Xinhua News Agency, Guangzhou, December 22, title: A new round of consumer coupons will be issued in many places, focusing on supporting industries severely affected by the epidemic
Xinhua News Agency "Xinhua Viewpoint" reporter Hu Linguo
The Central Economic Work Conference held a few days ago emphasized that the recovery and expansion of consumption should be given priority.
The reporter of "Xinhua Viewpoint" found that in order to promote consumption and stabilize the economy, many places have recently issued a new round of consumer coupons, involving catering, home appliances, cultural tourism, department stores and other fields, and the scale is generally large.
The new round of consumer coupons has the characteristics of focusing on the field of distribution and diversified delivery channels.
Governments at all levels issue consumption coupons mainly through digitalization
Home appliance coupons, catering coupons, entertainment coupons... According to incomplete statistics, since December, more than 40 places across the country have announced the launch of activities related to the issuance of consumer coupons.
It is worth noting that this round of consumption coupons has been issued at the provincial level, such as Fujian Province, which has arranged 200 million yuan to support the distribution of consumption coupons in various places; there are city-level ones, such as Haikou City and the Ele.me platform that launched 3.5 million yuan for takeaway consumption Citizens can receive vouchers with a total value of up to 134 yuan; even some districts have issued vouchers, such as Futian District of Shenzhen City issued 20 million vouchers and Longhua District of Shenzhen issued 30 million vouchers.
From the perspective of consumption categories supported by consumption coupons, service consumption categories are concentrated in catering consumption, entertainment and tourism, etc., while commodity consumption is concentrated in large-scale areas such as automobiles, home appliances, and furniture.
For example, Guangzhou’s consumption coupons cover five categories: light tea and catering, supermarkets, e-commerce, department stores, and meals and accommodation, with face values ranging from 10 yuan to 100 yuan, and a total amount of 30 million yuan; Wuhan began to distribute home appliances on December 8 Furniture consumption coupons, with a total amount of 10 million yuan.
In the field of entertainment, Hubei began to issue general sports coupons and ski sports coupons across the province on December 20 and December 21 this year; Xinjiang issued more than 50,000 coupons with a total amount of 4 million yuan of ice and snow travel coupons.
Judging from the frequency of issuance, in some areas, consumption coupons are divided into several rounds, in some areas, they are issued every day, and in others, there is "only one copy" per person.
Guangzhou will issue coupons in three rounds starting from December 8; Haikou will issue coupons more frequently, and citizens can receive coupons once a day during the event; Other places stipulate that "first come, first served" and "the same user can only apply for one car coupon".
Precise issuance of consumer vouchers supports specific fields and groups
The reporter's investigation found that the consumption vouchers issued in various places recently include general-purpose consumption vouchers that can be used by ordinary people in various scenarios of daily consumption, and exclusive category consumption vouchers to support specific fields and groups.
——Support merchants and industries hit by the epidemic.
The person in charge of a pickled fish restaurant in Baiyun District, Guangzhou City told reporters that the restaurant was included in the scope of policy support for this round of consumer coupons.
"The passenger flow has picked up in recent weekends, and almost half of the consumers come with coupons."
Experts said that the government issued consumer vouchers to specific industries to subsidize them in a targeted manner, and merchants met residents' consumption needs by improving service methods and improving quality, so as to drive the further recovery of the consumer market.
—— Matching consumers' willingness to consume.
Near the end of the year, the consumption of electronic products also ushered in a peak season.
Beijing issued 6 batches of green and energy-saving consumption coupons from November 20 to December 31, which are applicable to many categories such as mobile phones, laptops, tablets, and air purifiers.
Ms. Wu from Beijing said: "I saw on the Internet that this energy-saving consumption coupon can be used on an online platform. I plan to change my parents' mobile phone. A mobile phone priced at 2,000 yuan can save hundreds of yuan."
Sanya City, Changsha City, Shenzhen City and other places have issued consumer coupons for new energy vehicles, with a face value of more than 1,000 yuan. For example, Nanshan District of Shenzhen City has made it clear that the amount of the car purchase invoice is between 150,000 (not included) and 250,000 yuan ( Included), according to the standard of 8,000 yuan for new energy vehicles, cloud QuickPass coupons will be issued.
Mr. Meng, a citizen of Shenzhen, said: "Nowadays, supporting facilities such as charging piles are gradually improving in the city, and there are many discounts for car purchases. I am considering changing to a new energy vehicle."
——Issuing exclusive consumption coupons to specific groups.
The reporter noticed that with the deepening of the consumption promotion policy, the issuance and use of the new round of consumption vouchers ushered in some changes, and some places focused on supporting specific groups.
For example, Nanshan District of Shenzhen issued 1,000 yuan consumption coupons to 2022 college graduates who successfully signed contracts with Nanshan enterprises, Taiyuan City issued exclusive consumption coupons to the elderly, and Hohhot City issued online car-hailing drivers, truck drivers, couriers, takeaways, etc. Issue exclusive coupons.
Ensure fairness, transparency, and inclusiveness to better play the multiplier effect of consumer coupons
The multiplier effect of government funding, platform merchant linkage, and consumer benefits is obvious.
According to data from the Guangzhou Branch of the People's Bank of China, in the first round of consumption promotion this year, as of May 7, Guangdong has issued a total of 607 million yuan in government consumption coupons, leveraging 3.581 billion yuan in consumer transactions.
Sun Yacheng, a professor at the School of Economics and Management of Tsinghua University, and other experts believe that with the continuous optimization of epidemic prevention and control, consumption and business sites will be more stable, consumption scenarios will be more abundant, and consumption potential is expected to be further released.
While boosting consumer confidence, there is also an urgent need to strengthen the leverage of consumer vouchers on economic development at multiple levels in terms of ensuring the fairness of consumer voucher issuance, opening up obstacles to work and production resumption, and improving the supply capacity of industry merchants.
Many consumers have reported that there is a phenomenon of "one coupon is hard to find" for consumer coupons with large subsidies. In this regard, experts said that it is necessary to further improve the risk control mechanism for the issuance of consumer coupons to ensure that the process of issuing coupons is fair, transparent and traceable; The design and launch of the new round of consumer coupons should be more inclusive and fair, and be inclined to low-income groups.
Some consumers have reported that some merchants participate in the use of coupons for out-of-season products and discounted products, which violates the original intention of issuing coupons.
Experts said that the premise of using consumer coupons to stimulate consumption should be the normalization of supply so that commodities can truly meet consumer demand.
Cao Zhongxiong, director of the Digital Strategy and Economic Research Institute of China (Shenzhen) Comprehensive Development Research Institute, believes that, on the one hand, continuously optimize the policy design of consumer vouchers, strengthen the leverage of consumer vouchers on economic development, and effectively consolidate the foundation of economic recovery; Through measures such as tax cuts and fee reductions, and increased financial support, we will stabilize employment, increase income, and enhance consumer confidence and capacity.
(Xinhuanet)