<Anchor> It



's friendly economy time.

Reporter Han Ji-yeon is also here today (the 22nd).

Are there any studies that look at the relationship between obesity and the economy?



<Reporter>



Yes, recently, President Putin and Chairman Powell are shaking the world economy.



It is predicted that by 2060, the global economy will be eroded by 3.3% in terms of GDP as the number of obese people increases worldwide.



According to a study published in the medical journal BMJ Global Health, now two out of three adults worldwide are overweight or obese, and by 2060, three out of four will be.



Even now, this is consuming 2.2% of the world's GDP, but as more people are overweight in the future, the global economy will suffer that much.



Looking at each country, China has the largest amount of loss, with more than 1 view.



The US and India are predicted to be the next hardest hit.



As the worst-hit country for its size, the United Arab Emirates, which is expected to lose 11% of its GDP, ranked first.



<Anchor>



How does obesity affect the economy?



<Reporter>



Yes, there have been studies that have focused on the direct costs of obesity, and this is the first study to include other indirect costs.



First, there is a part where productivity is reduced because of obesity.

There are also many diseases that can be caused by obesity, such as cancer, diabetes, and heart disease.



He said that the cost of treatment and premature death caused by these diseases cause economic losses, especially in low-income countries, slowing development.



The researchers saw obesity as a disease more than obesity, and pointed out that more social and national solutions are needed because it requires complex interactions and solutions.



<Anchor>



Are there any US companies that use marketing strategies that do not raise prices?



<Reporter>



Yes, I came out to introduce a strategy that is good for both companies and consumers, but an American cosmetics company is marketing low-priced products that do not raise prices.



The lipsticks you see on the screen are products of this company, and they cost a little over 4,000 won (US$3).



These days, the cost of oil, color, or fragrance used in lipsticks has gone up.



Despite the pressure on production costs, the selling price remains the same.



Not only lipsticks, but also cheap bestsellers such as eyelash sticks and mascara are not raising prices.



In addition, a large US retailer maintains the standard price of a hot dog and carbonated drink set at $1.5, or around 2,100 Korean won.



If you factor in the inflation rate, you should receive at least $4.13, which is 2.8 times the current price, or about 5,420 won, but you are selling at a loss of over 3,000 won.



<Anchor>



As I just said, if you sell at a loss, the operation itself will not work. Do you have any other strategies?



<Reporter>



Yes, if we go back to that cosmetics company earlier, we keep cheap products as they are, but we get higher prices for expensive products such as skin care, or launch new products to increase sales, so it is a gain in the end.



Overall, the launch price has risen by 10%, generating close to 560 billion won in annual revenue.

The stock is up more than 50% from last year.



The hot dog set has been the same for 38 years since its release in 1985, and there was no trick to reducing the size.



Instead, we balanced it by raising the prices of other menu items. We took this hot dog set as a symbol of the company and left it as a 'bait product' to increase customer loyalty and induce them to purchase other products.