News from this newspaper (Reporter Chen Xuening) Bingdundun has stopped offline sales, and the memory of the Winter Olympics will last forever.
According to the franchise agreement, September 30 is the last day for the offline retail stores of licensed products for the Beijing 2022 Winter Olympics and Winter Paralympics to open. From this month onwards, offline sales of Winter Olympics licensed products such as Bing Dun Dun will no longer be available.
The "Olympic Official Flagship Store" on the Tmall platform will continue to be sold until December 31 this year, and citizens can still buy online before New Year's Day next year.
During the Beijing Winter Olympics and Winter Paralympics, the mascots Bing Dun Dun and Xu Rong Rong became popular "Internet celebrities". Long queues formed in offline flagship stores, and online products were quickly sold out. There is a phenomenon of "hard to find a pier".
Data show that after the opening of the Winter Olympics on February 4, the sales of licensed retail stores and the number of visits to the "Olympic Official Flagship Store" on the Tmall platform almost doubled.
As of May 31, the total sales volume of Bingdundun plush toys has exceeded 5.5 million.
The reporter was informed that after January 1, 2023, the "Bingdundun" element will be converted into Olympic historical intellectual property rights, and the Beijing Winter Olympics Organizing Committee is also actively connecting with the Chinese Olympic Committee and the International Olympic Committee, striving for a global franchise plan Within the framework, continue to develop related licensed products.
Perhaps by next year, consumers may still see licensed merchandise with "Bing Dun Dun" and "Fuwa", the mascot of the 2008 Beijing Olympics.