On September 23, the autumnal equinox of the lunar calendar, our country ushered in the fifth harvest festival for Chinese farmers.
In Changping, Beijing, 360 catties of apples from all over the country formed a "harvest wall" to present gifts to the festival.
In Chengdu, Sichuan, the Tianfu Agricultural Expo Park was filled with waves of rice, and words such as "Celebrating the Harvest and Welcome the Grand Event" appeared in the fields.
This year's Chinese Farmers Harvest Festival is themed "Celebrating the Harvest and Welcoming the Great Harvest". Adhering to the purpose of celebrating the harvest, promoting culture and revitalizing the countryside, various mass celebrations have been organized across the country to fully demonstrate the new achievements of agriculture, new changes in the countryside, farmers' new look.
As a representative of e-commerce companies, Pinduoduo was invited to participate in the celebrations at the two major venues of the Harvest Festival in Beijing and Chengdu.
Pinduoduo new farmers from Guizhou, Jiangxi, Henan and other places brought their hometown's characteristic agricultural products for centralized display and production and marketing docking.
According to reports, as the only e-commerce platform to host the golden autumn consumption season of Chinese farmers’ harvest festival, Pinduoduo has launched the “Duoduo Harvest Hall” on September 1, investing 5 billion in consumer subsidies, covering more than 500,000 types of agricultural and sideline products. Consumers celebrate a bumper harvest.
△ At the celebration event in Changping, Beijing, 360 kilograms of apples from six major producing areas across the country formed the characters of “Celebrating the Harvest and Welcome the Grand Event”, attracting the audience to stop and “check in”.
Beijing-Sichuan Linkage Celebrating Harvest High-tech Wheat "Upstart" attracts onlookers
On the morning of September 23, the 2022 Chinese Farmers Harvest Festival was held at the Changping Strawberry Expo Park in Beijing.
At the event site, the "wheat booth" jointly built by Pinduoduo and China Agricultural University frequently attracted guests to stop by.
On the stand were three types of wheat grains in transparent containers, as well as bread made from these "high-tech" wheat flours.
It is understood that the exhibition is a series of breakthrough new wheat varieties cultivated by the Wheat Research Center of the Agricultural College of China Agricultural University, supported by the Pinduoduo Ten Billion Agricultural Research Project.
These wheat varieties have outstanding performance in terms of high yield, high quality, disease resistance and heat resistance.
What's so special about the wheat "upstarts" jointly created by China's top agricultural universities and Internet platforms?
According to relevant experts from China Agricultural University, the Wheat Research Center has carried out basic frontier explorations around key scientific issues of high-quality wheat, upgraded and transformed key biological breeding technologies, and organically integrated with conventional breeding technologies to cultivate new high-yield and high-quality wheat varieties.
The newly approved wheat varieties Nongda 753 and Nongda 761 have achieved synergistic improvement in quality and yield. The yield is 5-10% higher than that of common varieties, and the quality has reached the standard of strong gluten.
△Supported by Pinduoduo’s Ten Billion Agricultural Research Project, a series of breakthrough new wheat varieties cultivated by the Wheat Research Center of the Agricultural College of China Agricultural University appeared at the venue.
The relevant person in charge said that the cultivation of Nongda 753 and Nongda 761 has solved the common bottleneck problems of high-quality strong gluten wheat in my country, such as low-quality high-yield, high-quality non-disease resistance, and unstable quality, and has an important impetus for the development of high-quality wheat production and industry in my country. effect.
At present, these two varieties are being widely used in Henan, Hebei, Shandong and other places in the main producing areas of Huanghuai wheat in my country.
Taking the new high-quality selenium-enriched wheat variety "Nongda 3753" as an example, its protein is about 15% higher than that of ordinary varieties, its selenium content is 67.5% higher than that of ordinary varieties, its zinc is increased by 25%, and its seed coat is rich in anthocyanins. Clearing free radicals in the body, improving immunity, maintaining normal osmotic pressure of blood vessels, and improving myocardial nutrition have positive effects, which are of great significance for significantly improving the health level of Chinese residents and promoting the implementation of the "Healthy China" strategy.
In Chengdu, in accordance with the concept of "organizing agricultural expo in the field", Tianfu Agricultural Expo Park has constructed an expo space of "indoor exhibition hall + outdoor exhibition area + Linpan exhibition area + Datian exhibition area" to create a window to display the golden signboard of Sichuan agriculture.
Among them, the Chinese Agricultural Civilization Museum showed the audience various collections of agricultural cultural relics, specimens, ancient books and traditional agricultural tools, and also made the agricultural culture "live" through multimedia technology such as interactive screens and scene fusion projections.
As a new e-commerce business that relies on agricultural products and takes root in Sannong, Pinduoduo's special booth with the theme of "helping rural revitalization and spelling out a better life" appeared in the core area of the main stadium in Chengdu, from Changshun in Guizhou, Longnan in Jiangxi and Luoning in Henan , Ruyang, Henan, and Nanchong, Sichuan, the farmer representatives recommended the best products from their hometowns.
△On September 23, Chengdu, Sichuan held a harvest festival celebration, and Pinduoduo, the largest agricultural product upstream platform in the country, appeared in the core area of the venue.
Sichuan-Chongqing agricultural products sell well in Daliangshan, "net red fruit" has become an e-commerce traffic password
When the autumn equinox arrives, the rice fields in the Chengdu Tianfu Agricultural Expo Park are yellow and green, and it is impossible to see the edge at a glance.
One of the offline venues of this year's Harvest Festival is set up here, and agricultural and sideline products and artworks from all over Sichuan are displayed in the main exhibition hall.
Online, the Sichuan-Chongqing section of the “Duoduo Harvest Pavilion” built by Pinduoduo’s platform invested heavily in subsidies is also booming. Pujiang red kiwifruit, Huili soft-seed pomegranate, Panzhihua Kate mango, Zigong hand-shredded rabbit, Sichuan-style smoked sausage, etc. The number of orders for Yu Nong's special products exceeded 100,000.
In recent years, with the help of e-commerce platforms represented by Pinduoduo, Sichuan Daliangshan has become a concentration of "net red fruits" and an important engine for local farmers to increase their income.
Take Huili pomegranate as an example. In the past, due to the constraints of poor information and logistics, fruit farmers had almost no say in pricing, but the new e-commerce platform broke this situation.
Luo Hao, a "new farmer" who lives in Zhangguan Town, the core production area of Huili pomegranate, believes that on the e-commerce platform, merchants compete for management costs in terms of cartons, net sets, logistics, online promotion, and cold storage construction. This healthy competition allows them to set prices according to the quality of the fruit.
"As long as you are willing to work hard, as long as the supply chain is good enough, you will have the opportunity to sell at a good price." Luo Hao also said that Pinduoduo implements "zero commission" for agricultural products, which also saves young people returning to the village their first venture. cost.
The new e-commerce brings stable orders and "pricing power" to farmers. The most intuitive changes are sales volume and income.
Liao Shun'an, a fruit farmer in Yanyuan County, Liangshan Yi Autonomous Prefecture, Sichuan Province, said that with the popularity of Yanyuan apples on e-commerce platforms, even in 2020 due to the double impact of hail and the epidemic, all the apples in the village were sold out.
There are also small cherries in Dechang County, Liangshan Yi Autonomous Prefecture. The market price of small cherries in Dechang has increased several times in the past two years. Based on the production price of 15 yuan per pound this year, there are about 300 trees on 5 acres of land. Cherry trees can bring farmers nearly 30,000 yuan in income.
Spring is born and summer is long, autumn is harvested and winter is hidden. After a year of hard work, the harvest is finally welcome.
Paying tribute to hundreds of millions of farmers and writing the most beautiful picture of rural revitalization, perhaps this is the best revelation brought by the autumn equinox.