<Anchor> It



's friendly economy time.

Reporter Han Ji-yeon is here.

Naver's stock price has been dropping a lot lately.



<Reporter> Since the 27th of



last month, the stock price has fallen by nearly 20% as it has fallen for five consecutive trading days since the 27th of last month.



A period of rising interest rates is a bad news for growth stocks such as IT companies. When interest rates rise, financing costs increase, which leads to a contraction in investor sentiment in growth stocks.



Here, the day (4th), Naver announced that it would acquire a US company called Poshmark and poured oil, but the stock price fell sharply for two days in a row.



It closed at 164,000 won, down 8.79% yesterday and 7.08% yesterday.



It is the lowest level since April 1, 2020, and it is also halved compared to the beginning of this year.



<Anchor>



It seems that the acquisition of a company called Poshmark stands out. What kind of company did it have such a bad influence?



<Reporter>



You can think of it as the American carrot market specialized in fashion.



Regarding products, you can see posts from influencers and sellers just like Instagram.

You can also find regional posts like the carrot market.



Since its establishment in 2011, the number of users has grown to 80 million.

We average 18.4 million monthly active users alone.



Second-hand trading is what Naver has chosen as the future food, and it can be seen that it has expanded to North America this time after Korean, Japanese, and European companies.



The price of the Poshmark acquisition is $1.6 billion, or more than 2.3 trillion won in Korean money, and it is the largest M&A in Naver history.



However, it was evaluated that it was acquired at a rather expensive price, which had an impact on the stock price.



Securities companies lowered their target price of Naver one by one, dropping as much as 170,000 won.



<Anchor>



Is there a big difference in performance between LED bulbs?



<Reporter>



LED bulbs are known as eco-friendly products because they save energy and reduce carbon emissions because they are more efficient than general lighting.



As a result of testing 12 products with high consumer preference by the Korea Consumer Agency, there was a difference of up to 1.6 times between the products in terms of the speed of light, that is, brightness alone.



The brightest lighting was found to be the Homeplus signature product.



There was also a difference of up to 1.6 times between products in terms of luminous efficiency, meaning the brightness of light per power consumption.



In addition, there is an evaluation item called 'flicker', which indicates flickering of light. Exposure to severe light with flicker can increase eye fatigue and cause headaches.



Most of the lifespan performance was excellent, but only Lumian products that received KS certification were found to be unsuitable for the standard.



<Anchor>



There is a difference of up to 1.6 times in terms of light efficiency.

You explained this, but by changing to a product with high light efficiency, you can save a lot of electricity and protect the environment?



<Reporter>



Yes.

Consumers tested and found that replacing the least luminous and high-efficiency bulbs can save up to 39% energy.



The product with the highest light efficiency was 131lm/w.

The low one dropped to 80lm/w.



Assuming 2 hours of use per day, if you replace these two bulbs, the annual power consumption per bulb will be reduced by 5kWh.

Annual carbon emissions are reduced by 2.1 kg.



Even if 22 million households across the country change only one light under this condition, it is calculated that the annual energy consumption will be reduced by 110 GWh, saving 17.6 billion won in energy costs per year.



110GWh is equivalent to 26,000 households with four people for one year.

In addition, carbon emissions were reduced by 47 kt per year.