On the occasion of October, it is the Double Ninth Festival again, and the annual brewing event inherits thousands of years of craftsmanship.

On the day of the Double Ninth Festival on October 4, the 2022 Langjiu Chongyang Xiasha Ceremony was held in Langjiu Wujiagou Tianyuan Square. Langjiu’s special guests gathered on the banks of the Chishui River to witness the Langjiu Chongyang Xiasha event and Langjiu’s history. The milestone of maximum production capacity.

  On March 28 this year, the "Internal Control Guidelines for Langjiu Sauce Fragrance Products Enterprises" (hereinafter referred to as "Internal Control Guidelines") was released, and announced that starting from this year, the production capacity, reserves and sales plans for the following year will be announced to the society every year.

On this Chongyang Xiasha Ceremony, Langjiu Group Wang Junlin fulfilled his promise to consumers and announced on the spot that the output of soy sauce this year was 45,000 tons, and the reserves reached 180,000 tons.

At the same time, in response to the sales plan for next year, Wang Junlin announced that the offline sales of Lang brand Langjiu will be resumed next year, with a total investment of 3,000 tons.

Wang Junlin, chairman of Langjiu Group, announced the production capacity, reserves and sales plans for the following year in 2022

The five ecological brewing areas have been fully completed and put into production, and the brewing capacity of Langjiu has reached the highest level in history.

  The brewing process of high-quality Maoxiang Langjiu is time-consuming and labor-intensive. Only the production capacity and energy storage several times the sales volume can guarantee the high-quality standard of Langjiu.

For this reason, Langjiu has always insisted on expanding production and storage in the process of development.

  After more than 20 years of hard production expansion and wine storage, this year's Double Ninth Festival, Langjiu Erlangtan, Huangjinba, Lianghekou, Wujiagou, and Panlongwan, the five core ecological winemaking areas, officially ushered in full production.

So far, Centennial Langjiu has achieved a historic scale leap of 60,000 tons of production capacity.

This means that today next year, all 60,000 tons of new wine will be put into storage.

  60,000 tons of soy sauce wine is not a simple production, but a full range of good wines are made with the ultimate quality as the standard.

Relying on the operation of the five ecological brewing areas, it can be said that Langjiu has achieved a key victory in the journey of becoming stronger, longer and bigger.

The five major ecological brewing areas of Langjiu were fully put into operation, and Langjiu ushered in the highest production capacity of 60,000 tons in history

Adhere to long-termism and strictly control sales, Langjiu will store 300,000 tons of wine in 2026

  In addition to the continuous expansion of production, Langjiu also strictly implements the "Internal Control Guidelines" and adheres to a long-term approach to strictly control sales to ensure the high quality of each bottle of wine.

  According to Wang Junlin, according to the principle of “one slow and two fast” production capacity, energy storage and sales matching of Langjiu, the wine storage will reach 300,000 tons in 2026.

Before the storage of wine reaches 300,000 tons in 2026, the total annual sales of Maoxiang Langjiu will be controlled at one-tenth of the total storage volume of the previous year.

That is to say, 180,000 tons will be stored this year, and the sales volume will not exceed 18,000 tons next year, so as to ensure the authenticity of Langjiu’s age and ensure that Langjiu is one of the best quality products at the same price in the market.

  With the arrival of the quality era of the liquor industry, the scale era of the liquor industry is also coming.

"Only the scale of production capacity and energy storage can ensure quality, and only quality can move towards the future together with consumers." The 300,000 tons of base wine of different years are strictly stored in the four stages of growing, growing, raising and storing in Langjiu Manor. Aging is bound to become the ballast stone for the future high-quality development of Langjiu.

  Standing on the cornerstone of the annual production capacity of 60,000 tons of sauce wine, backed by a strong energy storage of 300,000 tons, and moving towards the goal of 500,000 tons of wine storage in the future, Langjiu continues to raise the quality standard in the sauce wine category.

Relying on the unique Langjiu Manor on the left bank of Chishui River, the century-old Langjiu faces key development opportunities and ushered in the best development era.

Jiujiu Chongyang·Tiandi Renhe 2022 Langjiu Chongyang Xiasha Ceremony

Lang brand Langjiu will resume offline channel sales next year, with a total release of 3,000 tons

  In response to next year's sales plan, Wang Junlin said that next year will continue to increase market layout, increase market brand building, strengthen both group buying and channels, and strengthen consumer cultivation, but will not increase the amount of Hongyunlang, Qinghualang and Honghualang. It will be the same as 2022, and priority will be given to guaranteeing good merchants and excellent merchants, so that Langjiu dealers will obtain reasonable profits.

  At the same time, Wang Junlin announced that in 2023, Langjiu, the classic product of Langjiu, will be fully returned, and offline channel sales will be resumed, with an estimated total volume of 3,000 tons.

  It is reported that Lang Brand Langjiu, as the classic memory of many consumers, is the symbolic product of Langjiu and is also affectionately called "Purang" by consumers. It has been sold in the national market for more than 30 years and is a classic product with a huge consumer base.