"Rational", "Green", "Silver Economy"
The annual "Double 11" shopping festival is in full swing.
As an important window to observe Chinese consumption, what new consumption trends will appear in the shopping cart during this year's "Double 11"?
Domestic products and national tide "go to sea", global good things "new"
"This year's Tmall's 'Double 11', we have three times more stock than last year, and the warehouse has expanded to 10,000 square meters. We still feel tight, and the newly launched products are very popular with consumers." The relevant person in charge of domestic brand Beehua said. .
On the evening of October 31, Tmall's "Double 11" sale started for one hour. Among the 102 brands with a turnover of more than 100 million yuan, domestic brands accounted for more than half, and the one-hour turnover of some domestic brands exceeded that of the whole day last year.
With the transformation and upgrading of Chinese manufacturing and the continuous enhancement of local brand innovation, domestic products and domestic trends are becoming more and more popular in the market.
This year's "Double 11", many domestic brands have crossed the ocean, and a large number of overseas consumers have "circled fans".
According to JD.com's global sales data, during the pre-sale period of "Double 11", Chinese trendy goods such as cloth shoes and embroidered shoes were very popular among overseas consumers, and the order volume increased by 400% year-on-year; and regions, the turnover of historical novels increased by 380% year-on-year, and overseas consumers tried to learn more about China through books.
"Behind the counterattack of domestic products is the continuous improvement of the quality and influence of domestic brands. In the future, continuing to meet and create new consumer demands through product and service innovation will be the key to the long-term development of domestic products." China Academy of Macroeconomics Researcher Wang Yun said.
This year's "Double 11", while domestic products are "going overseas", imported goods from around the world are also accelerating their "new".
Commodities from nearly 20 countries including New Zealand, Mexico, and Malaysia are being launched in the national pavilions on JD.
Experts said that in the context of building a new development pattern, the consumer market with huge scale and potential has not only become the main engine of China's economic development, but also provides new opportunities for global multinational companies to develop.
"Rational" and "green" become keywords
"I didn't buy many things this year, but they were all I needed." Ms. Xi, who lives in Changsha, Hunan, told reporters that in previous years, "Double 11" could not help but stock up. Buy, no more impulse orders.
The "JD 11.11 Consumption Trend Report" shows that the concept of rejecting waste and rational and healthy consumption is on the rise, and health consumption, education consumption and sports and fitness consumption that will bring "returns" over time are becoming more and more popular.
With the continuous implementation of measures to promote the consumption of green and energy-saving home appliances in various places, the concept of green and low-carbon consumption has become one of the main themes of this year's "Double 11".
During the "Double 11" period, the one-stop trade-in orders of Suning.com stores nationwide increased by 122% month-on-month, and the sales of green and energy-saving home appliances increased by 126% month-on-month; "Green" label; During the "Double 11" period, Intime Department Store nationwide opened degradable "green express bags", and launched scenes such as old clothes recycling, cosmetic empty bottle recycling, etc., to convey the concept of green consumption...
In addition, consumption in more vertical segments is on the rise. On major e-commerce platforms, the consumption of small household appliances, beauty fragrances, and original accessories that enhance the happiness of life is growing rapidly.
Experts said that from the initial national carnival-style "chop hands" to today's mainstream consumption of quality, green and rational consumption, "Double 11" not only witnessed the process of China's consumption upgrade, but also reflected the huge changes in consumption concepts of Chinese people.
Silver economy, sports health, etc.
New highlights emerge
5G intelligent nursing bed that can realize real-time monitoring of heart rate, respiration, body movement and other signs; milk powder tailored according to the taste and nutritional needs of silver-haired groups; wireless Bluetooth hearing aids specially developed for the elderly... The fifth conference is being held in Shanghai. At the expo, healthy products designed and developed for the elderly group demonstrated the broad prospects of the silver-haired economy.
Data from e-commerce platforms such as Taobao, Tmall, Pinduoduo, and Douyin show that during this year's "Double 11", sales of products such as physical examination services for middle-aged and elderly people, nutritional health care products, and household medical equipment have experienced substantial growth.
Wang Yiming, vice chairman of the China Center for International Economic Exchanges, said that China has a large elderly population, and the market for elderly products and services has great potential for development.
As the consumption demand of the elderly changes from "survival" to "development" and the consumption level continues to improve, industries such as medical and health care, smart home, tourism and vacation, cultural and entertainment will be improved in quality and capacity, effectively expanding domestic demand, and fostering new economic growth. kinetic energy.
According to Suning.com platform data, during the "Double 11" opening period, the sales of smart treadmills increased by 171% year-on-year, the sales of spinning bikes increased by 92% year-on-year, and the sales of projectors increased by 54% year-on-year.
According to Xinhua