Another tech company may be selling food and beverages.

　　Tianyancha shows that recently, iFLYTEK (002230.SZ) has applied for a number of "Xunfei selection" trademarks, and the international classification of these trademarks includes beer beverages, convenience foods and wine.

　　After New Oriental launched "Oriental Selection" and LeTV tested the water with live broadcast, will iFLYTEK become the next technology company selling food, wine and other fast-moving consumer goods?

　　Artificial intelligence company registers food, alcohol and beverage trademark

　　Founded in 1999, iFLYTEK is an intelligent voice and artificial intelligence company engaged in the research of core technologies such as intelligent voice, natural language understanding, and computer vision. Its representative products include intelligent hardware such as voice recorders and learning machines. Its business includes intelligent education, intelligent Healthcare, smart city and other sectors.

　　The Tianyancha APP shows that iFLYTEK has applied for a number of “Xunfei Selection” trademarks since September 13. The international classifications of these trademarks include beer beverages, instant food, wine, etc. The current trademark status is all under application.

　　The Securities Department of iFlytek replied to the Red Star Capital Bureau on this situation, saying that they don’t know much about the situation at present, because the company that registered the trademark is iFLYTEK’s ecological enterprise - iFLYTEK Selection (Huangshan) Technology Co., Ltd., and the trademark registration is the protection of intellectual property rights of enterprises. common means.

　　The Tianyancha APP shows that Xunfei Selection (Huangshan) Technology Co., Ltd. was established in 2015. It used to be called Huangshan Aitu International Travel Agency Co., Ltd. and will be 100% owned by Huangshan Xunfei Technology Co., Ltd. in 2022. At the same time, its business scope is also Change from domestic and inbound tourism business to food sales, liquor business, crop seed business, etc.

iFLYTEK Selection (Huangshan) Technology Co., Ltd. is a 100%-controlled subsidiary of iFLYTEK, the main listed company.

　　Does Xunfei, which increases revenue but not profit, want to bring goods?

　　According to iFLYTEK’s performance report for the first half of 2022, revenue during the period was 8.023 billion yuan, a year-on-year increase of 26.97%; net profit attributable to the parent was 278 million yuan, a year-on-year decrease of 33.57%.

Regarding the increase in revenue but not profit in the first half of the year, iFLYTEK explained that the amount of income from changes in fair value of financial assets such as Sanxing (605168.SH) and Cambrian (688256.SH) mainly held by the company due to stock price fluctuations It was caused by a decrease of 273 million yuan compared with the same period of the previous year.

　　However, in terms of specific business lines, during the reporting period, the gross profit margin of iFLYTEK’s educational products and services, information engineering and operator-related businesses all fell by 2-4 percentage points.

　　Is iFlytek, whose profits are declining, the purpose of registering food and beverage trademarks to bring goods?

　　A technology industry practitioner told the Red Star Capital Bureau that from the current business structure of iFLYTEK, it is unlikely to adopt a delivery model like the Oriental Selection Live Room, because New Oriental's crossover originates from the company's main business, the online education industry. The volume of iFLYTEK’s artificial intelligence business has accumulated for a long time, and it is more likely to adopt a model similar to LeTV’s live broadcast, mainly selling iFLYTEK branded products, and the main purpose is to sell inventory.

　　The practitioner also said that in addition to the official stores of iFLYTEK on Taobao and JD.com, Taobao stores also maintain daily live broadcasts.

Moreover, iFLYTEK has already built its own iFLYTEK mall website to sell a full range of products.

He added that the cost of registered trademarks to enterprises is very low, which is a very early preparation. Besides, the registered trademarks are still being applied for, so it is still too early to sell or bring goods.

　　Chengdu Business Daily-Red Star News reporter Yu Yao

　　Intern reporter Cheng Luyang