Who is buying a Porsche with an average price of 800,000? Portrait of Chinese car owners: the average age is less than 40 years old, half of them are women

　　Sino-Singapore Jingwei, September 24 (Niu Chaoge) Porsche, with a maximum valuation of 75 billion euros, is expected to be listed in Germany on the 29th. How much does it benefit from the Chinese market, which has remained the largest single market for seven consecutive years?

　　China-Singapore Jingwei sorted out the prospectus data and found that in the past three and a half years, Porsche has sold more than 310,000 vehicles (316,971 vehicles) in China, with an average annual sales of more than 90,000 vehicles (90,563 vehicles), accounting for the total global sales. of 32.09%.

In the first half of 2022, revenue from China reached 5.64 billion euros.

　　On September 20, Porsche officially began to subscribe. The issue price ranged from 76.5 euros to 82.5 euros. It will issue nearly 114 million preferred shares to the public, accounting for 12.5% ​​of Porsche shares. It is expected to be listed on the Frankfurt Stock Exchange in Germany on September 29. , valued at 70 billion euros to 75 billion euros.

According to reports, this will be the third largest IPO ever in Europe.

　　Who are the 310,000 Chinese car owners who bought nearly one-third of the world's Porsches and propped up Porsche's IPO?

How important is the Chinese market to Porsche?

　　Customers from China are undoubtedly Porsche's customers with the most purchasing power, and they are quite present in both financial reports and executives.

　　"In 2021, China will be the largest single market for Porsche brand in the world for seven consecutive years, and 32% of Porsche's global sales will come from China." Yan Boyu, President and CEO of Porsche China, once publicly stated.

　　According to the prospectus, in the first half of 2022, Porsche's sales revenue from the Chinese market was 5.64 billion euros, accounting for 31.47% of the total sales revenue. For comparison, its sales revenue from North America and the entire European region was 4.968 billion. And 5.492 billion euros, the largest single market may be extended in 2022.

　　Source: Porsche prospectus

　　In 2021, more than 95,000 Porsche owners in China mentioned new cars.

The financial report shows that in 2021, Porsche will deliver a total of more than 300,000 vehicles (301,915 vehicles) worldwide, of which more than 95,000 vehicles (95,671 vehicles) will be delivered in China, accounting for 31.69% of the total global sales, a year-on-year increase. 8%.

　　In the past three years, the number of Porsche owners in China has shown an upward trend, but this growth hit the pause button in the first half of this year.

　　Specifically, from 2019 to 2021, the deliveries in China were 86,752, 88,968 and 95,671, respectively.

But its deliveries in the first half of 2022 were 40,681, down 7,973 from 48,654 in the first half of 2021.

　　2022 is a very critical year for Porsche China. Meschke, vice chairman of the Porsche Global Executive Board, has publicly stated that because of the newly established Porsche China R&D branch in 2022 and the Porsche Digital Technology that was just separated from the Porsche China system last year Co., Ltd. will fundamentally change the position of the Chinese market in Porsche's global market.

　　"China is one of our most important strategic markets, not only because of its dazzling sales data, but also because of its outstanding performance and broad space in digitalization and innovation." In March 2022, Meschke publicly stated .

Porsche owner portrait: the average age is under 40 years old, half of them are women

　　In the first half of 2022, Porsche's average sales revenue per car is about 113,000 euros, equivalent to about 791,900 yuan at the exchange rate on June 30, 2022, and an increase of about 20,000 euros in three years, equivalent to about 140,200 yuan. The compound annual growth rate per vehicle is 4%.

In addition, Porsche stated in the prospectus that it offers special editions at high-end price points, and related sales have been increasing in recent years, "In 2021, only a small number of customers purchased the version without more options and customization, with the 911 Sport Classic version as the For example, 1,250 units of this model were sold at a base price of about 280,000 euros (about 2,021,500 yuan at the exchange rate on December 31, 2021)."

　　In terms of sales, sales from China also decreased slightly in the first half of 2022, from 49,450 in the first half of 2021 to 46,664.

In the long run, from 2019 to 2021, its sales in China will show an increasing trend, specifically 87,751, 87,730 and 94,826.

In the past three and a half years, Porsche has sold 316,971 vehicles in China, accounting for 32.09% of the total global sales of 987,734 vehicles.

　　Source: Porsche prospectus

　　For the sales growth in China over the years, Porsche believes in the prospectus that it is mainly driven by more and more high-net-worth individuals, including more and more women and millennials.

And said that in the past few years, it has been committed to developing its market share in China.

　　In addition, Sino-Singapore Jingwei noted that the

　　Based on the sales of 94,826 vehicles in 2021, in China, more than 47,413 women will buy Porsches in 2021.

　　Despite the decline in sales in the first half of 2022, its sales revenue in the first half of 2022 continued to rise, from €5.116 billion in the first half of 2021 to the first half of 2022, driven by "improvement in product mix, pricing and pricing" 5.64 billion euros, an increase of 10%.