"In-vehicle central control screen navigation pop-up advertisements" caused heated discussions.
Recently, a FAW-Volkswagen ID.6 CROZZ owner reported that when driving with in-vehicle navigation, a pop-up window advertisement of "car purchase discount" suddenly appeared on the central control touch screen, which blocked the navigation information while driving.
In this regard, the relevant person in charge of FAW-Volkswagen told the Beijing News Shell Finance reporter that he deeply apologized for the inconvenience caused by this pop-up message push to the car owner; in order to avoid affecting the user's driving, FAW-Volkswagen has immediately stopped car bombing. window prompt information.
However, as of press time, FAW-Volkswagen has not yet responded to the question of whether the car owner can turn off the information push function of the central control screen pop-up window.
Not only FAW-Volkswagen, but also many brands have been exposed to pop-up advertisements
The information circulating on the Internet shows that in the central control screen of FAW-Volkswagen ID.6 CROZZ owners, the pop-up window advertisement occupies almost half of the central control screen, blocking the navigation information of the central control screen. Gifts! You can get 12,000 points for bicycle transactions from now to September 30!”
As for why such advertising information appears, the relevant person in charge of FAW-Volkswagen said that the push of car news is a caring behavior of FAW-Volkswagen for car owners, not a pop-up advertisement. The main content is to remind users of maintenance, brand event invitations, etc. closely related to users. information; and said that in order to avoid affecting the user's driving, the pop-up window prompting information on the car and the machine has been stopped immediately.
The Beijing News Shell Finance reporter further asked the car owner whether he could choose to turn off the push function and whether the pop-up information would be pushed again in the future. As of press time, FAW-Volkswagen has not yet responded.
On September 28, a Mercedes-Benz owner posted a picture on a social platform saying that the pop-up advertisement on the central control screen of his vehicle was to promote the Mercedes-Benz electric vehicle EQE, and the advertisement had blocked the navigation information below; in addition, although the advertisement A closeable button is provided, but it is on the far right and is smaller in size.
In response, Mercedes-Benz car customer service responded that the pop-up window advertisement must not have popped up by the Mercedes-Benz car system itself, but may have popped up with the help of third-party software.
In fact, the situation of pop-up window advertisements in the car system is not a recent phenomenon.
In February last year, a Haval owner reported that after the vehicle was started, the central control screen popped up an advertisement of "fashion play and good luck"; A pop-up message prompts a small window. After clicking, the advertising page of NIO's new products pops up, and it occupies most of the navigation interface.
In addition, Changan Automobile's in-vehicle system startup advertisement has also been complained.
Regarding the push of car-machine system information, "all the current regulations on pushing information through the APP are applicable to the push of car-machine system information, and the push content is generally divided into two types: service content and advertising content." On September 29, Beijing Gaoqin Law Firm partnered Ren Wang Yuan told the Beijing News Shell Finance reporter, "For in-vehicle information push, it is necessary to comply with relevant regulations at the same time, one is the "Internet Pop-up Information Push Service Management Regulations" implemented on September 30, and the other was formulated by the Cyberspace Administration of China last year. "Several Provisions on Vehicle Data Security Management (Trial)". If the vehicle system involves advertising push, it needs to be clearly marked and can be closed with one click."
Xia Hailong, a lawyer from Shanghai Shenlun Law Firm, also has the same view. He believes that car advertising itself is not illegal, but as a connected device, it should also comply with various regulations on Internet advertising, such as providing functions such as one-click closing.
In accordance with relevant regulations, advertisements sent through the Internet of the car and the machine shall not affect the normal use of the network by the user; in the case of a motor vehicle, the car-machine system undertakes functions related to driving safety, such as navigation, collision prompts, and driving images. Affecting the user's normal use of the related functions of the vehicle system is a behavior that affects the user's normal use of the network.
The development of the vehicle-machine system is in its infancy, and management regulations need to be formulated for pushing information
With the rapid development of intelligence, intelligent networked vehicles are known as a new generation of information service terminals.
ICVs are not only means of transportation, but also a data processing platform for interconnected vehicles.
The reporter preliminarily sorted out the new cars launched this year, and the large-size central control screen, car-machine system, and in-vehicle interconnection have become the main propaganda points.
Zhang Xiang, an analyst in the automotive industry, said that the car-machine system can help users improve the driving experience, and the subscription service of software is also a new profit model currently being explored by car companies.
At present, many car companies are deploying in-vehicle systems and in-vehicle software.
For example, Toyota plans to launch its self-developed Arene operating system in 2025; Volkswagen Group plans to increase the proportion of self-developed in-vehicle software to 60% by 2025; Mercedes-Benz plans to release its self-developed MB.OS operating system in 2024 full version.
It is worth noting that in the future, software-defined cars have become the consensus of the automotive industry, and the benefits obtained through software will also become a new profit growth point for car companies.
Essence Securities believes that the current paid acceleration packages and autonomous driving subscriptions launched by car companies may only be just beginning, and new models and new gameplay will emerge in an endless stream in the future.
It is generally believed in the industry that advertisements may become an important means for software to obtain revenue in the information service of the vehicle system in the future, but there are currently no relevant regulations and policies for the information push of the vehicle system; Zhang Xiang believes that the Internet is currently used in the vehicle system. The development of the car system is still in its infancy, and the ecosystem is not perfect; he believes that when the car-machine system pushes information and how to regulate the operation, it is urgent to formulate relevant standards.
Regarding the push information, Zhang Xiang further suggested that the push should be done in a non-driving state such as when getting on the bus or before getting off the bus, and the number of pushes should be given priority. A streamlined driving experience.
Xia Hailong added that, as the pusher of car system advertisements, they should strictly abide by the Advertising Law, the Personal Information Protection Law and the Consumer Protection Law and other relevant regulations, and must not infringe on the rights and interests of users' personal information and consumers.
On September 30, the "Regulations on the Administration of Internet Pop-up Information Push Services" jointly issued by the Cyberspace Administration of China, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation came into effect.
This regulation proposes that users should be clearly informed of the specific form, content frequency, cancellation channels, etc. of the pop-up information push service in the service agreement, etc., and fully consider the user experience. The information should clearly indicate the identity of the pop-up window information push service provider, and if the pop-up window pushes advertising information, it should be identifiable, and prominently indicate "advertising" and a closing sign to ensure that the pop-up window advertisements are closed with one click.
According to the relevant content of the "Internet Pop-up Information Push Service Management Regulations", if it is necessary to push information, it shall sign a service agreement with the user and obtain the user's consent; if the information is unilaterally pushed without consent, it violates the requirements of the management regulations.
Beijing News Shell Finance reporter Wang Linlin edited by Xu Chao proofreading Chen Diyan