On the occasion of the 5th Farmers' Harvest Festival, Du Xiaoman and CCTV will jointly hold a live broadcast of "Just in Time" 2022 China Farmers' Harvest Festival at 19:00 on the evening of September 23, providing assistance to nearly 20 public welfare programs. Live broadcast of agricultural products.
CCTV host Cao Xuanyi joined hands with Douyin expert Xiaoyu Ganer to help farmers and bring goods in the middle of the night. There are also millions of fans, Amei, a rural guardian of the distant mountains, and Internet celebrity expert Alimu, together for Chongqing and Shaanxi. The "endorsement" of agricultural special products in Hanzhong and Fujian Gutian.
The whole live broadcast will bring a variety of unique local delicacies: hand-shredded bacon in Sushuba, Mian County, Hanzhong City, smooth Hanzhong rice skin, soft, glutinous and fragrant Shifangtian Tremella Soup, known as "" The "king of chrysanthemums" of Xiushan golden silk chrysanthemum, spicy but not dry Wanzhou grilled fish, etc.
Not only the product variety is very rich, but the price is also very "powerful". In order to drive the sales and reputation of agricultural products, many products are the lowest price on the entire network.
In addition to the maximum price concessions, during the live broadcast, there are also 1 yuan seckill and super subsidy activities for a variety of products.
It is understood that all the agricultural products in this public welfare live broadcast come from the assistance areas of the "Xiaoman Assistance Program".
In 2019, Du Xiaoman launched the public welfare project "Xiaoman Assistance Program", which provides interest-free loan support to industrial leaders with dreams in rural areas through discounted interest rates for enterprises. He has traveled all over Chongqing, Shaanxi, Fujian and other places, helping many farmers to live. On the road to industrial wealth.
Today, farmers' industries have ushered in a bumper harvest. Du Xiaoman hopes to use the influence of CCTV to enhance the brand awareness of agricultural products by launching public welfare live broadcasts to help farmers, break the regional restrictions on agricultural product sales, and provide farmers with comprehensive assistance from production to sales. , using digital methods to help the sustainable development of local characteristic industries.