The Celio brand announced on Wednesday that it had bought the Camaieu brand for 1.8 million euros.
Covid-19, competition from online sales, concerns about purchasing power, the boom in the second-hand market, etc.
The judicial liquidation of Camaïeu, pronounced at the end of September, is the latest manifestation to date of the difficulties in the clothing sector.
This was not helped by its classification as “non-essential” activity during the confinements of the economy to fight the Covid-19 epidemic. The stores had to keep their doors closed for a good part of 2020 and 2021, penalizing companies that made most of their sales in stores.
In addition, consumers have massively turned away from “personal equipment” during this period: fewer outings and festive events, more work from home, budget allocation to holidays, etc.
More information to come on 20minutes.fr .../...
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