China's e-commerce live broadcast users exceed 460 million cross-border e-commerce to help stabilize foreign trade and promote consumption

　　China's e-commerce live broadcast users exceed 460 million——

　　Cross-border e-commerce helps stabilize foreign trade and promote consumption

　　The "2022 China E-Commerce Development Trend Report: The Important Role of E-Commerce in High-quality Economic Development" recently released by the Research Institute of the China Council for the Promotion of International Trade shows that the iteration of new e-commerce models represented by live e-commerce is accelerating. As of June this year, The number of e-commerce live broadcast users in China is 469 million, an increase of 204 million from March 2020, accounting for 44.6% of the total number of Internet users.

　　According to the report, from May 2021 to April 2022, the Douyin platform has more than 9 million live broadcasts per month, sold more than 10 billion items, and the total transaction volume increased by 2.2 times year-on-year; The number of visits has exceeded 50 billion.

　　According to the report, digital technology has become a new driving force for consumption upgrades.

On the one hand, digital technology has given birth to new forms of consumption and new models. For example, "cloud shopping" and "cloud concerts" that young people love come into being in due course.

On the other hand, digital technology promotes the optimization and upgrading of the consumption structure, and by empowering industrial production links, it better meets the diversified, personalized and customized consumption needs of consumers.

　　"Against the complex and severe domestic and international situation and the impact of multiple unexpected factors, China has scientifically coordinated epidemic prevention and control and economic and social development. The national economy has withstood the pressure and continued to recover. The economic recovery in the third quarter is improving, and economic resilience continues to show. "The report. It is believed that e-commerce plays an important role in it, which is manifested in three aspects:

　　First, e-commerce has become an important force for stimulating consumption and ensuring supply for epidemic prevention.

From January to September this year, online retail sales of physical goods reached 8,237.4 billion yuan, an increase of 6.1%, much higher than the growth rate of total retail sales of social consumer goods during the same period.

China's e-commerce ranks first in the world in terms of online retail market, number of online shoppers, digital express delivery business and mobile payment scale.

From January to September, among the online retail sales of physical goods, food, clothing, and daily necessities increased by 15.6%, 4.7%, and 5.2% respectively. The online shopping consumption of food and other necessities performed well, effectively ensuring the supply of daily necessities for residents.

　　Second, the innovation of consumption scenarios boosts the transformation of the service industry.

"Internet +" stimulates new kinetic energy in the service industry, breaks the constraints of time and space between the supply and demand of service consumption, and accelerates the release of the growth potential of the service consumption market.

As of June 2022, the number of online office users in China will reach 461 million, accounting for 43.8% of all Internet users.

At present, the number of online medical users in China has reached 300 million, accounting for 28.5% of the total Internet users.

　　Third, with the support of policies, cross-border e-commerce has become an important starting point for stabilizing foreign trade and promoting consumption.

According to data released by the Ministry of Commerce, the import and export volume of cross-border e-commerce in the first half of the year increased by 28.6% year-on-year.

At the same time, cross-border e-commerce imports have become a new path for consumption upgrades.

On the first day of JD.com's "Double 11" pre-sale this year, the pre-sale turnover of JD International increased by 178% year-on-year.

Cross-border e-commerce better meets the individual needs of consumers and has become an important channel for global shopping.

　　Li Jie