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"Decision intelligence" has become a new trend of digital transformation
Policymakers need all the tools available to help them ask the right questions about their data.
Decision intelligence helps leaders gain meaningful, actionable business insights and recommendations.
As data and insights become more important, decision intelligence that helps make informed decisions and provide predictive outcomes will become a new trend in digital transformation.
◎Our reporter Liu Xia
【World Tide of Technological Innovation】
The US "Forbes" magazine website recently reported that decision intelligence (DI) involves how people make business decisions, bridging the gap between analytics-focused data and artificial intelligence platforms.
In May of this year, Gartner released the key strategic technology trends for 2022, and "decision intelligence" was among them.
Gartner estimates that by 2023, more than 33 percent of large organizations will have analysts working on decision intelligence, including decision modeling.
The "Forbes" website also reported "decision intelligence" as a new trend in digital transformation.
a practical subject
In a world of surging data, many organizations recognize that to remain competitive, meet customer needs, foster innovation, and respond quickly to change, enterprise architecture needs to be transformed to be more driven by data and artificial intelligence.
But current decision-making models are often impractical and unpredictable, because of the inability to spot potential mismatches related to behavioral models in the business environment, and decision intelligence emerges.
According to Gartner, decision intelligence is a practical discipline that improves decision-making by clearly understanding and carefully designing the way decisions are made, and by evaluating, managing, and improving results based on feedback.
At present, with the increasing application of artificial intelligence technology in decision-making, the decision-making intelligence market relying on a variety of software technologies is rapidly emerging, and it has begun to provide solutions for decision-makers.
Decision Intelligence helps businesses make more, more efficient decisions with less cost by maximizing and harnessing the potential of data analytics, machine learning and artificial intelligence.
Decision intelligence is not about excluding humans from the decision-making process entirely.
It involves augmenting humans with artificial intelligence and creating a more comprehensive and accessible view of all business data, enabling people to make the best decisions.
As a result, companies are also working tirelessly to increase the productivity of their day-to-day operations and use decision-making intelligence that facilitates automation to remove bias without ignoring the value of human judgment, knowledge, and intuition.
Gartner estimates, "In the next two years, one-third of large enterprises will use decision intelligence to enable structured decision-making to improve competitive advantage." International Data Corporation (IDC) predicts that "by 2025, three out of three 4's of large enterprises will face blind spots due to lack of intelligent knowledge networks."
make people rethink
Forbes notes that decision intelligence is a relatively new field that uses intelligent technologies to support, facilitate and automate business decisions.
Decision intelligence will impact multiple areas, such as making people rethink the way they work, reshaping the face of digital marketing, and more.
People will rethink the way they work.
Many jobs today are tedious and unfulfilling, severely impacting organizational productivity and employee well-being.
Ultimately, people need to move away from defining people by work and reduce boring work. Decision intelligence can help make decisions faster and more efficiently, which helps people to work more purposefully, creatively and innovatively.
With the blessing of intelligent decision-making, digital marketing will show a new look.
New business models for acquiring customers will emerge, allowing companies to solidify their competitive advantage, create high-granularity customer segmentation, stay ahead of market demands, and design customer-centric strategies.
The structure and face of the organization has also been reshaped.
Adopting decision intelligence will help companies start building a data-driven culture with a technology foundation that enables businesses to synthesize information, learn from it, and apply insights at scale.
This will create a meritocracy that fosters purpose-driven initiatives for the business, while reducing decision time frames and increasing flexibility and resilience.
In addition, decision intelligence will redefine the way people think and learn.
The ability to think and learn involves analyzing data, uncovering insights, generating predictions, and supporting decision-making.
Having a decision intelligence framework will combine and "unlock" unique information, which can help expand the scope of enterprise automation and end-to-end business processes.
Facilitate scientific decision-making
So, how can businesses embrace and transition to decision intelligence?
The Forbes website notes that introducing this approach requires a strategic approach that focuses on clarity and impact.
First, companies should create a superior decision intelligence team, build consensus with key stakeholders across departments on the current state, and advocate for new operating models operating around data and AI; then, by focusing on meaningful, clear outcomes, clear The organization's criteria for measuring the success of a decision; and, by emphasizing the most impactful decisions, developing a phased implementation plan, and building an implementation roadmap.
C-suite management is an important driver during this period and must ensure that the various business cases are aligned with day-to-day activities, courageous in taking new initiatives, and analyzing and iterating frequently.
In addition, organizations need to increase employee training to give them the opportunity to be creative in exploring new business intelligence models.
Policymakers need all the tools available to help them ask the right questions about their data.
Decision intelligence helps leaders gain meaningful, actionable business insights and recommendations.
As data and insights become more important, decision intelligence that helps make informed decisions and provide predictive outcomes will become a new trend in digital transformation.