The Selosse champagne house, based in Avize (Marne), has decided to invest in chips to trace its bottles.
A way for this house, which produces fewer bottles than demand, to fight against the secondary market;
reports
Le Parisien
.
Rare champagne therefore, which, once on the parallel markets, may not have been packaged by customers and subjected, for example, to high temperatures.
"If customers are not satisfied with the product, they will contact us directly", explains Anselme Selosse, the former owner who left the reins to his son.
Bottle history
But impossible to reimburse these dissatisfied consumers since the bottles are sometimes sold ten times more expensive.
After asking customers to sign a charter of good conduct, the champagne house has moved up a gear.
She invested 120,000 euros for these chips, stuck in the trim piece.
Several pieces of information are listed there: the cuvée, the date of disgorging, the identity of the customer… The entire circuit of the bottle can thus be traced.
The champagne house says it is satisfied with these chips, installed since last April.
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