Including "remote shopping" and "smart mirrors" that provide digital information about the product... and a "shop without employees".
Retail centers in Dubai expanding smart services
Majid Al Futtaim Properties launched the "Digital Shopping Assistant" service in Dubai.
Photography: Ahmad Arditi
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Retail centers in Dubai are currently expanding their smart services provided to shoppers, whether inside these outlets or through smart phones and artificial intelligence systems.
This included “smart mirrors”, which provide digital information in clothing stores that allow the shopper to know the sizes and colors of the product he wants to buy, with a virtual experience of measurements, and the “digital shopping assistant” service that allows “remote shopping”, in addition to “digital reservation” for parking. And the launch of the “shop without employees” experience, the “smart bill”, and smart consumption and shopping indicators at different periods.
Officials in those centers told "Emirates Today" that the shift to smart patterns has become one of the most prominent criteria for competitiveness in the retail trade sector, pointing to the repercussions imposed by the "Covid-19" pandemic, and its role in the rapid adoption of expanded smart services in the sector.
«Al-Futtaim Real Estate»
Fouad Sharaf, General Manager of Shopping Centers in the UAE at Majid Al Futtaim Real Estate Company, said that the company recently launched expanded initiatives for smart services through its shopping centers in Dubai to facilitate shoppers.
He stressed that the shift towards smart initiatives keeps pace with the rapid developments in the local markets, and that smart services in the retail trade sector have become one of the criteria for competitiveness and important added value in the sector.
He added that these initiatives included the provision of “smart mirrors” that provide digital information to shoppers in clothing stores in the “Mall of the Emirates” shopping center, which allows the shopper to know the sizes and colors of the product he wants to buy, with a virtual experience of measurements, and the ability to request “remote assistance” in the fitting rooms. Clothing.
He explained that the company also launched the "Digital Shopping Assistant" service in Dubai, which allows "remote shopping", choosing colors, sizes and prices, and obtaining goods on the same day, within a shopping experience similar to reality, but from home, by integrating artificial intelligence technologies. , and traditional and electronic commerce patterns.
He stated that the company also launched a smart service that allows "digital reservation" of parking spaces in advance in the "Mall of the Emirates" shopping center, in addition to launching a smart store experience without employees in the "Mall of the Emirates".
Aswaaq Group
For his part, Abdul Hameed Al Khashabi, the official spokesman for the “Aswaaq” group centers affiliated with the Investment Corporation of Dubai, said that the group has a great interest in implementing smart initiatives, as it recently launched initiatives that use artificial intelligence techniques and guide consumers through smart phone applications to the locations of goods in outlets. The group is in Dubai, with other services that allow the purchase of goods and the payment process without the need for traditional cash registers.
He added that the group also launched a smart store in a residential complex in Dubai, pointing out that the store operates without employees, and uses sensor technologies for commodities and smart scanning when making purchases.
He stressed that the group has expanded initiatives to develop smart shopping patterns through smart phone applications.
"Union Cooperative"
In the same context, the Director of Marketing and Happiness Department at Union Coop, Dr. Suhail Al Bastaki, said that the “Coop” is working to develop smart services during the coming period, by adding new services that enable the consumer to shop using smart phone applications.
He explained that "Union Coop" has accomplished many smart initiatives during the recent period, most notably the "smart bill", "distance shopping", and smart consumption and shopping indicators at different periods, in addition to new services that it is working on developing and discussing to offer during the coming periods.
He stressed that the expansion of adopting smart patterns keeps pace with the great developments witnessed by the retail trade sector during the recent period, and the high standards of competitiveness.
new variants
Ibrahim Al-Bahr, an expert in retail affairs and head of Al-Bahr Consulting Company, said that the retail trade sector markets are witnessing new changes during the recent period, the most prominent of which is the expansion of smart services patterns, which have become a more sophisticated mix between electronic, traditional and smart digital commerce.
Al-Bahar attributed the expansion of sales outlets in Dubai in adopting these smart initiatives, to the high level of competitiveness, and keeping pace with the great developments recorded by the sector in Dubai, in line with the growth of tourism movement and the recovery of the sector.
He explained that the repercussions imposed by the "Covid-19" pandemic were a major catalyst in accelerating the transformation of smart service patterns in the retail trade sector, whose signs began with the growth of e-commerce in its traditional forms, before turning into more advanced and intelligent systems.
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