<Anchor> It
is a friendly economy time.
Reporter Han Ji-yeon is with me.
Are there any products that cannot be purchased at Coupang in the future?
<Reporter>
Yes, you will no longer be able to buy CJ CheilJedang's instant rice, frozen dumplings, or kimchi at Coupang.
This is because Coupang has stopped placing additional orders since the beginning of last month.
You can still buy CJ CheilJedang products by entering Coupang, but sales will stop as soon as the stock is exhausted.
Why is that? In simple terms, you can see that the two companies fought.
Both companies are number one in the industry.
CJ CheilJedang is the largest food company in Korea, and Coupang is the largest e-commerce platform.
There was a battle between "they are using their market dominance to 'play power'", and Coupang made a strong decision to stop ordering instant rice from CJ CheilJedang.
Even with the suspension of the order, they are making different claims, so interest is also focusing on when the conflict will be resolved.
<Anchor>
What is the argument of the two companies?
<Reporter>
CJ CheilJedang claims that “Coupang unilaterally stopped ordering products.”
Coupang is in the position that CJ did not keep its promise in the product supply process.
First, CJ said that Coupang was forced to cut product prices.
He said that he demanded unaffordable margins by taking advantage of the distributor's superior position.
In particular, it is argued that it makes sense to stop ordering already with the breakdown of margin rate negotiations next year.
On the other hand, Coupang believes that CJ CheilJedang played a trick with the supply.
CJ, which has been raising the prices of major products since the beginning of this year, is claiming that it supplied much less than the contracted quantity before raising the prices, and then supplied a large amount of products after raising the prices.
Originally, the average delivery rate of large food companies was around 90%, but before the price increase, CJ's delivery rate was only 50-60%. It means you didn't.
<Anchor>
It seems that the claims made public are the contents you just explained, and what are the hidden intentions among the undisclosed ones?
<Reporter>
Yes, both sides are framing it as a 'gap-jil' problem, but in fact, the industry interpretation is that it is a war of nerves to hold the right to decide the price.
Coupang had a fight with LG Household & Health Care in the past over a similar issue.
In 2019, LG Household & Health Care filed a complaint with the Fair Trade Commission, claiming that Coupang demanded that the product sales price be unreasonably lowered, and it was concluded that it won last year, two years later. no see.
As the e-commerce market grows, friction with large companies over pricing rights is increasing, and only consumers are uncomfortable with the fight between large companies.