<Anchor> It
is a friendly economy time.
Reporter Han Ji-yeon is with me.
Did the FTC data come out regarding distributor fees?
<Reporter>
Yes, I looked at the actual commissions to see how much commissions are taken from retailers compared to the products sold, and TV home shopping was the highest at 29.2%.
The actual commission rate is the sum of commissions received from vendors and vendors and additional costs such as sales promotion costs divided by the total product sales for one year.
To put it simply, if a supplier sells a product for 1 million won, TV home shopping takes 292,000 won.
TV home shopping was followed by department stores and hypermarkets with 19.3% and 18.6%, respectively, outlets and complex shopping malls with 13.3%, and online shopping malls with 10.3%.
It is analyzed that the reason for the high TV home shopping commission rate is the additional production cost of broadcasting programs.
CJ OnStyle had the highest real commission rate at 34.1%.
<Anchor>
Coupang's actual commission rate is close to 30%?
<Reporter>
Yes, Coupang was quite high at 29.9%. If you sell a 10,000 won item, you can think of it as taking 3,000 won from Coupang.
It is comparable to the actual commission rate of other online shopping malls that are less than 10%.
When I looked at why they could take so many commissions, the number of sales and number of stores was the highest among the 34 brands surveyed.
Net sales amounted to KRW 20 trillion, and the number of suppliers exceeded 27,500.
Coupang explained that 96.8% of the total transaction amount is directly purchased from the delivery company, so there is no commission, and only 3% of the sales items have a high commission rate.
<Anchor>
Are there any changes in Coupang’s policies?
<Reporter>
Yes, from the consumer’s point of view, the direct refund benefit is partially reduced. When purchasing goods from an overseas purchase agency, you received a direct refund of up to 100,000 won, but from the 5th of next month, you will be able to receive only up to less than 50,000 won.
What a direct refund is, Coupang first refunds the buyer without the consent of the seller for quick returns. In fact, I bought eggs from Coupang a few days ago, and in the shipping process, about half of them were broken or cracked, so I took a picture to get a refund. I recorded it.
However, when I tried to get a refund, they gave me a refund right away without attaching a photo or explanation.
It is said that the policy will be changed this time for the interests of the seller, but it seems that a backlash will follow because it is an unfavorable change for consumers.