At present, the auto industry is at a historic turning point. If traditional auto companies and brands want to get rid of the passive situation and achieve sustainable development, they can only take the initiative to change.

The SAIC-GM Buick brand has taken this step firmly.

  On June 1, 2022, the SAIC-GM Buick brand released a new brand identity and future-oriented development plan, and launched two new vehicles: the new flagship model of the Buick MPV family, the Buick Century CENTURY, and Buick's first GM Ultium Austrian. The Electra-X, a pure electric concept SUV based on the Teneng electric vehicle platform, shows that Buick will break out of the cocoon and regenerate in the era of intelligent electric vehicles, comprehensively upgrade the driving experience, and accelerate the transformation in the direction of "more electric, smarter, and higher-end".

  The development of MPV witnesses "China's self-confidence"

  In December 1999, the first GL8 rolled off the production line at SAIC-GM's Pudong Jinqiao Base, and the Buick GL8 opened the golden age of domestic MPVs.

  Over the past 20 years, the MPV market has developed rapidly and has become a unique presence in China's auto market. It is deeply integrated with China's economic, commercial and social development process, and has accompanied many companies from small to large and from large to strong; With the development of the times and changes in living conditions, MPV has also witnessed the changes in people's livelihood and consumption upgrading, and is increasingly integrated into daily work and life.

From the beginning, MPV is oriented to business users, and now it has formed a variety of use scenarios such as business business and family vehicles.

  Among the joint venture brand models, it is rare to have a high nationality like the Buick GL8 that can condense China's self-confidence, demonstrate China's strength, and have a high degree of nationality.

In the market, there is a phenomenon-level "Chinese-style" vehicle configuration rule: X + Buick GL8.

X is a "variable", and the model brand, origin, grade and grade are different, but the Buick GL8 has always been a "constant" whose status cannot be shaken.

It can be a collaborative space where team thinking collides, an imaginative space that inspires inspiration, a warm space where family love flows and blends, and a private space for personal and physical relaxation.

The word-of-mouth spread of "Having a family, a business, and a GL8" is a vivid proof of this.

  Compared with other types of vehicles, MPVs are more sensitive to economic development, market changes and social changes.

Data shows that in recent years, the sales of large MPVs, especially high-end models, have grown steadily, and the trend of automobile consumption upgrading is still obvious.

As the MPV market ushered in a high-end wave, the market also called for a luxury MPV model with higher quality and better experience. The arrival of the Buick Century is just in time.

 Integrate the changes of the century to create a "century" work

  With the rapid development of the new economy and new industries, the domestic high-net-worth consumer group is increasing year by year.

This group is also a strong driving force for the development of the times and society. They hope to continuously improve and prove their own value, not only pay attention to spiritual value, but also pay attention to life experience.

In response to the travel needs and spiritual demands of this target group, Buick brings a new flagship MPV, the Buick Century CENTURY, to open up a new segment of higher-end and more luxurious MPVs.

The picture shows that on September 16, 2022, the Buick Century CENTURY rolled off the production line at the Jinqiao luxury car factory of SAIC-GM

  According to reports, adhering to the profound accumulation of more than 20 years of high-end MPV product development, Buick Century CENTURY defines luxury with technology, and is the first to carry a number of industry-first technologies to create an unprecedented distinguished travel experience.

Its innovation is equipped with a luxury smart curtain wall system that can be raised and lowered with one button, supports multi-mode smart screen projection, and creates a "private space" that combines intelligence and tranquility.

In addition, the Buick Century is also equipped with two industry-leading 8155 in-vehicle flagship chips, once again setting a new standard for luxury MPV experience.

  Through the Buick Century, not only people can see a more vibrant and refreshed Buick brand, but also vividly reflects the Buick brand has always adhered to "contemporary spirit to build contemporary cars", and actively responded to the needs of the market and users.

With the wheels moving forward and the brand moving upward, a Buick that is constantly evolving, innovating and rejuvenating will be empowered by technology to develop, and will open a new chapter in the brand's era on the road of "intelligent travel a thousand miles".

(Deng Kan)