One week after the national standard of electronic cigarettes landed, the reporter visited and found that——

  Many counters stop selling fruit-flavored electronic cigarettes

  News from this newspaper (Reporter Yuan Lu) "According to the requirements of the new national standard, there are no fruit-flavored electronic cigarettes in the store, and they will not be sold in the future." Yesterday, the staff of RELX electronic cigarette counter in Chongwenmen Guorui City said decisively.

From October 1st, the mandatory national standard "E-Cigarette" was officially implemented, and the sale of flavored e-cigarettes other than tobacco flavors was completely banned.

The reporter visited a number of brand counters and collection stores and found that one week after the national standard came into effect, fruit-flavored electronic cigarettes have been completely removed from the shelves.

  Juicy grapes, tropical mangoes, cantaloupe, iced watermelon... In the e-cigarette market, fruit-flavored e-cigarettes were the absolute mainstream, especially favored by minors.

The Tobacco Epidemic Monitoring Results of Chinese Middle School Students and College Students in 2021 released by the Tobacco Control Office of the China Center for Disease Control and Prevention in May this year showed that in 2021, 86.6% of middle school students have heard of e-cigarettes, and 16.1% of them have used e-cigarettes. The proportion of using e-cigarettes is now 3.6%, an increase of 9.2, 3.5 and 0.8 percentage points respectively compared with 2019.

Among middle school students who use electronic cigarettes, the most commonly used flavor is fruit flavor, accounting for 63.8%.

  The mandatory national standard of "Electronic Cigarette", from the perspective of strengthening the protection of minors, has made detailed provisions on the taste of electronic cigarettes, the safety of use and the protection of minors.

The new national standard clarifies that individuals, legal persons or other organizations that have not obtained a tobacco monopoly license shall not carry out e-cigarette-related production and operation business, and the licensed entity shall not carry out production and operation business beyond the scope of the license.

All fruit-flavored electronic cigarettes will be removed from the shelves, and the national unified electronic cigarette transaction management platform will only provide national standard tobacco-flavored electronic cigarettes and smoking sets with child locks.

  "We still have more than 600 boxes of fruit flavors that have not been sold out at the end of September, but the company requires that all remaining fruit flavors be returned to the warehouse for destruction." The staff at the RELX e-cigarette counter in Guorui City told reporters that there are currently only 2 types of e-cigarettes for sale at the counter. , are tobacco-flavored.

  "There are no fruit-flavored electronic cigarettes for sale. These brands only have tobacco flavors." The salesperson of an electronic cigarette shop in Hongqiao Market, Dongcheng District pointed to the snow plus, magic flute, YOOZ and many other items placed on the glass counter. The e-liquid of the electronic cigarette brand is a refill said.

The reporter noticed that compared with the previous colorful and dazzling fruit-flavored e-cigarette juice packaging, the electronic cigarette liquid packaging required by the new national standard is more streamlined and simple in naming. There are only two or three tobacco flavors available under a single brand. choose.

"These boxes only have different names, but the actual taste is not much different, that is, tobacco flavor." The salesperson explained.

  In addition to the complete "breaking of sweetness" of e-cigarettes, according to a notice issued by the State Tobacco Monopoly Administration on September 29, from October 1, e-cigarette market players engaged in the production and operation of e-cigarettes should obtain a tobacco monopoly license.

During the offline visit, the reporter found that the staff of many electronic cigarette counters of RELX and SNOWPLUS said that the company had helped them to apply for relevant licenses.

At the same time, when reporters search for e-cigarettes on e-commerce platforms such as Taobao and, the page will jump directly to the prompt interface to inform that "any citizen, legal person or other organization shall not sell tobacco monopoly products through the information network" or directly display "no product found" , searching for multiple e-cigarette brand names and keywords such as "electronic atomizer" will show no related product search results.