COFCO Ming Zhuang Hui once again appeared on the 4 major channels of CCTV and the two major platforms to build a bridge for the world's fine wines

Abstract:

Territory and culture are condensed in every detail, and wisdom and emotion are gathered in the toast.

　　Good wine, good life, using good wine to refine and enrich modern life to improve the quality of life is gradually becoming a new trend of the times.

　　On November 28th, to build a bridge for the world's fine wines and to add color and flavor to a better life, COFCO Mingzhuang Hui once again increased the prime time of the four core channels of CCTV and the two major platforms. While increasing brand exposure, COFCO Mingzhuang Hui's fashionable life concept of "good wine and good life" has spread to the hearts of more people who yearn for a better life, and the brand favorability has also risen in a straight line again.

Video: COFCO Ming Zhuang Hui once again appeared on the 4 major channels of CCTV and the two major platforms to build bridges for the world's fine wine

Create a closed-loop experience of continuous innovation and beauty in China's fine wine consumption

　　With the popularization of domestic products and the efforts of practitioners in the whole industry in "planting and brewing" and other aspects, more and more Chinese wineries and brands adopt the development concept of "each is beautiful, and the beauty is shared". To boost the brand power of Chinese wines, COFCO Ming Zhuang Hui is actively exploring the "Oriental Route" and jointly creating "good wine and good life" in the new era.

　　Although the epidemic is erratic and has brought considerable impact to the wine market, COFCO Mingzhuang Hui still spares no effort to create new and beautiful experiences for consumers.

　　"Today's wine market, whether it is imported wine or domestic wine, is still highly fragmented, and consumers' awareness of the brand is not high enough." Wang Hao, Secretary of the Party Committee, Chairman and General Manager of COFCO Wine and Spirits, recently In a public statement specifically pointed out.

　　Faced with this situation, COFCO Ming Zhuang Hui also specially launched the "Master's Choice-Chinese Fine Wine" project, just to provide a platform for consumers to really remember some high-quality, cost-effective, and highly recognizable Chinese fine wines .

Allowing consumers to choose and buy wine does not only happen in wine stores and terminals, but to create a closed loop of "Chinese fine wine" consumption that reads stories - tastes fine wines - buys boutiques - winery tour.

　　Only when brand value is integrated into consumers' cognition can it be transformed into consumer value and a driving force for consumption upgrades.

　　This year is the fifth consecutive year that COFCO Mingzhuanghui has appeared in the China International Import Expo. It not only showed the world the business philosophy of COFCO Mingzhuanghui, but also showed the world the global fine wine star map of COFCO Mingzhuanghui. .

Provide brand impetus for high-quality development Write a new footnote for Chinese-style modernization

　　Strict quality control, level-by-level checks, multiple measures, escort for quality, professional services, and excellence have always been the unchanging brand development guidelines of COFCO Mingzhuang Hui, and CCTV's "Brand Power Project" promotes high-quality development with the power of brands The original intention coincides with each other.

　　Not only CCTV's "Brand Power Project" is doing its best to provide a strong endogenous driving force for economic and social development.

Excellent Chinese brands represented by COFCO Mingzhuanghui are also actively providing brand impetus for the high-quality development of China's economy and writing a new footnote for Chinese-style modernization.

　　In 2021, COFCO Mingzhuang Hui will fully appear on the seven core channels of CCTV; on the day of the "919 Excellent Hui Festival", it will occupy CCTV's most golden and scarce resource position 120 seconds after "News Network".

On the eve of the Sugar and Wine Fair on November 7, 2022, it will log on to the CCTV economic channel "CCTV Financial Review", the news channel "News 1+1", "News Investigation", "Face to Face" and other prime columns.

Omni-directional, high-density powerful screen.

　　A few days ago, COFCO Mingzhuang Hui once again joined hands with CCTV-1 and CCTV News Channel's "Morning News", CCTV-2 "First Time", "World Finance", "Economic Information Network", and CCTV-9 "Special Presentation (morning file) )" CCTV-News "24 Hours" and other core columns during the prime time, open the domineering mode; in addition, CCTV's new media platform CCTV.com PC terminal and CCTV video platform seized the column display area, and the brand's popularity became higher and higher. .

　　A prosperous culture leads to a prosperous country, and a strong culture leads to a strong nation.

Brand is the carrier of culture, and culture is the soul of brand.

From a "good brand" to a "brand in the minds of consumers", COFCO Mingzhuang Hui is also using actions to practice brand power in the process of accelerating the promotion of the link between "good wines in the world" and "beautiful life".

　　From the heart, from the action.

Good wine, good life, all in COFCO Mingzhuanghui.

COFCO Mingzhuang Hui is quietly spreading Chinese values ​​to the world with a glass of fine wine.