The cold winter is approaching, the supply of natural gas in Europe is limited and the price is skyrocketing. More and more Europeans are looking for solutions from "Made in China". Chinese heating products such as autumn clothes and long pants, heaters and electric blankets are exported to Europe and become A winter "artifact" for European consumers.
Manufacturers in Zhejiang, Shandong, Guangdong and other places are also busy making orders.
Data from cross-border e-commerce platforms show that the sales of the popular "bare leg artifact" in my country since October in Europe have more than doubled month-on-month, and are favored by female consumers in the Netherlands, Germany, France and other countries.
In Zhuji, Zhejiang, many companies are working overtime to catch orders.
A thermal pantyhose company's sales in the first nine months of this year have reached more than 30 million yuan, more than last year. The largest increase in exports is in Europe.
Ningbo Customs data also shows that from January to August, the pantyhose exported from Ningbo to Europe reached 31.091 million yuan, a year-on-year increase of 100.3%.
And traditional hats, scarves, gloves, exports are still hot.
Taking Yiwu, Zhejiang as an example, from January to September this year, Yiwu exported 3.01 billion yuan of hat products, a year-on-year increase of 53.1%.
In a hat factory in Shangxi Industrial Park, more than 40 workers are working overtime recently to make a batch of knitted hats added by Finnish customers.
Soaring energy prices have European consumers looking for more energy-efficient heating tools.
An analysis report by the China Household Electrical Appliances Association shows that since 2022, my country's exports of home appliances such as air conditioners, electric heaters, and electric blankets to Europe have shown a growth trend, of which electric blankets lead other categories with a growth rate of 97%.
An electric blanket company in Dezhou, Shandong is busy making a batch of European orders.
The person in charge of the company said that since August this year, many foreign trade companies in the south have contacted themselves and urgently need electric blankets to be exported to the United Kingdom, France and other places. So far, 7 containers have been sent, totaling 28,000 sets of electric blankets.
In addition to electric blankets, heaters and heat pumps have also become new options for winter heating in many European homes.
Home appliance companies in Cixi, Zhejiang, Shunde, Guangdong and other places have ushered in a wave of orders one after another.
The reporter saw at a heater manufacturer in Cixi, Zhejiang that on four production lines, one heater is undergoing final assembly and packing.
According to Ningbo Cixi Customs data, from January to August this year, Cixi heaters exported 3.35 billion yuan, a year-on-year increase of 26.3%, of which 1.53 billion yuan was exported to the EU, a year-on-year increase of 55.2%.
Chinese foreign trade companies accelerate their overseas expansion
The popularity of China's "heating artifact" in Europe is not only related to the international situation, climate change and other factors, but also to the accumulation and preparation of enterprises and distributors. important position.
According to experts, my country's heating equipment has two advantages for EU exports, one is high quality and low price, and the price is more competitive; the other is fast production and shipping capacity, which is an incomparable advantage of other countries' products.
Taking electric blankets as an example, the average unit price of our products is US$12.
Many business leaders also introduced that the reason why so many buyers came here is mainly because of Chinese heating equipment, which has certain advantages in terms of performance, safety, and price.
Industry insiders said that although this wave of replenishment of heating products may only be a short-lived market for many Chinese manufacturers, it will still bring changes to the heater industry.
Many companies have already started a new round of product research and development, hoping to take this opportunity to further expand domestic and overseas markets.
At present, many domestic enterprises are actively improving the added value of products and transforming to mid-to-high-end.
Merchants in Yiwu International Trade City also said that products with higher technology content are more favored by the market.
For example, on the temperature control switch of this electric blanket, there are not only English, Italian, Spanish, French, German and other languages, but also a variety of additional function options.
Data from the General Administration of Customs shows that in the first three quarters, my country's exports to the EU were 2.81 trillion yuan, an increase of 18.2%.
China-EU trade, which has shown great potential and stability, will have more room for development in the future.
Market space and supporting capabilities have gradually become more and more obvious advantages in China's supply chain competition.
Chinese enterprises should steadily improve the level of technology research and development and product innovation, gradually realize branding, and force product quality upgrades by improving the standard system, whether it is export or domestic sales, and take the road of high-quality development.
Source: CCTV News Client