Investigating the property market during the "November" Golden Week

　　Our reporter Zhao Binbin Li Wanchenxi Liu Huan Wu Jixia

　　As the beginning of the "Silver Ten", the property market performance during the "October" Golden Week has always attracted much attention.

During the National Day, reporters from "Securities Daily" visited Jinan, Wuhan, Lanzhou and other places and found that the transaction in the property market showed a divergent trend: the number of visitors in the new housing market increased significantly but the transaction was still sluggish, and the transaction of second-hand housing was picking up.

　　On the one hand, the transaction in the new housing market is relatively sluggish.

According to the monitoring data released by the China Index Research Institute, from October 1st to 7th, the transaction area of ​​newly built commercial housing in 20 key monitoring cities across the country was 669,300 square meters, down 37.7% from the average daily transaction area in the same period last year.

　　On the other hand, the second-hand housing market showed obvious signs of recovery.

According to data released by the Shell Research Institute, during the "November" holiday this year, the average daily number of second-hand housing transactions in the 50 cities monitored by Shell increased by about 54% year-on-year.

Among the 50 key cities monitored, 90% of the cities saw a year-on-year increase in second-hand housing transactions. Among them, Dongguan, Chengdu, Xiamen, Foshan, Suzhou and other cities had more than double the number of second-hand housing transactions in the same period last year.

　　Regarding the recovery of second-hand housing, an industry insider told reporters that Jinan and other cities had previously introduced transaction models such as "transfer with mortgage" for second-hand housing. Individual tax" policy, which is conducive to reducing the transaction cost of second-hand housing and activating market demand.

　　In the new home market, the transaction volume of new homes in different cities also diverged.

According to the monitoring data of the China Index Research Institute, among the 20 key monitored cities, except for 6 cities including Jinan and Shenyang, which achieved a year-on-year increase in transaction area, the remaining 14 cities all fell to varying degrees.

　　During the "November" period, the reporter actually explored the Jinan real estate market and found that the visits and transaction volume of many local large-scale real estate customers increased significantly.

Among them, the number of customer visits in 7 days for several real estate projects such as Snow Mountain Vanke City and Yinfeng Jiuxi City exceeded 1,000.

According to the introduction of the real estate consultant of Xueshan Vanke City to the "Securities Daily" reporter, during the "11th" golden week, the actual transaction volume of the real estate exceeded 200 units.

　　According to statistics from Jinan Housing and Real Estate Information Network, the number of online signatures in Jinan during the National Day holiday this year increased by about 50% compared with the same period last year.

"During the '11' golden week, the Jinan property market continued the heat after the adjustment of the purchase restriction policy on September 16." Li Gang, executive vice president of Jinan Real Estate Association, told the "Securities Daily" reporter that in addition to the effective policy, major With the help of policy dividends, real estate companies have increased their promotion efforts, and the Jinan property market has also shown a "recovery" momentum.

　　In contrast, new home sales in Lanzhou, Ningbo, Wuhan and other places seem relatively deserted.

For example, in Lanzhou, although some housing companies lowered the price of some special rooms by 1,000 yuan to 2,000 yuan per square meter, and some even launched activities such as sending home appliances, the sales situation was still sluggish.

In Ningbo, although many real estates launched discounts and promotions, only 339 units were sold during the National Day, down 55.5% from the same period last year and down 80.9% from 2020.

The data released by Wuhan Housing Management Bureau shows that during the National Day in 2022, there were more than 100 new commercial housing online signed sets on October 1, and from October 2 to 7, the number of online signed sets in a single day was less than 50.

　　Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, said in an interview with a reporter from "Securities Daily" that on the one hand, the current real estate market is still under great pressure. Due to the introduction of a series of continuous policies in the city, the property market during the Golden Week has been driven.

In addition, with the implementation of a number of policies by relevant state departments at the end of September, it is also expected to continue to push up market transaction demand, which is worthy of recognition and continued attention.

　　Chen Wenjing, market research director of the Index Division of the China Index Research Institute, believes that the continuous optimization of policies will help restore market confidence to a certain extent.

In the short term, home buyers are still in a wait-and-see mood, and it will take time for the early-stage policies to take effect. If the policies continue to exert force and local supporting policies continue to be followed up and implemented, home buyers’ home buying sentiment is expected to continue to recover, and the new home market may gradually stabilize in the fourth quarter.

(Securities Daily)