Today, online shopping is no longer the preserve of young people, and more and more elderly people have joined the "online shopping army" and become a new force in online consumption.
With the high growth of users, the consumption power of silver-haired people has been accelerated.
This year's "Double Eleven", the reporter visited and found that nowadays, the shopping categories of the elderly are more abundant and the consumption concept is more mature.
In order to make online shopping more convenient for the elderly, some e-commerce platforms have also made upgrades suitable for aging.
Opening the door, 61-year-old Ms. Zeng received the selfie stick and power bank she bought online the day before from a courier she was familiar with.
As November 11 is approaching, all major e-commerce platforms have started promotions, and Ms. Zeng, who is accustomed to online shopping, does not want to miss it.
Online shopping has become an essential part of Ms. Zeng's life.
From food to medicine, from daily necessities to infrequent hardware parts, she can find what she wants through online shopping platforms.
The silver-haired family is becoming an important consumer force.
According to the results of the seventh national census, by the end of 2021, my country's population aged 60 and above will be 264 million, accounting for 18.7% of the total population.
It also means a huge silver economy market.
Yang Guang, President of Alibaba Taobao Tmall Industry Development and Operation Center: Silver-haired people have moved from (buying) daily necessities to improved categories such as mobile phones, Wenwan collections, nourishing, and smart products.
In order to allow more seniors to enjoy the convenience of online shopping, before the "Double Eleven" this year, some e-commerce platforms have also upgraded the senior version, providing senior users with exclusive human customer service.
The elder version also adds functions such as grocery shopping and medicine shopping.