Sino-Singapore Jingwei, October 21 (Dong Wenbo) "There is no problem with factory stocking during the World Cup." An operator of a beer company introduced in an interview with Sino-Singapore Jingwei.

　　According to the schedule, at 19:00 local time on November 20 (0:00 on November 21, Beijing time), the opening match of the 2022 Qatar World Cup will officially start.

Entering the one-month countdown, in addition to the 32 teams in the finals, many A-share listed companies are also actively "preparing".

Sponsorship, endorsement, cooperation

　　Labels such as "Messi C Ronaldo's curtain call", "first held in winter in the northern hemisphere" and "first held in the Middle East" have made the Qatar World Cup a lot of attention.

As a popular event in the sports world, the World Cup is also a marketing event.

　　There are many Chinese brands among the sponsors this time, and Hisense is one of them.

In April 2021, Hisense announced that it had reached a cooperation with FIFA and officially became the official sponsor of the Qatar World Cup, which is also its second sponsorship after the 2018 World Cup in Russia.

　　Hisense Home Appliances stated on the interactive platform on October 14 that Hisense Group is the global sponsor of the 2022 Qatar World Cup.

　　In addition to official sponsors, there are also national team sponsors and star endorsements.

　　On September 29 this year, Yili reached a strategic cooperation with the German national football team. This is the fourth national football team signed after the national teams of Argentina, Portugal and Spain.

Not only that, Yili has successively announced that Cristiano Ronaldo, Beckham, Neymar and Benzema have become brand spokespersons.

Yili said that it will carry out various ways of marketing around the World Cup in the future.

　　Wanda Hotels & Resorts is the official partner of the Qatar World Cup hotel industry.

Wanda Films said on the interactive platform that the company is actively promoting related businesses. At present, its subordinate game company Mutual Love Interactive Game "Future Football" has reached a strategic cooperation with international football coach Jose Mourinho.

　　There are also many listed companies that have cooperation in various aspects with this World Cup.

　　Unilumin Technology stated that as the LED large screen supplier for the 2022 Qatar World Cup, it will provide LED light display products and solutions for the final venue Lusail Stadium.

Alto Electronics said that it has provided video products and solutions for the 2022 Qatar World Cup Asia Budget Competition (Top 40 Competition) in China. Several new LED TV studios built for Qatar TV have been put into use.

　　Yutong Bus said that in 2020, it will sign a supply and service contract for 1,002 vehicles for the 2022 Qatar World Cup through online means with Qatar National Transportation Company, with a total order value of nearly 1.8 billion yuan.

Songzhi Co., Ltd. stated that it will supply air-conditioning products for large and medium-sized passenger cars for this year's Qatar World Cup through domestic passenger car companies.

"Double Eleven" superposition

　　In the eyes of senior fans, the World Cup is incomplete without beer, and even the host Qatar has made concessions on alcohol control.

　　The vast majority of Chinese fans choose to watch the game in bars, restaurants or at home.

During the 2018 World Cup in Russia, JD.com and Meituan jointly released data showing that the number of orders for entertainment venues such as bars and KTVs rose by 14% on weekends, and the number of bar orders increased by 15%.

Beer orders on the Jingdong platform increased by 60% month-on-month; on the night of the World Cup opening game alone, Meituan’s takeaway beer sales exceeded 280,000 bottles.

　　Huajin Securities pointed out in the latest research report that the current prices of aluminum cans, PET and other packaging materials have declined, and the pressure on the cost side of beer companies has gradually

eased

. Industry revenue and profits will be well repaired.

　　It is worth mentioning that this year's "Double Eleven" pre-sale has officially opened on October 20.

Pinwo Foods said that the World Cup has a positive impact on beer. The World Cup coincides with the "Double Eleven" period, and the positive factors in the market may be beneficial to the beer category.

　　The 30-kilometer fresh beer operator of Lehui International told Sino-Singapore Jingwei that with the addition of the "Double Eleven" to the World Cup, "We estimate that the traditional off-season in previous years will be delayed for a certain period of time, and

the production in this season in previous years will not be full .

production, but full production was arranged when the output value demand was formulated this year.

”

　　The operator introduced, "The factories that were originally put into production include Ningbo factory and Shanghai factory. The new Changsha and Shenyang factories have been put into operation in September, and the annual output value has increased by about 20,000 tons.

There is no problem with factory stocking during the World Cup. "

The

company is preparing for the World Cup-related offline store terminal activities, and there will be certain arrangements online, which are still under discussion."

　　Lanzhou Huanghe also stated that the promotion plan has taken the factors of the Qatar World Cup into account, but due to the recent outbreak of the epidemic in the local market, the company will mainly focus on offline drinking scenarios and select appropriate times and regions to carry out World Cup-themed promotional activities.

Peripheral products

　　Yiwu knows what happened in the world, and Yiwu is also present.

　　In fact, as early as April and May, Yiwu has already entered the "World Cup" time. The trophies, cheer sticks, footballs and other peripheral products produced by local stationery manufacturers have been sent to Qatar, Indonesia, Germany and other countries.

　　Small Commodity City recently stated on the interactive platform that

recently, Yiwu market operators have seen explosive growth in orders for World Cup-related commodities, including jerseys, speakers, whistle, etc.

The company provides online transactions, warehousing logistics, and contract performance services for them.

At present, Yiwu has opened the "Qatar World Cup" logistics line, and it only takes 20 days for the goods to be delivered to Qatar.

　　According to Yiwu Customs statistics, in the first eight months of this year, Yiwu exported 3.82 billion yuan of sporting goods and 9.66 billion yuan of toys.

Exports from some regions with high World Cup popularity increased significantly. Exports to Brazil were 7.58 billion yuan, an increase of 56.7%; exports to Argentina were 1.39 billion yuan, an increase of 67.2%; exports to Spain were 4.29 billion yuan, an increase of 95.8%.

　　In addition, Chuangyuan Co., Ltd., located in Ningbo, Zhejiang, also stated that the company's subsidiary Heyuan Textiles and World Cup-related products include: flags, scarves, fan hats, drawstring bags, etc.

　　There are also listed companies' peripheral products that are relatively "high-tech".

　　According to Starlight Entertainment, in September 2021, the Spanish Club, a subsidiary of the company,

launched the NFT product Parrot Coin based on blockchain technology in

cooperation with official sponsors . Thousands.

In May of this year, the Espanyol Club released two batches of NFTs with a total of 700 parrot images through Fayre, a global NFT community for brands and fans.

(The opinions in this article are for reference only and do not constitute investment advice. Investment is risky, and you need to be cautious when entering the market.)