Our reporter Ren Zhenyu

  On November 29, the China Consumers Association released consumption tips in the field of medical cosmetology, exposing five major chaos in the field of medical cosmetology, reminding consumers to rationally view the needs of medical cosmetology, correctly choose medical cosmetology institutions, and make prudent decisions about medical cosmetology.

"Medical cosmetology" and "life cosmetology" are very different

  The China Consumers Association stated that Article 2 of the National Health Commission's "Measures for the Administration of Medical Cosmetology Services" stipulates that the so-called medical cosmetology refers to the use of surgery, drugs, medical equipment and other traumatic or invasive medical techniques to modify the appearance of a person. Repair and reshape the shape of various parts of the human body to achieve the purpose of beautifying and improving the appearance and body shape.

The fundamental difference between medical cosmetology and life cosmetology is that it is traumatic or invasive, and medical technology is applied to cosmetology; life cosmetology mostly uses chemical substances such as amino acids, A alcohol, and Boseine in cosmetics to improve skin conditions.

  In addition, medical cosmetology is also different from general medical behavior. The usual medical behavior is for patients suffering from diseases and needs medical intervention, which has a strong public welfare, pathology and necessity; while the object of medical cosmetology is to Healthy people who need to "beautify" their own appearance and the shape of various parts of the human body are relatively non-pathological, optional and profitable.

Medical cosmetology can be roughly divided into skin cosmetology, plastic surgery, and body cosmetology.

Among them, the skin beauty category includes photorejuvenation, Thermage, skin irrigation, freckle removal, whitening, etc.; the plastic surgery category includes nose bridge or chin padding, bone peeling and skin grinding, orthodontics, etc.; body beauty category includes breast augmentation, liposuction, permanent surgery, etc. Hair removal, wrinkle firming, etc.

  Medical cosmetology institutions are medical institutions that need to be registered with the health administrative department to obtain the "Medical Institution Practicing License", have a clear scope of medical cosmetology diagnosis and treatment services, meet the standards of medical institutions, have practicing qualifications and have a certain number of working years. Professional institutions are very different from life beauty institutions.

There are five major problems in the medical beauty industry

  From 2015 to 2020, the annual number of complaints received by the National Consumers Association from the medical and aesthetic industry increased from 483 to 7,233, an increase of nearly 14 times.

According to the China Consumers Association, according to the analysis of relevant complaint data, the main problems in the current medical cosmetology include: some medical cosmetology institutions have incomplete licenses, have not obtained medical cosmetology business licenses or operate beyond the scope; the staff of the institutions do not have the qualifications to practice, and the operation is not standardized ; The channel of medical products is unknown, and some medical beauty institutions use fake products, parallel injections and counterfeit equipment, etc.; it is difficult to evaluate the effect of medical beauty, and there is still a big gap between service quality and consumer expectations.

  First, there are many unqualified practitioners.

Some medical and aesthetic institutions falsely advertise plastic surgery experts from large domestic hospitals and overseas plastic surgery experts, but in fact they just use the names of experts to attract consumers, and some even fabricate some fictitious titles of "leading in the industry and performing surgery by well-known doctors themselves" To create the illusion of a professional and formal organization.

  The second is to exaggerate the efficacy to create anxiety.

Some beauty institutions exaggerate the effects of medical beauty through false advertisements and fabricating user reviews to deceive and mislead consumers.

There are also medical beauty advertisements with bad values ​​such as "plastic surgery should be done as early as possible" to transmit a single aesthetic concept, create anxiety about appearance, and achieve excessive marketing.

  The third is fuzzy pricing and illegal charges.

Consumers reported that there are many price items for medical aesthetic services, and the price of the same service item varies in different medical aesthetic institutions. The phenomenon of arbitrary price increases is serious, resulting in large fluctuations in service prices, and falsely high prices have become the norm in the medical aesthetic industry.

Some medical aesthetic institutions do not publicize according to regulations or only provide vague prices, such as publicizing price ranges but not fixed prices, which seriously violates consumers' right to know.

  Fourth, there are insufficient warnings about the risks of medical cosmetology.

Before and after comparison pictures of various medical aesthetic treatments are often hung in the premises of medical aesthetic institutions, exaggerating the effect of surgery, without mentioning the risk of surgery, causing consumers to only pursue the effect of surgery and ignore the risk of medical surgery.

  Fifth, free experience induces consumption.

Some beauty agencies solicit customers on the grounds of free experience to induce consumers to buy their products and services.

Consumers think they have picked up a "cheap", but they do not know that they have fallen into the "trap" of the merchants, and often can only suffer from "dumb losses" because they cannot prove that the merchants have forced consumption or fraudulent behavior.


  There are risks in the consumption of medical beauty, and the choice needs to be cautious

  Choose a formal institution.

When consumers choose a medical beauty institution, they can check whether the relevant business certificates of the medical beauty institution are compliant and valid through the official website of the health department, and know whether the doctor has the "Physician Qualification Certificate", "Physician Practice Certificate", etc.

In addition, through the official website of the drug regulatory department, it is possible to judge whether the production channels of drugs, equipment and other products are regular, and whether they have passed the review and certification.

At the same time, it is necessary to choose medical aesthetic diagnosis and treatment items within the scope of practice of the institution.

  Carefully review the contract.

When signing a contract, in addition to checking whether the medical institution and operating physician have the relevant qualifications, you should also check the standards and fee details for items such as anesthesia, site disinfection, and use of medical equipment to ensure your own right to know and right to choose.

  Get a complete picture of the risks.

Before performing medical cosmetology, consumers should fully grasp the information and content of the project, fully communicate with the attending physician, and know the risks and contraindications of the project.

  Keep consumption vouchers.

Medical cosmetology-related sequelae and side effects do not appear immediately, and consumers should keep relevant consumption vouchers in advance.

  Timely and effective rights protection.

If consumers' rights and interests are damaged in the process of medical beauty consumption, they should keep relevant evidence in time and apply for medical appraisal if necessary.

After the dispute occurs, negotiate with the medical beauty operator to resolve it in a timely manner. If the negotiation fails, you can apply for mediation by a consumer organization or other professional mediation organization, or you can complain to the relevant administrative department.

In addition, you can also protect your legitimate rights and interests in accordance with the law by applying for arbitration or filing a lawsuit in the court.

(Ren Zhenyu)