Our reporter Jia Li
The topic of "Haier making cars" has attracted market attention.
On November 29, in response to the rumors of car manufacturing, relevant people from Haier Group said in an interview with a reporter from the Securities Daily, "At present, Haier is making a layout around the Internet ecology of the automotive industry, and various businesses are being carried out in an orderly manner." He revealed that Haier Group It will not enter the field of complete vehicle manufacturing for the time being, but it does not rule out getting involved in the business of automotive intelligent solutions and auto parts.
Recently, Haier Group has made frequent moves in the automotive field.
According to the Tianyancha APP, Qingdao Kataichi Automobile Technology Development Co., Ltd. was recently established with a registered capital of 150 million yuan. Its business scope includes research and development of emerging energy technologies and automobile sales.
It can be seen from the equity penetration that the company's major shareholder is Haier Kaos Co., Ltd., and Haier Group holds 51.2% of the latter's equity as its controlling shareholder.
Zhou Yunjie is the Chairman of the Board of Directors of Haier Group.
Haier Group is only a microcosm of the current layout of home appliance companies in the automotive field.
In the new round of cross-border trends, some home appliance companies have changed their roles and transformed into comprehensive service providers integrating intelligent manufacturing, systems and platforms.
According to relevant sources of Haier Group, at present, the company is relying on its Kaos industrial Internet platform and related automobile companies to jointly build an industrial Internet sub-platform in the automotive field, with the goal of empowering the digital transformation of the automobile industry chain.
At the same time, Haier will use the advantages of smart home technology and scenarios to jointly establish a new ecology of home and car interconnection with auto companies.
In fact, Haier Group has carried out in-depth layout in the automotive field from capital to business level, and has established cooperative relations with many auto companies.
Early last year, Haier Group and Chery Holdings announced cooperation to build a smart industrial park based on the experience of the industrial Internet "double-span" platform built by Haier Kaos.
In August last year, Anhui Haixingyun IoT Technology Co., Ltd., a joint venture company between the two parties, was launched to launch a new ecology of the automotive industry Internet.
In addition, auto companies such as SAIC Motor and Geely are already on the cooperation list.
"The joint venture company established by Haier and Chery and the newly established Kataichi Automobile Technology Development Co., Ltd. rely on the Kaos Industrial Internet platform for business, but the two companies have their own business focuses." Haier Group said above people told reporters.
He said that at present, Haier Group will not enter the field of complete vehicles, but more to integrate the ecology of the Internet of Vehicles.
Haier began to explore the industrial Internet in 2007, and officially launched the Kaos industrial Internet platform in 2017.
Now Haier Kaos has connected 900,000 enterprises and served more than 80,000 enterprises.
"In recent years, car companies have accelerated their digital transformation and turned cars into new terminals of the Internet of Things. This demand has formed an interoperability with Haier Group's technology in the field of Internet of Things. The two parties intend to realize the interconnection of cars and homes, the construction of Internet factories in the automotive industry, and the digitalization of procurement. , finance and Internet of Things payment, etc.” Hu Qimu, deputy secretary-general of the 50-member China Digital Reality Fusion Forum, told a reporter from the Securities Daily.
He said, "Haier Group currently has an advantage in the transformation and upgrading of traditional home appliances, and will not consider allocating more resources to venture into a relatively unfamiliar vehicle manufacturing market that requires a lot of money." (Securities Daily)