From pour-over coffee, burgers and hot dogs, to handicrafts, pet supplies, everything is here—

The rise of the "trunk market"

  Reporter Xu Peiyu

  Every evening, private cars open their trunks and put all kinds of small commodities on them, attracting people coming and going.

Since the beginning of autumn, "trunk markets" have sprung up in many places across the country.

  In Donghu Park, Shizhong District, Zaozhuang City, Shandong Province, some people turned the trunk into a burger shop, some dressed the trunk as a milk tea bar, and some sold their own handicrafts.

  At the Dabaoen Temple in Nanjing, Jiangsu Province, a parent-child-themed "trunk market" opened during the National Day.

Most of the stall owners here are a family of three, and children are encouraged to participate in the whole process of setting up the stall and experience a different holiday life.

  In the Wulin Night Market in Hangzhou City, Zhejiang Province, a pink car was transformed into a hand-made lemon tea shop, with various eye-catching slogans plastered on the body.

With its excellent drink taste and unique body dress, this trunk booth has become a check-in point for Internet celebrities.

  What does the "trunk market" sell?

  The reporter visited many "trunk markets" in Beijing and found that fast food drinks such as coffee, hamburgers, and small cakes appeared most frequently, followed by handicrafts, refrigerator magnets and other small commodities. Pet treats, clothes and other pet supplies also often appeared in the market. .

  "The organizer stipulates that there can be no open flames on the booth, so the food here is mainly fast food." A stall owner told reporters that the stalls also need to provide relevant documents such as food business licenses, "You can set it up if you want to set it up. of".

  In addition to providing documents, you also need to pay a certain booth fee to set up a stall in the "trunk market".

It is understood that the booth fees are different in different venues, some are paid on a daily basis, some are paid monthly, and the price ranges from 200 yuan/day to 500 yuan/day.

  Can "Trunk Market" make money?

  Taking a handmade coffee booth as an example, a cup of coffee priced at about 20 yuan can sell 60 cups a day when there are many people, and the income is 1,200 yuan.

"But it's unstable. When it's good, 60 cups a day, and when it's bad, it may not sell 10 cups a day. When the weather is bad, you can't even sell the stall." A Beijing stall owner told Reporter, in the case of strong instability, participating in the "trunk market" can only be used as one of the ways to increase additional income.

  Many young stall owners said that setting up stalls is more out of personal interest.

"Not every time you set up a stall, you can earn income, but every time you have a new harvest." "Every time you set up a stall, there will be enthusiastic passers-by chatting with you. It's a great feeling to meet new friends!" "I especially enjoy hearing from everyone. Compliment me on the coffee I made”…Participating in the “Trunk Market” brings social satisfaction to the stall owner.

  For those who like to go to the market, "Some things may be swiped online and will not be ordered, but when they see it in the market and the price is not expensive, they often have the urge to buy." Chen told reporters that he had bought several things at the "trunk market", including refrigerator magnets of 10 yuan/piece, pet treats of 35 yuan/bag, and various hand-brewed coffees of about 20 yuan/cup.

  The sense of atmosphere brought by the "trunk market" has ignited consumers' willingness to consume and added more fireworks to the city.

(People's Daily Overseas Edition)