Chinanews.com, December 7 (Reporter Li Jinlei) After the release of the "New Ten Rules for Optimizing Epidemic Prevention", the number of searches for air tickets and train tickets on the travel platform ushered in a straight line.

As there are fewer obstacles to traveling home for the New Year, the "desire to go home" is also rising.

Searches for train tickets hit record high

　　On December 7, the joint prevention and control mechanism of the State Council issued a notice on further optimizing the implementation of epidemic prevention and control, proposing 10 optimization measures, including no longer checking negative nucleic acid test certificates and health codes for cross-regional migrants, and no longer carrying out landing inspections. Various forms of temporary closure are not allowed, and non-high-risk areas are not allowed to restrict the flow of people, stop work, stop production, stop business, etc.

　　Since the "Twenty Measures for Optimizing Epidemic Prevention", this policy has once again relaxed the control requirements at the travel level, and the tourism market has seen good news again.

　　After the news was released, the search volume of air tickets on the Ctrip platform soared by 160%, among which, the search volume of air tickets on the eve of the Spring Festival (twelfth lunar month-New Year's Eve) soared to the highest point in three years.

　　The comprehensive search volume of big transportation on the same journey travel platform has risen rapidly, the instantaneous search volume of air tickets has increased by 438% compared with the same period the day before, and the instantaneous search volume of train tickets has increased by 276%.

　　According to Qunar data, the instantaneous search volume for air tickets has increased by 7 times. The popular destinations are Sanya, Chengdu, Guangzhou, Shanghai, Chongqing, Harbin, and Changchun.

The search volume of train tickets increased by 5 times, and the top 5 popular destinations were Chengdu, Changsha, Zhengzhou, Wuhan and Chongqing.

　　Shen Jiani, a senior researcher at the Strategic Research Center of Ctrip Research Institute, believes that under the general trend of science and precision, epidemic prevention measures are also more flexible.

After this adjustment, it will be significantly beneficial to the travel market.

Data map.

Photo by Luo Yunfei

New policy sparks 'longing to go home'

　　"After the release of this policy, it will further weaken the inconvenient factors of travel and significantly release liquidity." Shen Jiani believes that the new year is approaching, and this policy will also play a significant role in stimulating people who have been looking forward to going home for the New Year for a long time.

　　At the same time, Shen Jiani reminded that since the implementation of policies in various regions still needs a certain period of time, it will take a period for tourists' travel confidence to fully recover. It is expected that the market will gradually strengthen from the perspective of travel booking in the short term.

　　Data from the travel platform also showed that people are optimistic about travel next year.

As of 12:00 am on December 7, the popularity of travel searches in 2023 this week has increased by more than 900% compared with the same period last year.

　　Zhang Mingyang, a senior researcher at Tongcheng Research Institute, believes that recently, the travel control policies in major cities in China have been gradually relaxed, and the control policies for foreign tourists in popular long-distance tourist destinations such as Sanya and Haikou have also been relaxed, and tourists have lower expectations for subsequent travel. As a result, some long-term travel destinations will also show signs of recovery during the New Year's Day period.

With policy changes and the recovery of people's travel confidence, the Spring Festival and next spring's tourism market is worth looking forward to.

　　The attention of popular tourist cities with tourism as an important pillar has risen rapidly.

Taking Sanya as an example, after the official announcement of the policy that "people from outside the province (returning) to Sanya will no longer be subject to classified management", "Sanya air ticket and hotel bookings soared by 3 times" appeared on the hot search.

Tickets and searches for scenic spots in many places have increased sharply

　　Before the release of this policy, many places in China have successively launched optimized prevention and control measures.

In the adjustment notices of many provinces and cities, the standards for entering scenic spots have also been relaxed.

　　For example, Shandong Province announced that residents will no longer check health codes and negative nucleic acid certificates when entering public places such as parks, scenic spots, and service areas; Shenzhen, Shanghai and other places have announced that they will no longer check nucleic acid tests when entering outdoor public places such as parks and scenic spots. Negative proof.

Recently, many scenic spots have announced an orderly resumption of opening to the outside world.

　　In this context, the popularity of tickets and searches for scenic spots in many places has increased sharply.

In the past week, ticket orders for scenic spots in Guangzhou have increased by 235% month-on-month; ticket orders for scenic spots in Zhengzhou have increased by 300% month-on-month; ticket orders for scenic spots in Shenzhen have increased by 80% month-on-month; ticket orders for scenic spots in Chongqing have increased by 59% month-on-month... ..

　　The capital market and the tourism sector are also recovering.

Since last Monday, the tourism sector in the A-share market has risen by more than 17%, making it one of the top ten sectors in the industry.

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