China News Service, Shanghai, October 5th: Multinational enterprises look forward to opening the door to opportunities in China with the help of the China International Import Expo

  China News Service reporter Li Jiajia

  As the 30-day countdown to the 5th China International Import Expo, Siemens Healthineers received news that the rapidly growing Asia-Pacific region was divided into two parts, namely China region and Asia-Pacific region excluding China.

Tao Lin, President of Siemens Healthineers Asia Pacific, said, "The status of China will be enhanced again after this split."

  Participating in the CIIE for five consecutive years highlights the importance Siemens Healthcare attaches to the Chinese market.

Previously, from exhibits to commodities, from scale to ecology, Siemens Healthineers continued to carry on the spillover effect of the CIIE. For example, its 7T magnetic resonance MAGNETOM Terra was officially admitted by the State Food and Drug Administration in June this year, becoming the first available machine in China. Ultra-high-field magnetic resonance imaging for clinical diagnosis, for example, Siemens Healthineers Atellica emergency and critical care solution, which was unveiled at the 4th China International Import Expo, has received multiple orders, of which more than 40% have been installed and put into use in hospitals around the world.

  This year, Siemens Healthineers will participate in the CIIE for the fifth time, and a number of new products will be unveiled on this stage, including the Asian debut of the world's first photon counting CT NAEOTOM Alpha, and the first mobile emergency and critical care intervention therapy. The world premiere of the unit "Expedition".

The former uses innovative semiconductor detector materials, subverts the imaging principle of CT, and breaks through the speed limit, visual limit, and energy limit; It is difficult to accurately quantify the transformation of benign and malignant assessment”.

The latter is the industry's first vehicle-mounted mobile interventional operating room. This car is equipped with a small robotic angiography system Artis one with comprehensive performance, which is currently the smallest similar product on the market that requires an installation area.

  Zeiss, a pioneer in the field of optical science, is also actively preparing for participation in the fifth CIIE. Although no further details have been disclosed, Maximilian Foerst, President and Managing Director of Zeiss Greater China, said that in addition to the exhibition In addition to individual new products, Zeiss is more important to use the platform of the CIIE to reveal its future development strategy in China.

He predicted: "We will announce some major initiatives at the CIIE, release some formal announcements of cooperation and acquisitions, some are in progress, we have seen the basic blueprint, this is no longer just a vision, but is being Become a reality. So everyone can see our firm confidence and strong sense of mission in the Chinese market, and how we will achieve this goal.”

  Abbott, which has participated in the exhibition for the third consecutive year, has successively displayed dozens of cutting-edge life technology and innovative products that were first shown in Asia and China through the CIIE. Thanks to the platform effect and spillover effect of the CIIE, many of them are world The leading MitraClip transcatheter mitral valve clip for minimally invasive treatment of mitral valve regurgitation; for rapid detection, the ID Now constant temperature nucleic acid amplification detector using revolutionary molecular amplification technology has been successfully applied in China .

Chen Ying, global vice president of Abbott Core Diagnostics and general manager of China, said: "Since the first time it participated in the CIIE, Abbott's smart life technology products have come out of the 'four-leaf clover' one after another, helping people in need. These heart-warming people We deeply feel that the CIIE is not only a platform for displaying achievements, but also a window for interactive communication. Once again, we will combine our deep insights into China's medical and health industry in recent years to demonstrate the needs of the Chinese market. Diversified medical solutions. At this CIIE, we also look forward to helping achieve the goal of a healthy China through more opportunities to interact with partners from all walks of life.”

  As the first time Helion appeared at the CIIE as an independent company, it was previously the consumer health business department of the well-known pharmaceutical company GlaxoSmithKline. Therefore, it is not only the "new face" of the CIIE, but also participated in the CIIE for three consecutive years. "old friend".

At the CIIE, Helion will bring a variety of products for the first time in China, including the first patch product "Voltaren Elastic Diclofenac Sodium Patch", which will be launched in China. There are "Rainbow Nutrition Self-Assessment", Calqi's "Five-Dimensional Mobility Magic Mirror Test", and Voltaren's "Intelligent Posture Test", etc., to guide and enhance consumers' health awareness through interesting and interactive experience methods.

"This year marks the fifth anniversary of the CIIE. As a frequent visitor to the CIIE, we have truly experienced the far-reaching 'spillover effect' of the CIIE. Thanks to the annual CIIE, it provides multinational companies in China with the It is a unique stage where we introduce many products and tools for self-health management to Chinese consumers," said Gu Haiying, general manager of Helion China and Hong Kong.

  In the consumer sector, the CIIE is also seen as an excellent bridge to the booming Chinese market.

The LEGO Group can be said to be well versed in the essence of Chinese culture. In the past four CIIEs, the LEGO Group has released toy products that reflect elements of traditional Chinese culture, such as the LEGO Chinese traditional festival set and the LEGO Monkey King series and other new products, all of which have stimulated Chinese consumption. the emotional resonance of the person.

In the 30 days until this year's CIIE, the LEGO Group announced that it will build a fun and creative "Lego Playground" at the exhibition, which will be located in the 396-square-meter exhibition hall of the LEGO Group in Hall 5.1 of the CIIE. Inside, an immersive play experience will be presented in an open space, and a large-scale 3D Lego model specially customized for the Expo will also be unveiled.

  As an "old friend" who has participated in the exhibition for five consecutive years, Fonterra Group, the world's leading dairy processing and exporting company, has expanded its exhibition area by about five times this year compared with the first exhibition.

"In the past four years, Fonterra China has benefited from the huge spillover effect brought by the China International Import Expo, and has achieved rapid development in China, and its contribution and status to the global market has been increasing," said Zhou Dehan, CEO of Fonterra Greater China. "As a senior 'old friend' of the CIIE, Fonterra will seize this 'golden key' to share China's development opportunities with the world, and look forward to taking advantage of this year's CIIE to explore more and more partners through a series of positive interactions. The opportunities for cooperation between new and old friends will open the door to opportunities at this CIIE.”

  This year, UNIQLO will build the "Tomorrow Series" booth for the third consecutive year - "LifePark Tomorrowland", which is expected to become the "Internet celebrity" check-in point at the exhibition again.

The booth integrates the oriental philosophy of "the sky is round and the place", and for the first time, it presents the beautiful future lifestyle of LifeWear art and science to global consumers with an immersive park-like exhibition space.

In order to continue to expand the spillover effect of the Expo, a series of fabric innovations and fashion, quality and sustainable products created by Uniqlo's continuous evolution of technology will be unveiled, including the giant HEATTECH magic thermal underwear woven by quadruple fibers. One piece sold; light, warm, portable, waterproof and anti-static "light warm and flying" high-grade light down, this year's world's first light down fashion will be fully upgraded; colorful fashion polar fleece, launched for the first time this year 100% recycled fabric products, and will innovatively demonstrate the entire cycle of "plastic into clothing".

In addition, Uniqlo will also make the first show of the world's top designer cooperation series to promote the "starter economy".

  ZARA, which is also exhibiting for the third consecutive year, will showcase advanced technology, digitalization, and sustainable innovation through its 544-square-meter booth.

Entering the Chinese market for 18 years, ZARA and its parent company, Inditex, have made great progress. Eva Serrano, President of Inditex Greater China, said, "We are very pleased to participate in the third consecutive year. Expo. The 5th CIIE is an excellent space for us to have in-depth exchanges with all exhibitors and visitors. At the CIIE, ZARA will share our passion for fashion with you and continue to provide Chinese consumers with High-quality products and experiences contribute to China's economic, social and environmental development." (End)