China News Agency, Shaoxing, October 23rd, topic: Zhejiang "textile market" foreign trade hot heating "artifact" is popular in Europe

  Author Xiang Jing Zhou Jian

  With the approaching of winter in the northern hemisphere, heating equipment across China has ushered in a peak in exports.

Shaoxing, Zhejiang is the location of China Textile City, the largest professional fabric market in Asia. At the same time, it has cultivated textile industries such as socks, ties and umbrellas.

Recently, the city's electric blankets, blankets, leggings and other textile heating "artifacts" have become popular in Europe and other places.

  Circuit board production, heating chip processing, over-temperature protection testing... Walking into the production workshop of Zhejiang Lumeng Health Technology Co., Ltd. located in Yuecheng, Shaoxing, the machinery and equipment continued to operate, and the workers were busy producing electric heating products.

  The company specializes in the production of hundreds of flexible heating products such as electric blankets, heating scarves, and electric quilts. 99% of the products are sold to the United States, Europe and other countries and regions.

In previous years, the peak production season will end in September, but the company still has a lot of return orders from Europe.

  "Most of the customers in Europe add orders." Zhang Haoyang, chairman of the company, said in an interview that the company's annual order volume has maintained a growth of 20% to 30%, and its export sales to Europe this year are about 6.3 million US dollars.

  According to Zhang Haoyang, the so-called "flexible" refers to being bendable and foldable. For example, many electric heating products are integrated into textile fabrics.

As an item in direct contact with the human body, the safety control of heat-generating products is particularly important.

The reporter saw in the production workshop that the product has at least 8 safety tests during the production process.

  Shaoxing is a big textile city with unique advantages in textile resources.

Like Ningbo, Yiwu and other foreign trade cities in Zhejiang, orders for thermal insulation products related to textiles or pure textiles have also accelerated into Shaoxing enterprises.

  "This year's export volume has increased by 50% compared with last year." Shaoxing Qixi Import and Export Co., Ltd., located in Keqiao, Shaoxing, focuses on exporting 9 kinds of home textile products such as blankets, bathrobes, pullovers, and cushions, and 95% of the products are sold to large supermarket groups in northern Europe. , the company's general manager Hu Bin said bluntly in an interview, "Dozens of containers will be shipped in just two days."

  Hu Bin said that among all the export goods of the company this year, blankets have the largest sales volume, and more than 16 million blankets have been exported this year.

  The hot-selling overseas heating "artifact" also involves sub-sectors such as socks.

Shaoxing Zhuji Datang is the "Hometown of China's Socks Industry", known as "the sound of the Datang socks machine, the world has a pair of socks".

In Datang, brushed leggings, a "bare leg artifact" that sold well in China in previous years, unexpectedly sold well in Europe and the United States this year.

  "90% of our products are sold to Europe, mainly Germany." Zhuji Aishanglin Knitting Co., Ltd. specializes in the production of brushed leggings. Lou Xuesong, the company's head, said in an interview that since this year, brushed leggings have More than 3 million pieces have been exported, and the number of orders has increased significantly compared with previous years.

  "In the past, there were many products that exported thin velvet and no velvet. This year, the orders for plush velvet increased significantly. Many customers clearly requested to use thick velvet when designing products." Lou Xuesong said.

  Like brushed leggings, the number of traditional cotton socks exported from Datang to European and American markets has also increased significantly this year.

Take Zhuji Haina Knitting Technology Co., Ltd. as an example. From January to August this year, the company exported 113 million yuan by itself, a year-on-year increase of 59.9%, of which more than 70% of socks were exported to Germany.

  According to Shaoxing Customs, in the first eight months of this year, Shaoxing's exports of heating equipment such as electric blankets and electric heaters to the EU increased by 2.6 times year-on-year.

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