China News Service, November 29th (China News Finance reporter Xie Yiguan) On the 29th, the China Consumers Association issued consumption reminders, reminding consumers to rationally view medical beauty needs, correctly choose medical beauty institutions, and make prudent medical beauty decisions.
According to the China Consumers Association, in recent years, the domestic medical beauty market is showing a rapid development trend, and consumer disputes caused by medical beauty are also increasing.
From 2015 to 2020, the annual number of complaints received by the National Consumers Association from the medical and aesthetic industry increased from 483 to 7,233, an increase of nearly 14 times.
According to the analysis of relevant complaint data, there are the following main problems in current medical cosmetology: some medical cosmetology institutions have incomplete licenses, have not obtained medical cosmetology business licenses, or operate beyond the scope; the staff of the institutions do not have the qualifications to practice, and the operation is not standardized; the channels of medical products are unknown, Some medical aesthetic institutions use fake products, parallel injections, and counterfeit equipment; the effect of medical aesthetics is difficult to evaluate, and there is still a big gap between service quality and consumer expectations.
According to iResearch's "White Paper on Insights into China's Medical Aesthetics Industry in 2020", the actual number of practicing doctors in China's medical and aesthetics industry in 2019 was 38,343, while the 2018 Statistical Yearbook of the Health and Medical Commission showed that the number of doctors (including assistants) in plastic surgery hospitals was only 3,680 Namely, there is a huge gap between the two data.
The China Consumers Association pointed out that some medical and aesthetic institutions falsely advertised plastic surgery experts in large domestic hospitals and overseas plastic surgery experts, but in fact they only borrowed their names to attract consumers, and some fabricated some non-existent "leading in the industry, well-known doctors" "Surgery in person" to create the illusion of a professional and formal institution.
In addition, "some beauty institutions exaggerate the effects of medical beauty through false advertisements and fabricating user reviews to deceive and mislead consumers." Export the single aesthetics of Internet celebrities and celebrities, praise the "standard beauty" that is artificially shaped, create appearance anxiety for ordinary people, and achieve excessive marketing.
In terms of fuzzy pricing and illegal charges, some consumers have reported that there are many price items for medical aesthetic services, and the price of the same service item varies in different medical aesthetic institutions. Industry norm.
The China Consumers Association believes that the publicity of the qualification information of medical aesthetic practitioners, medical aesthetic service items and service prices is what consumers want to know most before receiving medical aesthetic services, but some medical aesthetic institutions do not publicize according to regulations or only provide vague prices , such as publicizing the price range but not the fixed price, seriously violates consumers' right to know.
The China Consumers Association stated that medical beauty still has problems of safety concerns and insufficient risk warnings.
Before and after comparison pictures of various medical aesthetic treatments are often hung in the premises of medical aesthetic institutions, exaggerating the effect of surgery, without mentioning the risk of surgery, causing consumers to only pursue the effect of surgery and ignore the risk of medical surgery.
According to reports, in 2021, Internet celebrity Xiao Ran died of multiple organ failure due to infection after undergoing liposuction surgery in a medical beauty institution. The Hangzhou Health Commission reported that this was a medical accident. Improper operation and untimely postoperative observation and treatment were the causes of Xiaoran's death.
According to the China Consumers Association, some beauty institutions also use free experience as an excuse to attract customers and induce consumers to buy their products and services.
Consumers think they have encountered a "pie", but they don't know that they have fallen into the "trap" of the merchants, and often can only choose to suffer from "dumb losses" because they cannot prove that the merchants have forced consumption or fraudulent behavior.
At present, the regulatory governance system of the medical beauty market is gradually improving, and the lack of self-protection awareness of medical beauty consumers is also the main reason for their rights being violated.
The China Consumers Association advocates consumers to establish correct aesthetics and consumption concepts, and not to blindly follow, follow suit, or compare.
At the same time, we must fully understand the uncertainty and risks of medical aesthetics, and make careful choices and rational consumption in light of our own actual needs.
The China Consumers Association also reminds consumers that medical beauty consumption is related to their own life and health. They should choose carefully and do a good job in various strategies: choose a formal institution, carefully review the contract, fully understand the risks, retain consumption vouchers, and protect rights in a timely and effective manner.
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