Original title: MCN explosion in the head?
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Big V exposure: the founder was detained, and the amount involved exceeded 200 million!
The company's response: no notification, no relevant cooperation
An MCN company with tens of millions of fans such as Meunier, Cai Luoli, and Dummy Little Bawang has recently been involved in a turmoil.
On September 29, Shenzhen Youliang Culture Media Co., Ltd. (hereinafter referred to as "Youliang Culture") issued a statement saying: Luo Guanyan, the founder of the company, has no cooperative relationship with Youliang Culture; According to rumors such as Liang Wenhua's boss Luo Guanyan being under criminal detention", the company has not received an investigation notice from the judicial department and reserves the right to hold relevant subjects accountable.
In the early morning of the same day, "Senior Xiaogang", who has more than 1500W fans on the Douyin platform, once posted a video on the trumpet "Senior Xiaogang's Daily" saying: It is said that "Shenhao" has been detained; it is said that he has received More than 50 cases were reported to the police, more than 80 sets of real estate were defrauded, and the funds involved exceeded 200 million...
The "Shenhao" in the mouth of "Xiaogang Senior" is suspected to point to Luo Guanyan, the founder of Youliang Culture.
In the September 4 video, "Senior Xiaogang" once told the story that he was cheated of 600,000 yuan by the team of "Shenhao" by "purchasing traffic packs at a discount".
When the reporter called Youliang Culture Communication (Chengdu) Co., Ltd. (hereinafter referred to as "Chengdu Youliang"), a subsidiary of Youliang Culture, to learn about the details of the incident, the relevant staff responded: "It's none of your business!"
Founder detained? company response
In this turmoil, the party who claimed to have been defrauded of 600,000 yuan was "Xiaogang Senior", a creator in the automotive field with more than 15.3 million followers on Douyin.
His signature reads: "Car enthusiast. Don't explain, don't respond, do what's right in your heart."
"Senior Xiaogang" and its trumpet "Senior Xiaogang's Daily Life" also released several videos about related incidents, saying that they were not the only ones who were deceived.
In the early morning of September 29, "Senior Xiaogang's Daily Life" posted a video saying: 1. It is said that Shenhao has been detained; 2. It is said that more than 50 reports have been received, and more than 80 sets of real estate have been defrauded, and the funds involved in the case have exceeded 200 million... …
In response to the above content, Youliang Culture issued a statement on the same day saying: Recently, we noticed the public opinion about Youliang Culture and Mr. Luo Guanyan on the Internet, and hereby responded as follows:
1. Mr. Luo Guanyan once participated in the operation of Youliang Media as one of the founders. After the company was stable, he transferred the management rights to the senior management team and the board of directors, that is, Mr. Luo Guanyan and Youliang Culture no longer had any cooperative relationship.
2. Regarding the large-scale spread of rumors such as "Youliang Culture's boss Luo Guanyan was detained" by relevant individuals and media, as of now, our company has not received an investigation notice from the judicial department, and the rumor has affected the goodwill and normal operation of Youliang Culture. Caused a great impact, our company reserves the right to hold the relevant subjects accountable.
3. Strictly warn the relevant subjects to immediately stop disseminating seriously inaccurate remarks about the senior management team and talents, and the published allegedly infringing content should be deleted immediately to avoid further expansion of the damage and consequences. Infringing content will be blocked and deleted. Youliang Culture firmly uses legal weapons to protect the legitimate rights and interests of our employees!
4. Youliang Culture is currently operating in good condition with normal capital turnover. Mr. Luo Guanyan's personal behavior has nothing to do with Youliang Media.
In the future, we will still uphold the development concept of "reasonableness, legal compliance, fairness and justice, openness and transparency", and welcome the supervision and guidance from all walks of life!
In order to further understand the truth of the matter, the reporter called You Liang Culture, but was unable to get through.
Then the reporter called Chengdu Youliang, a subsidiary of Youliang Culture, and the relevant staff responded: "It's none of your business!"
Luo Guanyan has "severed" the relationship with Youliang Culture
In Youliang Culture's reply, Luo Guanyan, the former founder of the company, has nothing to do with the company.
In order to clarify the relationship between the two, the reporter checked Tianyancha and found that Youliang Culture is a 51% subsidiary of Shenzhen Youliang Culture Communication Co., Ltd. (hereinafter referred to as "Youliang Communication").
The major shareholder of Youliang Communication is Luo Jiayan, who holds 54.5% of Youliang Communication. He is also the legal representative, chairman and general manager of Youliang Culture.
Luo Jiayan and Luo Guanyan's names are only one word apart. Is there a relationship between them?
There are market rumors that the two are brothers. Although this claim has not been confirmed, according to Tianyancha search, the two are still inextricably linked.
Luo Jiayan is the legal representative, executive director and general manager of Shenzhen Meitong Chemical Technology Co., Ltd. (hereinafter referred to as "Meitong Chemical").
Meitong Chemical has a supervisor named Luo Yiteng.
Luo Yiteng is also the general manager of Shenzhen Yanxiazhiyi Catering Management Co., Ltd. (hereinafter referred to as "Yanxiazhiyi").
The supervisor of Yanxiazhiyi’s company is called Zheng Jiwen. Zheng Jiwen is also a supervisor of Shenzhen Bounty Hunter Alliance Investment Management Co., Ltd. (hereinafter referred to as “Bounty Hunter Company”).
The major shareholder of the Bounty Hunter Company is Luo Guanyan, with a shareholding ratio of 51%.
It can be said that after sorting out the intricate equity relationship, Luo Jiayan and Luo Guanyan still have indirect business contacts.
However, from the perspective of direct equity relationship, Luo Guanyan has indeed "cut off" the relationship with Youliang Culture.
The commercial map of Youliang Culture
So, what kind of company is Youliang Culture at the core of this turmoil?
It is understood that Youliang Culture is considered by many to be "the most famous MCN in Shenzhen" and an online celebrity incubation center.
According to the company's official website, Youliang Culture was founded in 2019, headquartered in Shenzhen, and has branches in Hangzhou, Chengdu, and Shanghai. It is a new online cultural entertainment ecological company with all-round and multi-channel realization of its main businesses such as , print media magazines, brand agency operations, and film and television variety shows.
At present, Youliang Culture has tens of millions of fans, such as Meunier, Cai Luoli, Dummy Xiaobawang, Chen Yili, AleksKost, Baibaitu, etc. The monthly video playback exceeds 7 billion, and the total number of fan IDs Over 800 million.
It has commercial cooperation with more than 3,000 brands such as Armani, Givenchy, Cadillac, Perfect Diary, and OnePlus.
According to Tianyancha data, in June 2022, Guangzhou Chaojing Investment Co., Ltd. (hereinafter referred to as "Guangzhou Chaojing") made a strategic investment in Youliang Culture.
According to the news, the Chaojing Group, a subsidiary of Guangzhou Chaojing, is a well-known e-sports new cultural and creative comprehensive industry group in China. Its business covers the League of Legends S11 World Champion EDG E-sports Club, E-sports Education, One Animation, Xinwen Creation and other industrial sectors.