On November 9, the signing ceremony of the strategic cooperation between the China Alcoholic Drinks Association and Shuijingfang, the high-quality development summit of the liquor production area in Chengdu and the expert seminar on the high-quality development of the liquor production area in Chengdu were successfully held.
In the morning expert seminar on high-quality development of liquor production area in Chengdu, more than 10 liquor industry masters, experts and media leaders came to Shuijingfang Museum to express their opinions freely on the advantages, opportunities and future development of liquor production area in Chengdu.
At the same time, Shuijingfang, a representative enterprise of the liquor production area in Chengdu, signed a strategic cooperation agreement with the China Liquor Industry Association. The two parties will carry out in-depth cooperation in the fields of improving liquor technology and quality, promoting liquor culture and assisting the development of liquor production area in Chengdu.
In the afternoon, under the guidance of China Liquor Industry Association, with the strong support of Sichuan Provincial Department of Economic and Information Technology, hosted by Sichuan China Liquor Golden Triangle Association, and hosted by Shuijingfang, the high-quality development summit of liquor Chengdu production area also officially opened.
At the meeting, industry association leaders, as well as liquor industry experts and corporate representatives gathered in Chengdu to offer suggestions for the high-quality development of the liquor production area in Chengdu.
(Roundtable Dialogue at the High Quality Development Summit of Liquor Production Areas in Chengdu)
At present, the liquor industry has outstanding advantages in economic and industrial development in various regions.
In Chengdu, one of the important producing areas of Sichuan wine, the liquor industry also contributes a lot in terms of local GDP, taxation, employment and so on.
"Liquor depends on the production area, and the production area depends on the leader", and the representatives of the production area will naturally have high expectations.
Originating from Chengdu, rooted in Chengdu, and has a nationally certified material cultural heritage - Shuijingfang Museum, and a national intangible cultural heritage - the profound heritage of Shuijingfang traditional brewing techniques "double heritage", Shuijingfang is very important in promoting the production area of Chengdu. The responsibility for high-quality development is heavy and obligatory.
Liquor production area in Chengdu ushered in opportunities: leading companies have high hopes
In recent years, the liquor industry has shown a development trend of specialization, subdivision and diversification, and the market structure has concentrated on advantageous production areas, advantageous brands and advantageous products.
At the same time, the structural consumption potential of liquor is continuously being released, while the market concentration of liquor is relatively low, the regional production and consumption characteristics of the liquor industry are still relatively obvious, and the new ecological system and industrial structure need to be further constructed and improved.
(He Yong, Secretary General of China Alcoholic Drinks Association)
He Yong, Secretary-General of the China Alcoholic Drinks Association, pointed out: "In recent years, the concentration of the liquor industry has further improved, the production capacity has been concentrated in the advantageous production areas, and the market concentration of leading enterprises has also been further improved. The trend is intensifying, and it is rapidly entering the era of brand and quality consumption represented by production areas and cultures.”
In order to further promote the cultivation and construction of the production area, lead the high-quality development of the liquor industry, and help achieve common prosperity, 24 industry experts were also hired as high-quality development consultants for the production area at the summit to provide scientific and professional guidance for the high-quality development of the liquor production area in Chengdu. .
Experts hired as high-quality development consultants in production areas
In the new cycle of the liquor industry, satisfying the people's yearning for a better life is still the ultimate goal of development.
Zhu Zhenhao, CEO of Shuijingfang, said that the liquor industry is a "time industry" with heavy assets, long investment, long return, and a long-term development law.
"Promoting the high-quality development of Chinese liquor is also a long-term proposition." He told media reporters that based in Chengdu and spreading across the country, Shuijingfang will be duty-bound to participate in the construction and development of the production area, unite and drive other enterprises in the production area to form a cluster development, and consolidate the liquor production area Industrial chain, so as to lead the high-quality development of the liquor production area in Chengdu.
Deepening cooperation and seeking common development, Shuijingfang demonstrates corporate responsibility
As one of the important contents of this strategic cooperation, the Baijiu Workshop, guided by the China Alcoholic Drinks Association and built by Shuijingfang, also announced the official launch recently.
It is reported that Baijiu Academy is the first domestic liquor knowledge dissemination platform led by brands, industry associations and liquor education institutions. Every mass consumer can "understand drinking and drink clear wine".
(The China Alcoholic Drinks Association signed a strategic cooperation agreement with Shuijingfang)
As a representative enterprise deeply nourished by the history, economy, culture and policies of the liquor production area in Chengdu, Shuijingfang has been actively undertaking the responsibility of creating more opportunities for the liquor industry with its own development, continuously deepening its strategic layout and business development, focusing on process optimization, quality Carry out multi-dimensional exploration and innovation in aspects such as upgrading, product upgrading, cultural development, and brewing micro-ecological research.
For example, Shuijingfang and the Institute of Microbiology of the Chinese Academy of Sciences launched the "No. 1 bacteria group" research, applying the latest research results to production, and continuously promoting the improvement of product quality. The entire scientific community has brought surprises; increase investment to expand the entire industrial base in Qionglai, further enhance the production and technology, intelligent capabilities of the entire chain and the company's market competitiveness, and consolidate a solid foundation for medium and long-term sustainable development; Upgrade, actively build a high-end circle service system, and embark on a high-quality development path focusing on high-end strategy; at the same time, leverage a series of cultural and sports IP cooperation to inherit and protect traditional Chinese culture, pay tribute to the spirit of love and struggle, and enrich the beauty of the people Life.
(Song Shuyu, Chairman of China Alcoholic Drinks Association)
Song Shuyu, chairman of the China Alcoholic Drinks Association, fully affirmed the role of Shuijingfang in promoting liquor culture.
He pointed out that based on the common goal of promoting the high-quality development of Chinese liquor, this strategic cooperation is to "further expand the depth and breadth of cooperation on the basis of long-term friendly cooperation, consolidate the construction of liquor quality, and inherit and innovate the long and splendid wine culture. , and jointly promote the long-term and healthy development of the liquor industry."
Shuijingfang hosted the Liquor Chengdu Production Area High-Quality Development Summit, and cooperated with the China Alcoholic Drinks Association to deepen cooperation, which further demonstrated Shuijingfang's determination to take root in the production area, help the development of Chengdu production area with product quality and cultural heritage, and build a foundation for a better life.
(The representative of the "Six Golden Flowers of Sichuan Wine" company launched the co-creation device in Chengdu Liquor Production Area)
As Zhu Zhenhao said: "On the basis of drawing on the wisdom and experience of all parties in the industry, Shuijingfang will actively respond to the guidance of the government and the association, cooperate with other enterprises in the production area, give full play to their respective resources and brand advantages, realize business complementarity and joint development, and consolidate The liquor industry chain in the Chengdu production area will jointly polish the value of the liquor Chengdu production area and contribute to the high-quality development of the liquor Chengdu production area and even the Chinese liquor industry."