Amidst the cheers of his teammates, Argentine captain Lionel Messi stepped onto the top podium, wearing a tulle jacket with gold trim, and he got his wish, holding the Hercules Cup high with both hands-this exciting scene drew a picture for the 2022 World Cup in Qatar A perfect ending.

　　So far, the online "golden" guessing gift event jointly launched by the famous football coach Milu and Sands Huisha Wine has ushered in a highlight moment. The winner of the super grand prize has been finalized. Come home with the prize and enjoy this wonderful event and life with quality wine.

Milu joins hands with Sands Huisha Wine to jointly launch an online "gold" guess and win gift event

Over 100,000 people participated in the Sands Football Banquet, and 20,000 people received surprise gifts

　　During the World Cup in Qatar, Sands Winery, Sands Back to Sand Wine launched an online "Golden" guessing event, and the famous football coach Milu served as the "Golden" winner of the football feast.

　　From November 21st to December 18th, 28 days and 64 games, Milu and Jinsha Huisha Wine are with all fans and consumers, witnessing and sharing every excitement and joy.

According to statistics, a total of more than 115,000 people participated in this event, with more than 4.02 million hits.

　　During the event, Milu sent letters remotely many times, sending wonderful game analysis to dear Chinese fans and friends.

From the group stage to the knockout stage, and then to the peak finals, Milu interacted with everyone through professional predictions, provided reference points for countless users participating in the event, helped fans and consumers participate in game guessing, and won Sands Huisha wine, rice Lu's signature football, Milu's own brand hat, online coupons, and a cash prize of up to 19,999 yuan.

In the end, the first-prize user received a cash prize of 19,999 yuan, and five participants with the highest total points won cash prizes of 9,999 yuan and 4,999 yuan respectively.

20,000 lucky users will receive "golden" prizes such as Sands Huisha wine.

The most special football match + Milu, Sands Huisha Liquor unlocks the traffic password for baijiu sports marketing

　　Before the official start of the game, Milu chatted with Chinese fans and consumers about his Chinese memories and his perception of Chinese baijiu through video.

Although he doesn't usually drink alcohol, Milu still raised a glass of Jinsha Huisha wine, expressing a toast to his Chinese friends.

At the same time, Milu also mentioned in the video that he hopes that Qatar will host a "magic World Cup".

Milu raises a glass to Jinsha Huisha Wine

　　This is the first time that the World Cup is held in the northern hemisphere in winter. For Chinese fans, it used to be watching football games and drinking beer in summer, but the unique winter World Cup has brought a rare and excellent opportunity for baijiu sports marketing.

　　At the same time, this competition is also the curtain call performance of "Twilight of the Gods". Or bloom the "Last Dance"... These football hotspots are associated with the youthful memories and complexes of Chinese fans.

Sands Huisha wine is seizing the rare opportunity of the world’s top football match held in winter to build emotional links with all fans and consumers, so that Sands Huisha wine can become a "companion" for fans and consumers to watch the game and share together A feast of football, full of sports charm.

　　Such a passionate sports feast requires a traffic guest with strong professional ability to serve as the heavyweight "golden" celebrity, and Milu is the best choice.

　　He is the "miracle coach" that Chinese fans especially love. In 2002, he led Chinese football to create miracles and advance to the World Cup. He injected the concept of "happy football" into Chinese football culture. He called all Chinese fans "my Chinese friends"...

　　From 2002 to 2022, a full 20 years have passed. Now that the World Cup is back in Asia, Milu and Sands Huisha Wine join hands to accompany Chinese fans in a special way. It is hard not to arouse the nostalgia of Chinese fans. At the same time It also brings "Happy Football" and "Happiness of Football" to every audience.

　　With the help of many hot spots in the World Cup in Qatar, Milu's popularity in the eyes of Chinese fans and the attention of the surprise award, Sands Huisha wine spread through this football feast, and the sound volume was continuously output in a rhythmic manner. Focusing on fans and consumers, we will always accompany every consumer, continue to improve brand value and brand affinity, and let the brand image of Sands Huisha Wine be deeply rooted in consumers' hearts.

Build beauty together, share beauty, add beauty, Jinsha wine industry's beautiful culture strategy is established

　　Taking consumers as the center and feeling happiness and beauty in the "joy of football" is exactly the original intention of Jinsha Huisha Wine to launch this activity.

Jinsha wine industry hopes to build and share beauty with consumers through this football feast, and add beauty to their lives.

　　It is reported that on June 1 this year, Jinsha Liquor released the "Beautiful Culture Strategy", brewing for a better life, and starting the road of product image reshaping and brand pattern improvement around "beautiful".

This time, Milu joined hands with Sands Huisha Wine to share the football feast, which is the specific implementation of Sands Wine Industry's "beautiful culture strategy" on the sports track.

　　In order to allow as many fans and consumers as possible to participate, this event has a low threshold and strong interaction, and rewards will be awarded for participation.

In addition to the guessing session of Milu's support competition, there are also "golden" joys such as sign-in lottery and koi lottery. Through various forms of participation, the wonderful events and wonderful experiences are shared with everyone.

At that time, 20,000 users will receive high-quality fine wine from Jinsha Wine Industry, and they can enjoy it with their families on the coming New Year's Day, Chinese New Year and other reunion moments.

This is another layer of significance of this event - to add beauty to every consumer's life with the good quality of Jinsha Huisha Wine.