Mercadona Online reaches
2,000 workers and expects to bill 530 million this year,
as reported by the company chaired by Juan Roig, which inaugurates this Thursday its fifth 'Colmena', an exclusive platform for 'online' sales, located in Seville, with an investment of 25 million euros (figure that includes the acquisition of the plot in public bidding) and that starts with a staff of 145 people.
The company will start the new service in the center of
and will gradually expand its radius of action in the coming weeks until it reaches a large part of the province, part of
Huelva and Jerez de la Frontera
"We are very satisfied to reach more online Bosses every day, in this case in the Andalusian market thanks to our 'Colmena' in Seville. The expansion and profitability of the online channel are the two main challenges we are facing", has highlighted the general director of Mercadona Online,
Mercadona has different sales models based on the demand for orders in each town.
On the one hand, the 'Hives' model serves areas with a high density of online orders.
The 'Hive' in Seville joins the other four that the company has operating in other cities such as
Valencia, Barcelona, Madrid and Alicante.
On the other hand, for areas with a lower concentration of orders, it has a preparation and delivery model from the stores.
For now, this model is underway in several Spanish provinces such as Castellón, Lérida, Gerona, Almería or Murcia, with 18 stores before the end of the year.
Mercadona anticipates that its expansion will continue in the coming years with the aim of bringing the new 'online' purchase to most of the provinces of Spain.
All customers who live in areas within the radius of action of these stores and 'Hives' have access to the new and "intuitive" 'online' store through the web or the app with shipments from 7:00 a.m. to 10:00 p.m. from Monday to Saturday.
The Mercadona Online team, all with stable and quality employment, is made up mostly of pickers and delivery men.
The company has invested more than 70 million euros in the construction of the five current 'Hives' and 19 million euros in a fleet of 400 own ECO trucks
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