Chinanews.com, Hangzhou, December 1 (Liang Mu) This year's "reverse online shopping" has become popular in South Korea!

During Double Eleven and "Black Friday" and other major promotions, Koreans snapped up Chinese goods on AliExpress, China's cross-border e-commerce platform, and even caused the "explosion" of customs logistics centers.

　　Recently, AliExpress released data showing that this round of "reverse sea shopping" fever has brought new domestic products such as e-sports keyboards, fascia guns, coffee machines, and blind boxes to play in South Korea.

Yong Yang, head of the AliExpress Korean market, said: "A large number of 'Made in China' products with high unit prices and certain brand effects are being sought after by Korean consumers."

　　Like the keyboard brand "MACHENIKE" on AliExpress, it became popular as soon as it entered the Korean market.

Zhu Haibin, the person in charge of its cross-border e-commerce, said: "The Korean market is a surprise! The mechanical keyboard we launched, just launched on AliExpress, sold more than 1,000 pieces in South Korea."

　　"Korean people's living habits and consumption trends are highly similar to those in China. We found that domestic popular Internet celebrity products, such as coffee machines, fascia guns, and camping tools, are often very popular in South Korea." Yong Yong, head of AliExpress Korea Yang has also seen the same trend. He believes that "if domestic companies want to open stores on cross-border e-commerce platforms, then setting up the Korean market will be an option with relatively low threshold."

　　In order to help domestic merchants enter the Korean market, in recent years, AliExpress has cooperated with Cainiao to build stocking and delivery warehouses for the Korean market in Weihai, Yantai and other places in Shandong, with a total area of ​​tens of thousands of square meters.

Delivery through AliExpress Weihai and Yantai warehouses can deliver Chinese goods in about 3 days, which is almost equivalent to the local e-commerce logistics experience in South Korea.

The picture shows the 4 days before Double 11, the customs center in Incheon, South Korea is full of overseas direct purchase products.

Photo courtesy of Ali

　　Li Daqian, head of the overseas business department of "Pineapple Jun", a fascia gun merchant on AliExpress, said: "It only takes about 3 days to receive the goods sent from China to South Korea, or even 1 and a half days if it is fast! Many South Koreans Consumers find it incredible!" Mr. Pineapple recently began to pay attention to the Korean market, but he did not expect it to be a hit.

　　The rise of cross-border e-commerce platforms, the improvement of cross-border logistics experience, and the competitiveness of Chinese products have become the fundamental reasons for the popularity of "reverse sea shopping" in South Korea.

During Double Eleven this year, China’s cross-border e-commerce platform AliExpress became the most downloaded shopping app on the South Korean App Store for the first time, surpassing Coupang, a very popular local e-commerce platform in South Korea.

　　Yongyang said: "From the Chinese 'overseas shopping' Korean products, to Koreans also starting to 'reverse overseas shopping' to buy Chinese products, South Korea will be the 'new blue ocean' for Chinese cross-border merchants in the next few years."

　　At present, South Korea's e-commerce market is the fifth largest in the world, comparable to the entire Southeast Asian market.

According to statistics from the Korean Statistics Office, last year, the purchase amount of South Korean online shoppers was US$4.1 billion, and more than a quarter of them purchased Chinese products.

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