Chinanews.com, December 5th (Zuo Yukun, reporter from Zhongxin Finance and Economics) "With the continuous standardization and integration of the upstream and downstream of the industrial chain, my country's home improvement market will usher in a trillion-level growth. The industry's core knowledge of designers and Skills have also put forward new requirements.” According to the “Rise of the Service Provider Era: 2022 White Paper on the Career Development of Home Decoration Designers” released by the Chinese Academy of Social Sciences’ Financial Strategy Research Institute and the Shell Research Institute.
According to the calculation of the Shell Research Institute, the total demand for housing decoration in my country during the period 2022-2030 will be between 3 billion and 5 billion square meters per year.
The overall size of the home improvement and furnishing market will reach about 5 trillion yuan in 2025 and about 7 trillion yuan in 2030, with an average annual growth rate of more than 6%.
The "White Paper" pointed out that in the context of consumption upgrades, the logic of China's real estate development is also quietly changing, from investment and development to residential service industry, and residential consumption is changing from production-oriented to consumption-oriented.
The buyer's right to speak in residential transactions is becoming more and more important, and the "people-oriented" residential needs and the comprehensive upgrade of quality services are becoming the main tone of the development of the residential sector.
On the same day, the 2022 Third Professional Education Forum for New Residential Service Providers, sponsored by the Yangtze River Education Research Institute and jointly organized by the China Educational Technology Association and the Shell Education Center, was held online.
Focusing on the theme of "New Life, New Service, New Journey", the forum invited many education experts and university scholars to participate in the exchange, and conducted in-depth discussions on the training of home decoration designers in the field of new residential services.
Zhang Shaogang, president of the China Association of Educational Technology, said at the forum that the generation of services and demands comes from changes in the social environment and family yearning for quality of life.
The change of "new service" brings challenges to the industry, but it is an opportunity for professional education. The society and the industry look forward to the entry of high-quality talents.
How to combine education with industry needs and promote the integration of industry and education for residential service providers is the core issue currently facing.
The "White Paper" also pointed out that with the popularization of standardized operation tools, the threshold for designers to draw will be further lowered. At the same time, the requirements for designers' comprehensive skills such as communication, operation, project management and service will be further increased.
In terms of collaboration methods, with the standardization and streamlining of the decoration process, the post of home decoration designer will shift from the "solo" operation mode to multi-work cooperation.
"Home decoration designers are a group of people who help users realize their beautiful living needs and find a balance between home decoration ideals and reality." Xue Honglei, general manager of Shell Education Center, believes that the vocational education of new residential service providers has a long way to go. Home decoration designers The exploration of the integration of production and education is based on the strategic choice in the era of the rise of service providers.
Zhao Wei, a doctoral supervisor and associate professor at the School of Architecture and Environment Art of Tianjin University, pointed out that there is a disconnect between the training courses of traditional home decoration and interior design talents and the needs of consumers in the post-home decoration era. To cultivate designers who are satisfied with customers, we must take the road of integration of production and education Only by introducing more business practice courses into the school curriculum can we meet consumers' growing demand for quality housing.