As the popularity of capsule toys, in which various ingenious products are put into capsules and sold, is increasing, vending machine manufacturers are strengthening strategies to expand their business, such as introducing new machines.
The new capsule toy vending machines that will be available in stores from November are characterized by their ability to accept both cash and smartphone payments.
By adopting a method of reading the QR code displayed on the vending machine with a smartphone, the manufacturing cost can be reduced because the vending machine does not need reading functions.
Furthermore, it is expected to be used by foreign tourists as it supports not only domestic but also overseas payment brands.
The manufacturer plans to introduce it in 100 stores nationwide by the next fiscal year.
Mr. Tatsushi Igarashi of Bandai's Vendor Division says, "We developed this product so that a wider range of people can purchase it without stress, whether it's cashless or cash. We are also looking to expand overseas."
On the other hand, there is also a movement to further strengthen sales to foreign tourists.
Takara Tomy Arts plans to install vending machines equipped with nine-language guide displays at railway stations and commercial facilities, in addition to existing airports.
Capsule toys are becoming more and more popular not only among children, but also among adults and foreigners.
Market size Record high of 45 billion yen last year
According to the Japan Toy Association, until the middle of the 2010s, the size of the capsule toy market remained almost flat at around 30 billion yen, partly due to the declining birthrate. 45 billion yen, a record high.
The expansion of the market has led to an increase in the number of adult fans, such as the appearance of various ingenious capsule contents that have become a hot topic on social media, and the fact that Japanese culture has become a hot topic among foreign tourists. Furthermore, due to the spread of the new coronavirus infection, it is believed that the background has been the introduction of a simple vending machine that can sell products unmanned.