China-Singapore Jingwei, December 3 (Xue Yufei) With only 29 days left in 2022, Xu Jiayin appeared in the overwhelming news. His name appeared on the official website of Evergrande Group for the third time this year.

In the videos and photos released by Evergrande, the 64-year-old Xu Jiayin still has black hair, but the hair on his forehead is thinner.

　　Source: Evergrande Group official website

　　Every time he showed up, Xu Jiayin would give numerical goals to the executives sitting on both sides and the employees who participated in the meeting via video.

This time, he requested that in 2022, we must strive to complete the handover of 300,000 units, and in December we must complete the handover of 44,000 units with quality and quantity.

　　The former richest man in China had been active in various public occasions before. As Evergrande fell into a liquidity crisis, the outside world can basically only spy on him through Evergrande's official website.

And he has only appeared 5 times on the official website of the Evergrande Department this year. What is he doing each time?

Rumor ferments

　　The news about Xu Jiayin began to circulate on the morning of the 2nd. At the beginning, no one paid attention to it. In a real estate industry group chat, someone said: "How stupid are people who believe such news!"

　　However, the spread over and over again and the sharing over and over again made this matter vividly described.

Coupled with the temporary cancellation of the Evergrande monthly work meeting planned to be held on the 2nd, this matter has become more and more real.

According to Sino-Singapore Jingwei, Evergrande did not intend to formally refute the rumors at first.

At about 13:00 on the 2nd, relevant people from Evergrande also said: "We will not make official rumors to prevent the increase in popularity." A voice message was sent in the management group, and all the executives in the group replied in a uniform text: "Okay, boss!"

　　About an hour later, Xu Jiayin's voice message in the executive group was confirmed by the media.

In the above-mentioned WeChat group, the person in charge of the regional branch of Evergrande Group and Evergrande Real Estate replied to Xu Jiayin’s voice.

　　At this point, Evergrande, which does not intend to officially refute the rumors, can no longer take any new actions.

However, the canceled monthly work meeting was still put on the agenda, and the time was changed to 19:00 on the 2nd.

　　The theme of this meeting is "Special Meeting on Baojiao Building Work".

In the video, Xu Jiayin said: "From January to November this year, we have delivered 256,000 units. In 2022, we will complete the delivery of 300,000 units. In December, we must complete the delivery of 44,000 units with quality and quantity. With 29 days left, time is tight and tasks are heavy, all employees of Evergrande Group must unswervingly fulfill our main responsibilities, never give up and work hard to ensure the completion of the annual delivery of 300,000 units."

　　Different from previous meetings, this time a 59-second video of Xu Jiayin's speech was specially released, as if to convince the outside world that everything is normal for him.

few appearances

　　In the past few years, Xu Jiayin has often appeared in various public occasions and is one of the most well-known figures in the corporate world.

However, following Evergrande's thunderstorm, he basically only appeared in the company's internal meetings, and the outside world can only get a glimpse of the former richest man in China through the information released by Evergrande on its official website.

Counting this appearance, since 2022, Xu Jiayin's name has only appeared 3 times on Evergrande Group's official website, and 2 times on Hengchi Automobile's official website.

In 2020 and 2021, he will appear on the group's official website 12 and 9 times respectively.

According to the display on the official website, in the past two years, Xu Jiayin had relatively rich activities, including company performance releases, charitable donations, fighting the epidemic, and Evergrande Automobile production and research and development.

In the three appearances in the group this year, there are only two themes: delivery and house sale.

　　Look at the most recent one first.

What is the goal set by Xu Jiayin to "complete the delivery of 300,000 units in 2022"?

The answer is: shrinking goals.

On February 6, 2022 (the sixth day of the first month of the lunar calendar), Evergrande held the mobilization meeting for the 2022 New Year's construction of the guaranteed delivery building. Xu Jiayin made a speech of more than 5,000 words at the meeting, and established that the delivery of buildings in 2022 will be about 70 million square meters , A total of 600,000 sets of goals.

He said at the time that Evergrande could deliver 500,000 to 600,000 units a year during the past peak period, and the goal of 600,000 units is equivalent to nearly 50% of all Evergrande Group’s guaranteed delivery projects to be delivered by 2022. , "So the task is arduous and difficult." There has never been an accurate figure on how many houses Evergrande has sold but not delivered. According to the calculation that 300,000 sets can be delivered this year, there are still 900,000 sets left.

Of course, this is only an estimate, and there may be some deviation in the actual figure.

　　Sino-Singapore Jingwei's inquiry found that real estate companies have not made accurate disclosures about the number of houses delivered each year. According to recent public information, Country Garden expects to deliver 730,000 houses in 2022.

Previously, Evergrande and Country Garden had many similarities, but now they are completely different.

　　The resumption of work and production is also the work of Xu Jiayin's "heart and heart".

On September 12 this year, his name appeared on Evergrande's official website. On that day, Evergrande held a weekly meeting to resume work, resume production, and guarantee the delivery of buildings.

At that time, he said that there were a total of 706 guaranteed delivery projects across the country, 668 projects had resumed work, and 38 projects had not resumed work.

Of the 668 projects that have resumed work, 606 have reached the normal construction level, and 62 are returning to the normal construction process.

Judging from the on-site photos, the place where the meeting was held was the same meeting room as on December 2.

　　Besides, how much are the sales?

According to Evergrande's official website, at the meeting on May 5 this year, Xu Jiayin asked the company to deeply understand the importance of sales, "From September last year to March this year, the company's monthly sales were only 20 to 30 million yuan, and sales have basically It is at a standstill. In December last year and February this year, we launched sales twice, but they were unsuccessful. We were under unimaginable pressure. At the beginning of April, we took advantage of the favorable conditions of vigorous construction and carefully planned to launch the marketing for the third time Work. This time we succeeded, achieving a brilliant sales performance of 3.09 billion yuan in April.”

Since the thunderstorm, Evergrande’s sales scale has declined sharply. According to previous announcements, this year’s 1-8 copies achieved a contracted sales amount of 18.158 billion yuan and a contracted sales area of ​​1.9498 million square meters.

Since then, Evergrande has not disclosed sales data.

In 2020 and 2021, Evergrande's contracted sales will be 723.25 billion yuan and 443.02 billion yuan, respectively.

　　However, the outside world is more curious. It is well known that Evergrande is in crisis. How did the above-mentioned 18.158 billion yuan in sales come about?

Who is buying again?

Dilemma

　　According to public information, from 2019 to 2021, Xu Jiayin participated in the company's new energy vehicle business many times.

By 2022, he seems to be more concerned about the main business of real estate. The few platforms for the new energy vehicle business are March 22 and April 21.

　　At 7:00 pm on March 22, at Hengchi's mobilization meeting, Xu Jiayin made a request: to work hard for three months, and to achieve mass production of Hengchi 5 on June 22.

On April 21, Xu Jiayin experienced the Hengchi 5 sedan developed by the company at the Guangzhou Evergrande Center.

According to the released video, the joyful Xu Jiayin sat in the driver's seat of Hengchi 5, and under the guidance of the engineer, ordered "Waiting" sung by singer Han Lei.

At the scene, an employee shouted, "Boss, can I tell you a few words?" Xu Jiayin was very happy, and while giving a thumbs up, he said: "Beautiful! So beautiful!"

　　Since 2019, Evergrande has rapidly expanded through buying, buying and buying all the way, and has since determined the goal of "achieving annual production and sales of more than 1 million vehicles by 2025".

Hengchi 5 started global pre-sales on July 6 this year. Evergrande announced that orders for more than 37,000 vehicles have been placed in less than 15 days.

On September 16, Hengchi 5 was officially mass-produced at the Tianjin factory.

　　Evergrande Automobile Source: Photo by Sino-Singapore Jingwei

　　However, at the same time as Xu Jiayin's rumors were fermenting, screenshots of Evergrande Motor's internal "Notice of Suspension and Retention" were also circulated.

According to media reports on the 2nd, the Evergrande Automobile Guangzhou factory has been sold to a state-owned auto company in Guangzhou, and all employees are required to move to Tianjin by the end of December this year.

　　Today, Evergrande is not optimistic whether it is the main real estate business or the new energy vehicle business.

At the same time, it has to face various problems such as creditors collecting debts, creditors filing for liquidation, and the government taking back land.

In the short term, by selling assets, Evergrande can quickly recover blood and keep the company running in the short term.

On November 28, Evergrande announced that it would sell the original Evergrande headquarters plot of the Shenzhen Bay Super Headquarters Base for 7.5 billion yuan, recording a loss of about 163 million yuan.

In August of this year, Evergrande returned the land use rights of the Guangzhou Evergrande football field and obtained 5.52 billion yuan in transfer funds and treasury refunds.

The Evergrande Hong Kong headquarters building has also been put on the shelves, but no buyers have been found yet.

Xu Jiayin is not idle either. According to media reports, he has sold or planned to sell many luxury houses under his name in China and abroad.

At the 2022 Baojiao Building New Year Start Mobilization Meeting on February 6, Xu Jiayin said: "The company's assets are never sold at a low price. I have been emphasizing since June last year that the company's assets cannot be sold at any time. Pay attention Prevent loopholes in the process of asset disposal. You cannot rely on selling assets at a low price to pay off debts, otherwise it will be difficult to pay off debts after the assets are sold at a low price.”

　　It has been nearly 10 months since this speech. Whether Evergrande's current asset disposal is a cheap sale or a reasonable sale depends on how Xu Jiayin judges.

(For more report clues, please contact Xue Yufei, the author of this article: xueyufei@chinanews.com.cn) (China-Singapore Jingwei APP)

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