[Explanation] Recently, a group of students came to the snail powder industrial park in Liuzhou City, Guangxi to carry out a "snail powder research trip". They walked in the cultural exhibition hall opened by the snail powder factory to learn about the past and present development of snail powder, visit the snail powder Powder production line.
[Explanation] Snail noodles originated in the 1970s and 1980s, with unique flavors such as "sour, spicy, fresh, cool, and hot". In the first 30 years of its development, snail noodles were only used as local specialties. In Liuzhou street stalls or night markets.
In recent years, with the improvement of food production and packaging technologies such as rice noodle production, physical sterilization, and vacuum packaging, bagged snail noodles have become popular in domestic and overseas markets.
From street food to selling well all over the world, Liuzhou snail noodles have gradually developed into a big industry with a value of 10 billion yuan.
[Explanation] In 2010, Liuzhou City implemented the "going out" project of snail noodles, encouraging businesses to open stores in big cities such as Beijing, Shanghai and Guangzhou. Since then, Liuzhou snail noodles have begun to appear on the dining tables of diners in major cities.
However, due to the high rent and labor costs in big cities, as well as the limited number of people radiating from stores, the pace of Liuzhou snail noodles "going out" has stagnated.
[Explanation] The real turnaround came in 2014. Liuzhou City proposed to use the concept of industrialization to create bagged instant snail noodles to achieve large-scale production of specialty snacks.
Since then, Liuzhou has introduced supporting measures to promote the development of the snail powder industry, built a snail powder industrial park, and promoted the development of a modern industrial cluster of snail powder.
Guangxi Luobawang Food Technology Co., Ltd. was one of the first companies to obtain the "Pre-packaged Snail Noodle Production License" at that time. Every day, 400,000 to 600,000 bags of snail powder were rolled off the production workshop of the company and entered the market.
[Concurrent] Yao Hanlin, Chairman of Guangxi Luobawang Food Technology Co., Ltd.
From a small workshop to a standardized large-scale production, at present, there are more than 120 to 130 manufacturers, and the industrialized thinking concept to create Liuzhou snail noodles can reach such a large scale today.
[Explanation] As an important industrial city in the southwest, Liuzhou City has developed and expanded the snail powder industry with industrialized thinking. By formulating a standard system for the whole industry chain of snail powder, establishing a quality inspection center, and applying for geographical indication products, it "escorts" the development of the snail powder industry.
At the same time, vigorously promote the construction of freshwater snail breeding bases and planting bases for snail powder raw materials such as beans and bamboo shoots, adopt the method of "company (cooperative) + farmers + bases" and ecological planting and breeding methods to produce snail powder raw materials on a large scale, and promote snail powder one or two Integrated development of the three industries.
[Explanation] In recent years, with the rise of Internet e-commerce and short videos, Liuzhou has transformed from "industrial thinking" to "Internet thinking". The live broadcast continues to expand the sales scale, and snail noodles as a local snack gradually entered the public eye and became an "Internet celebrity" snack.
[Explanation] Walking into a local live broadcast room of bagged snail noodles in Liuzhou City, Guangxi, several anchors are selling bagged snail noodles through the Internet live broadcast platform. In just a few minutes, the number of orders placed in the live broadcast room has reached dozens of orders.
[Same period] Arale, head of live broadcast business of Guangxi Fensheng Supply Chain Management Co., Ltd.
We made bagged snail noodles earlier, but it is relatively late to sell snail noodles on the (live) platform, but (currently) the effect is still very good. Since opening this platform to today, our daily sales volume is about Between 20,000 and 30,000 (yuan), this amount should double after winter.
[Explanation] As Liuzhou snail powder has become an "Internet celebrity" food, Liuzhou has deeply explored the cultural connotation of snail powder.
In 2021, "Liuzhou snail noodle making skills" will be included in the national intangible cultural heritage list; Liuzhou will build a "snail noodle tour" industrial tourism route, snail noodle town, snail street and other tourism projects to further enhance the popularity of Liuzhou snail noodle .
With the help of the Internet, Liuzhou snail powder, the "golden business card", has also spread overseas.
[Explanation] According to the statistics of Liuzhou Customs in Guangxi, from January to June this year, 134 batches of pre-packaged Liuzhou snail powder were exported, an increase of 109% year-on-year; the value of the goods was 33.37 million yuan, an increase of 179.9% year-on-year.
In the next step, Liuzhou City proposes to strive to achieve a sales revenue of 90 billion yuan for the entire industry chain of Liuzhou snail powder by the end of 2025, and a total export value of more than 100 million yuan.
Liu Juncong Wei Guozheng reported from Liuzhou, Guangxi
Responsible editor: [Luo Pan]