In recent years, liquor companies have built "first workshops" in the fields one after another. Through the construction of raw grain bases, they have deepened cooperation with grain-producing areas, which not only guarantees the supply of high-quality raw grains for wine making, but also helps small farmers organically integrate with modern agriculture and share special wine making. The value-added benefits of the entire grain industry chain drive industrial development and increase farmers' income. This has become an interesting stroke in the rural revitalization picture.
"The core of rural revitalization is industrial revitalization." Chu Yin, a researcher at the China and Globalization Think Tank, deputy director of the Belt and Road Research Institute, and member of the Expert Committee of the Belt and Road Hundred People Forum, believes that the development of liquor production areas should tell the story of Chinese liquor.
"Into the Jinsha Production Area" documentary is online
As a guest, he also mentioned in the second episode of the documentary "Entering the Jinsha Production Area" that the Chinese liquor production area is not inferior to the French Bordeaux production area, but just as every bottle of red wine is the best publicity for the Bordeaux production area, China Liquor should also become synonymous with producing areas.
Jinsha wine industry boosts local economy with sorghum planting
In the past ten years, China's liquor industry has undergone tremendous changes, and consumers' requirements for liquor are also increasing, not only in terms of quality, taste, and aroma, but also the cultural symbol behind the liquor and the value of the production area.
This is also an important opportunity for the rapid development of sauce wine.
As a result, in recent years, the soy sauce craze has swept the industry rapidly, driving the rapid development of the soy sauce production area in Guizhou with the Chishui River as the core.
When the development of liquor reaches the stage of "production area", the development ecology of the sauce wine production area in the Chishui River Basin is an unavoidable topic.
Liquor brewing pays attention to the right time, place and people.
Good mountains and good water are the basic conditions for the development of the liquor industry.
Chu Yin said that there is a huge industrial chain behind the liquor industry. This industrial chain links characteristic agriculture such as sorghum planting, logistics and transportation, production and employment, etc., which is very important for improving the local economy.
Jinsha production area in the upper reaches of Chishui River
There is a star enterprise in a place, and there is a product that is famous all over the country and goes to the world. It is very important for the economic development level of the whole region, education level, including employment.
The Jinsha production area located in the upper reaches of the Chishui River has formed a leading enterprise with nationally renowned brands such as Jinsha Liquor Industry, and formed an industrial ecology centered on the liquor industry. The operation of liquor enterprises supports the modernization of agriculture. As a support, it plays an important role in promoting the urban and rural development of Jinsha County.
Explore the integrated development of wine and tourism, and tell the story of Chinese liquor
Through local liquor companies playing a leading role and linking the development of the entire upstream and downstream related industries, the establishment of the three major production areas of Maotai-flavored liquor in China has begun to take shape, just as the French wine production areas include Bordeaux and Burgundy.
In the future, on the way for baijiu to go abroad and to the world, Chinese baijiu still has a lot of homework to do.
Chu Yin believes that the story told by Chinese liquor has not yet become a world story.
Wine culture is accepted by the whole world as the process of globalization deepens. As China gradually becomes the leader of globalization, China should tell the story of baijiu and the story of baijiu-producing regions.
He also believes that the success of the Bordeaux production area lies in the strong industrial foundation formed by the integration of wine and tourism, and the three-dimensional development of the industry has improved the prospect space.
For example, the combination of wine and tourism, in addition to products, also provides services, environment, etc., these are all extended development.
The building of a liquor production area should learn from the Bordeaux production area. It is not so much a red wine production area as it is a famous scenic spot.
"Its tourism and wine are closely integrated. If you go on a tour, can you not buy some wine? In the future, our Jinsha production area can also combine liquor with some integrated tourism projects, whether it is the green mountains and green waters here. The natural environment, or the red culture of the old revolutionary areas, will have a strong appeal to our consumers."
That is to say, every bottle of Bordeaux red wine is a promotion for the Bordeaux production area, and Maotai wine should also be done. Opening a bottle of Maotai wine will remind people of the production area, and they can think of the Jinsha production area in the upper reaches of the Chishui River.
Therefore, in the future, the development of Chinese baijiu will not only need to be deeply internationalized to cultivate world-renowned brands, but also to expand and tell the story of Chinese baijiu through the integration of wine and tourism.