In August, the retail sales of the passenger car market reached 1.871 million units, a year-on-year increase of 28.9%, setting a record for the highest growth rate of auto retail sales in the past 10 years.

Based on the "accidental" performance of the auto market in August, with the arrival of "Golden Nine Silver Ten", the auto market may return to the peak of sales this year after "labor pains".

　　Sales growth is the best in nearly 10 years

　　In July, the auto market has shown a good momentum of "off-season not weak", and the sales of the auto market in August ushered in a period of rapid growth.

According to data from the Passenger Car Association, the retail sales of the passenger car market reached 1.871 million units in August 2022, a year-on-year increase of 28.9%, the highest growth rate in the past 10 years.

As of January-August, the cumulative retail sales reached 12.95 million units, a year-on-year increase of 0.1% and a year-on-year increase of 13,000 units.

Under the influence of factors such as the ultra-low base of chip supply last year and the introduction of preferential policies for car purchase tax, the effect of sales growth is gradually showing.

In order to seize sales, mainstream car companies added various preferential activities in August, and are trying to make up for the loss of sales caused by the epidemic in the early stage, and strive for the best results of the annual expected target.

　　On the automobile production side, according to the China Association of Automobile Manufacturers, in August, the production and supply capacity of automobiles was greatly affected.

The continuous high temperature and drought in the Sichuan-Chongqing region have led to a sharp decrease in the output of hydropower generation, and the contradiction between power supply and demand has become prominent. Related enterprises in the automobile industry responded to the government's request to suspend production and suspend production and give electricity to the people. bring some influence.

In terms of production and sales as a whole, passenger car consumption rose steadily in August. Even with fluctuations in economic performance, consumption remained resilient and has gradually returned to normal.

The production and sales of passenger vehicles achieved the first year-on-year growth since this year; this month, the production and sales of new energy vehicles and automobile exports both hit record highs year-on-year.

　　In addition, according to the August "Auto Dealer Inventory" survey results released by the China Automobile Dealers Association, the comprehensive inventory coefficient of auto dealers was 1.46, a month-on-month increase of 0.7% and a year-on-year increase of 6.6%. The inventory level is below the warning line and within a reasonable range. Inside.

Under the combined effect of the policy of halving the car purchase tax, local subsidy policies, and manufacturer promotions, the impact of off-season and power cuts has been offset, and sales have maintained steady growth.

At the same time, although the exhibition period of the Chengdu Auto Show is short, the intensive launch of new cars will promote the autumn auto market.

It is expected that the severe weather with high temperature and rain in September will gradually decrease, and the loss of production capacity caused by power cuts in Sichuan and Chongqing will also be quickly recovered.

Driven by traditional peak seasons and policies, market sentiment continued to pick up.

The "Golden Nine Silver Ten" situation is still promising. It is expected that the sales of new cars in September will achieve a high year-on-year growth, with an increase of around 10%-15%.

Although there is still a lot of room for sales growth, dealers should rationally estimate the actual market demand and reasonably control the inventory level according to the actual situation.

　　Self-owned brand "high light" is not reduced

　　The self-owned brand that has already shown a "highlight" moment in July, enters August, and the sales volume welcomes good news.

According to data from the China Passenger Car Association, the retail sales of self-owned brands reached 850,000 units in August, a year-on-year increase of 41% and a month-on-month flat.

Among them, the domestic retail share of independent brands in August was 45.8%, an increase of 3.8 percentage points year-on-year; the cumulative share from January to August was 46%, an increase of 6.9 percentage points compared to the same period last year.

From January to August this year, the cumulative share of self-owned brands was 48.0%, an increase of 5.6 percentage points compared with the same period last year.

This is due to the obvious increase of independent brands in the new energy market.

Among them, the leading companies performed well, and the brand shares of traditional car companies such as BYD Automobile, Chery Automobile, Geely Automobile, and Changan Automobile increased significantly.

　　According to the list of manufacturers' retail sales released by the Passenger Federation, the sales of major auto companies in August all ended with the word "rising", and the sales growth of their own brands was very strong. A total of 4 independent brands were shortlisted in the TOP10.

Specifically, BYD continued to dominate the August sales list with a year-on-year growth of over 150%.

In addition, Changan Automobile ranked fifth with a sales volume of 103,791 units, a year-on-year increase of 40.0%; Geely Automobile sold 102,995 units, a year-on-year increase of 25.4%, and ranked sixth; Chery Automobile sold 75,397 units, a year-on-year increase of 65.8%. tenth.

　　In terms of auto exports, independent brands also performed well.

In August, the export of self-owned brands reached 180,000 vehicles, an increase of 89% year-on-year; the exports of joint ventures and luxury brands reached 72,000 vehicles, an increase of 40% year-on-year.

From January to August, the cumulative export of passenger cars was 1.351 million units, an increase of 56%.

The export of independent brands to the European and American markets and the third world markets has made a comprehensive breakthrough, and the export strategy of international brands in China is also increasingly reflected.

　　New energy vehicles become "trump cards"

　　Nezha, Zero Run and "Leading"

　　Judging from the car market that suffered from setbacks in sales in the first half of the year, if the car market in July-August this year is called "off-season not short".

Then, the new energy vehicle market may be regarded as a "peak season" in August and even this year.

According to data from the China Association of Automobile Manufacturers, the production and sales of new energy vehicles in August were 691,000 and 666,000 respectively.

From January to August, the production and sales of new energy vehicles reached 3.97 million and 3.86 million respectively, an increase of 1.2 times and 1.1 times year-on-year respectively.

From the data point of view, both the production and sales in August and the overall production and sales this year have doubled the growth of new energy vehicles.

In August, under the influence of the policy of halving the car purchase tax, the production and sales of new energy vehicles were not affected, but continued to sell well beyond expectations.

　　Among them, the new energy passenger vehicle market hit a record high in August.

From the perspective of domestic retail share, the retail share of self-owned brands of new energy vehicles is as high as 70%, an increase of 4.2 percentage points year-on-year; while the share of new energy vehicles of joint venture brands is only 6.4%, a year-on-year decrease of 0.64 percentage points; The share reached 15.3%, a year-on-year decrease of 3.9 percentage points; Tesla's share was 6.5%, an increase of 1.3 percentage points.

　　Judging from the TOP15 sales data of new energy vehicle manufacturers in August released by the Passenger Federation, self-owned brands occupy a total of 11 seats.

In the segmented market, BYD Auto sold 168,885 vehicles in August with its hot-selling models of pure electric and plug-in hybrid drives, a year-on-year increase of 210.5%, and its market share has reached 31.9%, accounting for nearly a third of the current new energy vehicle market. One of the sales volume, maintaining the leading position of independent brand new energy.

Geely Automobile sold 35,567 new energy vehicles in August, a year-on-year increase of 384.0%, accounting for 6.7% of the market.

Ranked second in the list of independent brands of new energy vehicles in August.

Compared with the same period of last year, the growth of nearly 4 times provides strong market support for Geely Auto to continue to increase its investment in the field of new energy vehicles.

GAC Aian also ranks among the top 3 independent new energy vehicles with 27,021 vehicles, a year-on-year increase of 132.3%.

Chery Automobile ranks fourth among its own brand new energy vehicles with sales of 26,558 units, a year-on-year increase of 289.5%.

Changan Automobile, Great Wall Motor, and Celis also maintained substantial growth with monthly sales exceeding 10,000.

It is worth mentioning that since the rapid launch and delivery of the second model M7 in July this year, Celis achieved sales of 10,045 units in August, a year-on-year increase of 1119.1%.

The sales volume increased by more than 10 times, and the market share was quickly divided, which was eye-catching.

　　With the simultaneous development of multiple lines in the new energy vehicle market by independent car companies and the further increase of market share, the market share of mainstream joint venture brands of new energy vehicles may continue to be divided up.

According to the sales list of new energy manufacturers in August released by the China Passenger Car Association, among the mainstream joint venture brands, only SAIC-GM-Wuling surpassed Geely Automobile with a slight advantage in sales of 36,173 vehicles, a year-on-year increase of 3.4%, ranking second only to BYD in sales. two.

Since then, Tesla China, FAW-Volkswagen, and SAIC Volkswagen have ranked fourth, tenth, and thirteenth respectively.

In the top ten of the list, only two joint venture brands, SAIC-GM-Wuling and FAW-Volkswagen, are shortlisted, and other joint venture brands are still waiting to be developed.

　　On the new energy vehicle track, when it comes to the transformation of traditional car companies, it is natural to have to mention new forces in car manufacturing.

In August, the sales of new power car companies such as Xiaopeng, Nezha, Ideal, Weilai, Leapmotor, and Weimar were generally stronger year-on-year and month-on-month, especially the second camp of Nezha and Leapmotor. Take a new level.

Specifically, Nezha sold 16,017 vehicles in August, an increase of 142.2% year-on-year, and 12,655 vehicles compared with July, a year-on-year increase of 110.5%. It still achieved a substantial increase in sales and continued to occupy the new power TOP1.

Leapmotor sold 12,525 units in August, a year-on-year increase of 179.1%, and a month-on-month sales of 12,044 units in July, a year-on-year increase of 173.5%.

Nezha Auto and Leapmotor continued to maintain a sequential and year-on-year growth trend.

It ranks first in the sales volume of new car-making forces in August.

If the trend of high sales growth continues, "Wei Xiaoli", the first camp of the new forces, may change hands.

　　Luxury car market picks up again

　　Mercedes-Benz C-Series sales double

　　The purchase tax preferential policy has not only played a major role in promoting the practical and economical car market, but also played a significant role in the luxury car market.

According to the China Association of Automobile Manufacturers, in August, the sales volume of domestically produced high-end brand passenger cars reached 351,000 units, a year-on-year increase of 43.5%.

Judging from the situation in the past three months, some high-end brands have also been promoted by the purchase tax preferential policy, and the market has recovered significantly.

From January to August, the sales volume of domestically produced high-end brand passenger cars reached 2.373 million units, a year-on-year increase of 6.6%.

Under the good trend of a substantial increase in sales in July, some models saw steady growth again.

　　Specifically, in August, the sales volume of the BMW 5 Series was 16,039 units, an increase of 4.7% year-on-year, and the sales volume continued to grow compared with July, jumping from the second in July to the first in high-end sedan sales.

The sales volume of Audi A4 was 13,883 units, a year-on-year increase of 65.2%. Compared with the sales volume of 13,717 units in July, it also achieved new sales of more than 100 units in a single month, ranking second in high-end sedans.

Mercedes-Benz's E-class and C-class sales were 12,952 units, a year-on-year increase of 67.0%; sales were 10,479 units, a year-on-year increase of 113.7%, ranking third and fifth in sales respectively.

The fourth place on the list is the Audi A6, with sales of 11,487 units, a year-on-year increase of 1.4% and basically the same.

It is worth mentioning that the sales volume of the BMW 3 Series in August this year was 9,601 units, not exceeding 10,000 units, a drop of nearly 40% compared with last year, and when the BBA models on the list all rose year-on-year, only the BMW 3 Series fell sharply year-on-year. , may be based on the large fluctuations in oil prices this year and the official launch of the new BMW i3 in March, which led some consumers to choose to buy pure electric models, thus affecting the terminal sales of the BMW 3 Series in August.

　　Su Hui, honorary chairman of the Tangible Market Branch of China Automobile Dealers Association, said that self-owned brands are relatively more practical.

With the rapid growth of independent brand sales, and the relatively severe situation of cost and terminal consumption caused by the current economy, employment, international situation, etc., it will affect consumers' purchasing concept to a certain extent. Consumers who pursued high consumption in the past began to consume more steadily changing needs.

　　Can the "Golden Nine Silver Ten" come as promised?

　　The annual "Golden Nine Silver Ten" consumption season is ushered in again. Whether it is a car company or a dealer, various activities may be full of energy, sprint sales, and ensure a perfect ending at the end of the year.

　　The China Association of Automobile Manufacturers expects that with the arrival of the traditional golden consumption season, passenger vehicles will still show rapid growth in the next few months, and new energy vehicles and automobile exports will continue to develop well, providing stable growth for the automobile market throughout the year. Strong guarantee.

But at the same time, my country's economic development still fluctuates slightly, the foundation for recovery still needs to be consolidated, and the auto market still needs to continue to be boosted by policies.

The price of raw materials for power batteries has shown signs of rising again, and the domestic epidemic has spread in many places and in many places, bringing uncertainty to the industrial chain and supply chain.

The above factors will affect the quality of the economic operation of the auto industry, and major auto companies need to be cautious and take effective countermeasures in a timely manner.

　　The Passenger Federation believes that September is both the opening season and the working season for college graduates. The demand for a second car for families such as purchasing a car for transportation and taking children to and from school is stronger and more urgent. The demand for replacement and purchase will drive the new and second-hand car market to continue. Strong, and will continue to be the cornerstone to support the automotive market to maintain its current scale.

With the policy of halving the car purchase tax, it is the best pre-work for self-driving tours to buy and upgrade fuel vehicles with more power before the National Day. Therefore, the recent market for fuel vehicles to buy and upgrade is very hot.

With the conclusion of the Chengdu Auto Show, the accelerated development of automobiles to the countryside, and the approach of the peak season of the auto market, more new models will be launched in a concentrated manner, and a variety of new vehicles will drive a new round of consumption and bring about a considerable increase.

At present, the promotion intensity of the auto market is still at a high level, and may enter the promotion contraction period after September as usual. In the future, the continuous increase in sales before the withdrawal of the policy will further reduce the promotion intensity. Therefore, September is the best time to buy a car.

　　Su Hui, honorary chairman of the Tangible Market Branch of the China Automobile Dealers Association, said that from the current multi-point recurrence of the epidemic and the prevention and control situation, it is still unknown whether the major car companies and dealers of the "Golden Nine Silver Ten" can complete the sales task.

Luxury cars and joint venture cars cannot be effectively and quickly relieved in the short term due to the impact of the international situation and cost.

Although self-owned brands are now in a period of opportunity, they also need to be viewed objectively in light of the current severe economic and employment situation, and cannot be blindly optimistic.

It is hoped that with the increase in travel consumption demand during the National Day, under the normalization of epidemic prevention and control, automobile consumption can create a good consumption environment and further increase the sales volume of the automobile market.