With the opening of the "Double 11" promotion on major e-commerce platforms, the postal express industry will also usher in the annual peak business season.

It is reported that the peak season of express delivery business this year starts in early November and ends on the eve of the Spring Festival in 2023.

　　Expanding the pre-sale scale, delivering on-demand door-to-door delivery, upgrading price-insured services, and promoting green packaging... At present, major express delivery companies are making great efforts to plan various peak season security service measures, and strive to bring more peace of mind to consumers , Faster and better delivery experience.

Improve delivery efficiency

　　Now is the time for yam to hit the market in large numbers.

In the yam field in Daquhe Village, Wenxian County, Henan Province, excavators are digging soil trenches. The courier and workers of Zhongtong's Wenxian branch in Henan Province are digging and sorting in an orderly manner. Fresh yams are neatly stacked on the ground.

　　"From after the National Day to the 'Double 11', and before the Spring Festival, it is the peak season for yam sales." Pan Songsong, the head of Zhongtong's Wenxian branch in Henan told reporters that in order to send the yam to the villagers as soon as possible, the branch directly sent the express truck After entering the fields, we adopted special vehicle delivery and individual delivery to ensure the quality of yam, and at the same time ensure that all yam shipments are sent out on the same day.

It is expected that during the "Double 11" period this year, the daily business volume of yam express will exceed 50,000.

　　To ensure the efficiency of distribution, in addition to timely collection and delivery, it is also a key measure to advance the goods to the warehouse closest to the consumer.

According to Zhang Genyun, the person in charge of JD Logistics' to-warehouse business, during this year's "Double 11" period, JD Logistics relies on 90 warehouse-to-warehouse transshipment centers, 212 door-to-door delivery cities, over 20,000 vehicle resources, and 1,000 high-quality routes set up across the country to help Improve the timeliness of warehouse delivery for merchants across the platform, reduce costs and increase efficiency.

By then, consumers in more than 200 cities will have the opportunity to experience the fastest "minute-level" delivery experience after paying the final payment.

　　The improvement of distribution efficiency is also inseparable from the digital and intelligent upgrade of the express delivery industry.

Before the big promotion, Shentong's transshipment hubs in Hebei Gu'an, Henan Zhengzhou, Shandong Jinan and other places have been put into operation one after another. The intelligent sorting of express parcels can also radiate to Tianjin and Hebei.

　　The "Double 11" big promotion plan announced by Cainiao Supply Chain shows that it has made corresponding measures in terms of warehouse network, data intelligence, products, operations, and services.

In terms of guaranteeing merchants, Cainiao will pre-process 80% of pre-sale products to ensure the timeliness of delivery.

At the same time, Cainiao has also cooperated with Tmall to reserve a warehouse of 4 million square meters, including an epidemic backup warehouse, to support merchants to open warehouses and settle in urgently when needed.

At the same time, the Cainiao supply chain has also launched a number of digital and intelligent products, such as the upgraded "Smart Eye", which further expands the management dimension from provinces, cities, districts, and streets to communities.

Improve the consumer experience

　　While consumers "buy, buy, buy", they are also full of expectations for on-demand express delivery.

Merchants and consumers have long criticized the inability of express delivery to deliver to your door. Especially during the e-commerce promotion period, for consumers with high frequency of online shopping, self-collection is really a great discount for the shopping experience.

　　Earlier, Wan Lin, CEO of Cainiao, said when talking about the logistics preparation for "Double 11", the highlight of this year is to provide high-quality logistics services for merchants and consumers.

According to reports, Cainiao has recruited 100,000 additional short-term full-time capacity for this purpose to ensure that even during the "Double 11" package delivery peak, it can be delivered to the door as usual.

　　In recent years, with the improvement of people's consumption level, consumers have become more sensitive to the quality of express delivery services.

A few days ago, the Development Research Center of the State Post Bureau carried out a special study on the industry-wide deterministic contract performance capability and released the "Express Logistics Industry Report on Improving the Certainty of Contract Performance and Realizing High-quality Development", proposing that after a two-year price war, "door-to-door delivery" It has become a high-quality service standard pursued by express logistics companies such as SF Express, JD.com, and Cainiao. The door-to-door ratio, payment commitment, and consumer selectivity have become important elements of the express company's service competitiveness.

For example, before the arrival of the peak season, SF Express has comprehensively upgraded its price insurance services. In addition to the previous "basic insurance", "full amount insurance" and "fixed amount insurance" have been added.

Consumers can not only realize "how much insurance is paid for as much as possible", but also the time limit and cycle of compensation will be greatly shortened, and the fastest 12 hours from customer claim settlement to settlement.

　　In order to improve the delivery experience of consumers, express delivery companies have also made moves in terminal services.

It is reported that Suning.com recently announced that during the "Double 11" period this year, it will upgrade the large-scale "safety installation" service, and expand the scope of integrated delivery and installation services from the original 331 cities to cover all prefecture-level cities and over 90% of county-level cities across the country. city.

Cainiao also announced that in the next three years, it will invest 1 billion yuan to build a team of 10,000 terminal delivery masters to realize "one-time door-to-door delivery and free delivery" of electrical home improvement products in more than 2,800 counties (districts and cities) across the country. .

　　Experts said that while express delivery companies are considering how to improve the logistics experience of consumers, diversified service models may be the key point for the next development of the industry.

For example, the proportion of consumers who buy wardrobes, beds, washing machines and other large appliances and home improvement products online is expanding year by year.

According to statistics, in the first 10 months of this year alone, consumers bought more than 24 million beds, more than 22 million sofas, and more than 18 million dining tables and chairs on Taobao and Tmall.

From this point of view, when consumers shop online, what they need is not only home delivery, but also higher requirements for delivery services.

Advancing green packaging

　　With the arrival of the peak season of express delivery business, the volume of express delivery business is expected to hit a record high.

The consequent problem of over-packaging of express delivery has also attracted much attention.

　　As early as April 2021, the Office of the State Post Bureau issued the "Special Governance Plan for Excessive Packaging and Random Packaging of Express Mail", which clearly focused on the use of one year to organize the entire industry to carry out special green governance of express packaging.

As of the end of September this year, the proportion of the whole industry to purchase and use packaging materials that meet the standards and standard packaging operations reached 90%, and a total of 9.78 million recyclable express boxes (boxes) were put into place. 640 million corrugated boxes were recycled and reused.

　　"Through the joint efforts of the whole system and the whole industry, the awareness of green development in the industry has gradually increased, but compared with the requirements for high-quality development of the industry, there is still a gap in the green governance of express packaging." Guan Aiguang, deputy director of the Market Supervision Department of the State Post Bureau, admitted frankly. , The green governance of express packaging is a systematic project, involving all aspects of the whole life cycle from packaging design to recycling and reuse.

　　During the "Double 11" period this year, many express companies have introduced specific measures for green governance of express packaging.

For example, Cainiao announced that from November 1st to November 20th, 130,000 rookie stations across the country will once again launch the "Express Packaging for Eggs" activity. Consumers leave the express packaging after picking up the goods at the station, and they can receive eggs after scanning the code. .

Debon Express announced that it will continue to promote green packaging materials such as electronic face sheets, recycled fiber bags, recycled hoarding boxes, and small polypropylene hollow boxes to further strengthen the action of packaging slimming and packaging recycling.

　　Guan Aiguang said that to accelerate the green transformation of express packaging, we must continue to work hard to promote the green governance of express packaging, establish a legal standard system covering the entire chain, and take the initiative to coordinate governance with relevant upstream and downstream departments to form a joint management situation.

　　"On the one hand, it is necessary to promote the revision of the "Interim Regulations on Express Delivery" and other relevant regulations, and to increase the green governance of express packaging; Research and put forward suggestions for standard formulation and revision, and promote the introduction of relevant mandatory national standards." Guan Aiguang said that he will carry out research with relevant upstream and downstream departments, systematically sort out the problems existing in the whole chain governance, and study and propose feasible countermeasures.

Encourage more delivery companies to increase the recycling and reuse rate of express packaging by introducing incentive measures and other means.

　　Gillette

　　Economic Daily

Gillette