit up, becoming a beautiful landscape in Beijing's CBD (Central Business District).
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Multiple promotional activities stimulate consumption recovery
Recently, major business districts in Beijing have launched promotional activities to stimulate consumption recovery, including Xidan Joy City, Chaoyang Joy City, Chaoyang Hopson Plaza, Huiju Xihongmen, Sanlitun Taikoo Li, Huaxi Live Wukesong and many other shopping malls Publish promotional information on the WeChat public account, and distribute consumer coupons for catering, jewelry, clothing, parent-child and other categories.
On December 24, the Sanlitun consumption season of "Meeting in Sanli Restarting Vitality" started.
The consumption season revolves around the golden period of consumption such as New Year's Day and Spring Festival, and lasts for one month.
During the event, Sanlitun Sub-district will cooperate with enterprises in the business circle to launch the "100 delicious" global food week super value experience, CCB life promotion activities, "genius mother" intangible cultural heritage market, SOHO Warm Winter Life Festival and other activities to promote consumption.
At the same time, the first "Winter Solstice Reunion Festival" has been launched. Beijing UnionPay has joined hands with many high-quality merchants in more than 50 business districts and retail, catering, entertainment and other scenarios to distribute the four major categories of discount shopping in business districts, free food, supermarket shopping, and leisure and entertainment. Theme coupons.
In the shopping activities in commercial districts, Chaoyang Joy City, Xidan Joy City, Wangfujing Department Store, Xidan Shopping Center, Jinyuan New Lufthansa, Wanda Plaza, Hopson Plaza, Xidan Galeries Lafayette, Hanguang Department Store, Cuiwei Group, Xin World Department Store, Longfor Paradise Street and other key business districts participated.
(The Beijing News reporter Zheng Mingzhu)