China News Service, Liuzhou, October 8th: A bowl of rice noodles to leverage the "Internet celebrity" road of local snacks in Guangxi, a 10-billion industry
Author Li Jiaoyang
"Hello everyone, I'm here to eat my favorite food again - snail noodles." Oluwabunmi Henry, an international student from Nigeria who came to Liuzhou, Guangxi, said in a short video he posted.
Because of a bowl of snail noodles, Liuzhou, Guangxi has become a "Internet celebrity check-in place" that attracts many tourists every holiday.
Busy bag snail powder production workshop.
Regent Wei Guozheng
In the production workshop of bagged snail powder, the production line is running fast; on the aisle outside the glass wall, members of the research tour group are visiting with great interest.
The snail powder town, which is planted with raw materials such as beans and bamboo shoots, has an idyllic scenery and has become a stop on many snail powder tourist routes.
In the streets and alleys of Liuzhou, there are long queues in front of several snail noodle shops, and a queue gathers tourists from all over the world.
In the integrated development of the primary, secondary and tertiary industries, millet fans have leveraged tens of billions of industries.
According to the data provided by the Liuzhou Municipal Bureau of Commerce, Guangxi, in 2021, the sales revenue of the entire Liuzhou snail powder industry chain will reach 50.16 billion yuan (RMB, the same below), of which the sales revenue of Liuzhou snail powder in bags will reach 15.197 billion yuan.
When the industrialized thinking met the east wind of the Internet, after the first bag of instant snail noodles came out, the local specialty snack snail noodles embarked on the road of "Internet celebrity".
Today, the "net red" snack snail noodles with a "worth" of tens of billions was born in a roadside stall in Liuzhou.
In the 1970s and 1980s, stall owners added snails to the rice noodle soup, and delivered the steaming snail noodles to diners.
The snail powder with the characteristics of "spicy, refreshing, fresh, sour and hot" quickly "red" all over Liuzhou, but did not "out of the circle".
At that time, Liuzhou was still a city famous for its industry.
An anchor is promoting snail noodles at a fast and rhythmic pace.
Regent Wei Guozheng
With the improvement of food production and packaging technologies such as rice noodle production, physical sterilization, and vacuum packaging, Liuzhou City issued the first "Pre-packaged Snail Noodle Production License" in 2014. Lay the foundation for Liuzhou snail powder's "Internet celebrity" road.
Liuzhou has built the snail powder industry with industrialized thinking. By establishing a standard system for the whole industry chain of snail powder, applying for the national geographical indication product of "Liuzhou snail powder", establishing a snail powder testing center, building a snail powder industrial park and raw material base, etc. Powder industrialization, standardization, branding, and large-scale development.
The street snacks in the past can carry the unique flavor of Liuzhou, "flavor" at home and abroad.
In June 2021, the production skills of snail noodles were included in the list of China's intangible cultural heritage, and snail noodles became one of the business cards of Chinese cuisine.
"In the live broadcast room, we often see audiences from Southeast Asian countries calling for the arrival of snail noodles in the comment area." Arale, director of live broadcast business of Guangxi Fensheng Supply Chain Management Co., Ltd., said that the Internet has made Liuzhou snail noodles famous. , the anchors will emphasize "delivered from Liuzhou" when introducing bagged snail noodles, because "made in Liuzhou" means the quality assurance of snail noodles.
"Chinese flavor" not only comforts the "homesickness" of overseas Chinese and overseas Chinese, but also satisfies the "curiosity" of foreign diners.
A worker is sealing a bag of snail powder.
Regent Wei Guozheng
Focusing on overseas markets, Liuzhou snail noodle enterprises accelerated their layout, added bags of snail noodle with English labels, and adjusted the taste according to the eating habits of overseas diners.
"How to use other ingredients to replace the ingredients that are prohibited from being imported from overseas countries and regions on the premise of ensuring the flavor of snail noodles has been a problem faced by the R&D team." Yao Hanlin, chairman of Guangxi Luobawang Food Technology Co., Ltd., said that the technology After the difficulties, the bagged snail noodles are now exported overseas in large quantities.
At present, Liuzhou snail powder has been "circled" in 28 countries and regions.
According to data provided by Liuzhou Customs in Guangxi, from January to June this year, 134 batches of pre-packaged Liuzhou snail powder were exported, an increase of 109% year-on-year; the value of the goods was 33.37 million yuan, an increase of 179.9% year-on-year.
In March, Guangxi set a new target - the total export volume of Liuzhou snail powder will reach more than 100 million yuan in 2025.
To this end, relevant departments in Guangxi will provide guidance for Liuzhou snail powder production enterprises to set up a professional foreign trade team, support enterprises to participate in exhibitions such as China Import and Export Fair, China-ASEAN Expo, etc., improve their export capabilities, and expand overseas sales channels.
Millet powder "long" out of a big industry.
From the production workshop to the fields, from the live broadcast room to the tourist attractions, the whole industry chain of snail powder has driven more than 300,000 people to be employed.
From the streets and alleys of Liuzhou City to the "fragrance" in the United Arab Emirates, the "out of the circle" of snail noodles has driven more and more local specialty snacks in China to be involved in the "wave of standardization", and global diners will have the opportunity to enjoy more authentic "Chinese taste".
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