"In the past year, everyone has had a hard time, and the liquor industry has not been easy. Involvement has begun, but there was a sentence in Liu Run's speech a while ago: To fight against involution, there is only evolution." Vice Chairman of Jiugui Liquor Company , general manager Zheng Yiru said.

  On November 22, a press conference for the launch of Jiugui Liquor's private model, entitled "Jiugui Wuji Shares Differences", was held in Changsha, which opened the road to the self-evolution of Jiugui Liquor.

Jiugui Liquor private model launch conference

Fully digital link, binding lifetime value

  With the outbreak of the epidemic in 2020, the economy has entered a new normal, industry differentiation has intensified, new consumption has risen, coupled with digital and intelligent applications, online and offline channels have become more closely integrated, and traditional distribution models can no longer meet market demand.

Jiugui Liquor constantly breaks through its own limitations, explores "BC integration", and innovatively launches the "Jiugui private order" model, the first fully digital link in the liquor industry, realizing fully digital privately ordered products from ordering to storage to transportation. Starting from consumer demand, customers, dealers, and factories are reversed.

  Jiugui private order is an innovative product jointly created by Jiugui Liquor Company and the famous wine private order platform You Wuji - from wine body, flavor, packaging, cellaring to emotional expression, through customization, personal true feelings are condensed, branded with consumption exclusive imprint.

Jiugui customized product map

  Customize the body and flavor of the wine. The body of the wine is divided into three years and three styles. Consumers can customize it freely according to their own taste.

Customize wine labels and backgrounds, provide 100 combinations, and choose different combinations according to the needs of consumers in different scenarios.

In addition, Jiugui private order also provides exclusive storage methods, including standard storage, old warehouse storage and cave storage, which can make the wine mature naturally and bring a better product experience.

  As a company that produces tens of millions of bottles of wine at full capacity every year, it is not easy to have the willingness and ability to customize a single bottle.

Zheng Yi, Vice Chairman and General Manager of Jiugui Liquor Company

  Zheng Yi was deeply touched by this. He said frankly, "From market research to product research and development to system development, to the upgrade, transformation, and preparation of the supply chain, a lot of effort has been invested. Behind the product is the empowerment of digital full-link technology. , has established a dedicated production line, supply and storage management, and has an Internet platform for consumers, distributors, and wineries, realizing the functions of "one code per bottle, storage by the manufacturer, and direct delivery to users. In this integrated powerful information system With the support, Jiugui Liquor Company is responsible for storage and delivery, dealers have no inventory pressure, no physical inventory, the original factory sends customers directly, online sales are convenient, and the wine business becomes very simple - wine merchants only need to focus In order to obtain customers, the production supply chain and data analysis behind it are all solved by the background. It can be said that 98% of the work is completed for the distribution stores.”

  In the process of dealers promoting and developing customers, the full link technology has realized the life-long binding of the interests of dealers and customers.

Jiugui’s privately appointed partners share the QR code of the dealer’s APP, or develop customers through the QR code of the dealer’s wine bottle, and connect with the dealer for life. The customer’s online mini program purchases wine from the dealer Buy from dealers, resellers enjoy lifetime value.

Fleeing goods and chaotic prices, how to change from a pain point to a high point

  In the live speech at the press conference, Wang Zhe, deputy general manager of Jiugui Liquor Company, used keywords such as strategic products, life-long binding of interests, and direct pain points to describe the future development of Jiugui Liquor Company.

Wang Zhe, Deputy General Manager of Jiugui Liquor Company

  "Jiugui Liquor is a strategic product of Jiugui Liquor Company. It is an innovative product launched by the company to break through the standardization of liquor products under the current situation of profound changes in the market. It is a strategic layout that truly focuses on the individual needs of consumers. The product is the leading product that realizes Jiugui Liquor Company to open a new era of high-quality development." Wang Zhe said.

  The private order model jointly launched by Jiuguijiu and Youwuji is a very important function, which will solve the pain points of the industry such as falsified goods and chaotic prices.

Customers who have solved the pain points of the industry will be able to obtain happy business on this stage, easily acquire customers and make money easily.

  Whether it is price control, inventory management, channel sales, or product appreciation, etc., they are all solved by the birth of the new model, and the new alcoholic private customers can enter the liquor industry with ease, and easily realize the corner overtake.

  In the value chain of the supply chain, each QR code of "one bottle, one code" privately ordered liquor will truthfully record the year of production, the body of the liquor, and the amount of liquor stored. After 2%, the platform will repurchase at a high price to ensure the appreciation of private products.

  It can be said that the drunkard private order model has truly created a stage that can be shared by manufacturers, merchants, stores, and consumers. On this stage, consumers can obtain a pleasant consumption experience and deeply participate in a bottle of good wine. The whole process from birth, growth to maturity.

  Jiugui Liquor, on the other hand, has gained new momentum for development through innovative development in an industry where involution is increasingly serious.

Single bottle single order, cure wine selection anxiety

  There are many brands of liquor in China, and the phenomenon of introversion in the industry is serious. What kind of wine to entertain guests with often makes many people fall into a kind of anxiety about choosing wine.

It is very good to choose Moutai, but it is also very expensive. No one can bear to treat guests every day. It seems that there is always a reason to choose the wine, but it is difficult to find a simple, direct, effective and perfect reason.

  Relying on powerful technological empowerment, Jiugui private order, single bottle order, single bottle storage, each bottle of wine has its own unique identification code, each batch of 1900 to 2100 bottles.

At the same time, raw materials in different regions, water bodies in different springs, and time in different seasons all endow each batch of wine with its own unique charm, making scarcity a nature and making sharing unique.

Behind it is to take care of the individual needs of consumers, and to deepen the brand temperature of meticulous service to every consumer.

  The drunkard private order is like the process of users playing games to find heroes, it is a refreshing private order, and there is also a surprise mode.

Consumers who want to customize "Jiugui private order" products need to start from the WeChat mini-program "You Wuji", choose different years, different styles, different wine labels, different cellaring methods, and edit the text with exclusive personality and emotional imprint.

  For Zheng Yi, "Drunkard Private Order" is a product that can cure the anxiety of wine selection. It can make customers feel the deep affection of the buyer at a glance, and feel that he has really put his heart into this matter for this person. It takes time and enthusiasm, this is scarcity, and it means being respected.

  "This is a product that is actually needed by consumers." As a senior drinker and private order player, Wu Zheng, the founder of Yuntai Commercial, said that when doing product consumer research, he found a rich scene of alcoholic private order products Requirements——During the two-hour activity of "Friends of three or five, reunion after 'drinking'", more than 5,000 bureaus were formed in one hour, 47,000 registered users were developed, and 1,100 sincere messages were sent.

  Guo Yiquan, managing director and global partner of Boston Consulting Group, believes that Jiugui Liquor Private Order has realized product differentiation and spiritual individualization of consumers. reach a wider range of consumers.

  "All our efforts are to hope that in this special early winter, we can bring you a ray of warm and fresh air, and let you see a spring full of vitality. I also believe that the alcoholic private order model will truly become a Chinese An evolution of the business model of the liquor industry." Zheng Yi expressed his vision sincerely.