[Explanation] Xinjiang ice and snow tourism is gradually starting in the deep winter, and many ski resorts "open their boards" to welcome guests.

From December 20, 2022 to February 2023, Xinjiang will issue more than 50,000 ice and snow tourism consumption coupons to ski lovers inside and outside Xinjiang through the WeChat mini-program "Tour Xinjiang One Code Tour".

  [Explanation] On December 14, at the Silk Road International Resort in Xinjiang, Li Jinyang, a ski enthusiast from Hunan, just enjoyed the full consumption discount activity.

  [Concurrent] Hunan ski enthusiast Li Jinyang

  One hundred (yuan) minus fifty (yuan), two hundred (yuan) minus one hundred and twenty (yuan), the discount is quite strong.

  [Concurrent] Li Meng, Publicity and Promotion Center of Xinjiang Department of Culture and Tourism

  These two kinds of coupons, netizens and our ski friends, after grabbing the coupons, can spend at ten designated ski resorts above 4S level through the way of full consumption discount.

  [Explanation] Xinjiang, which is rich in ice and snow resources, has been deeply involved in the ice and snow industry for many years.

In recent years, Altay, Changji, Yili and other places have successively built high-standard ski resorts, ice and snow themed hotels, characteristic homestays, and featured ice and snow tourism products integrating ice and snow sports, cultural experience, and health tourism.

  [Concurrent] Tang Guoli, Manager of Customer Service Department of Jiangjunshan Ski Resort in Altay City

  We have upgraded the capacity equipment, and these equipment upgrades will bring better service and experience to tourists.

  [Explanation] "Ice and Snow + Sports" and "Ice and Snow + Folklore" are becoming powerful drivers for promoting ice and snow tourism in various states in Xinjiang.

This winter, Xinjiang will also hold the 16th Xinjiang Winter Tourism Industry Trade Expo to stimulate market vitality and drive tourist effects.

  Yang Tao Rong Rui Lal Cheng Xinjiang Urumqi comprehensive report

Editor in charge: [Fang Jialiang]