Net red luxury houses are listed on the market, and the "Golden Nine" of Shenzhen's property market is gradually showing its fineness

　　Wu Jiaming

　　Now, the property market has officially entered an important node of the traditional "Golden Nine and Silver Ten", and the successive entry of Internet celebrity luxury houses into the market has also heated up the calm Shenzhen property market.

　　Luxurious housing projects that cost more than 10 million yuan at every turn, such as China Merchants Xijiayuan and Qianhai Yicheng Qiwanli, have finally appeared in the "Golden Nine Silver Ten".

Among them, China Merchants Xijiayuan has filed a total of 604 residences this time, and the number of finalists who have completed the freezing of intention registration deposits is 1615 batches. Although no points are required, such shortlisted results have made it the focus of discussion among buyers in Shenzhen.

Some buyers who participated in the new home of China Merchants Xijiayuan told reporters that the main reason for paying attention to the project is that there is a large price difference between its pricing and the surrounding second-hand houses.

The reporter found that the second-hand houses around the project include Shuangxi Garden, Jingshan Garden, Woods Apartment, Shanyuhai and other communities.

　　In 2020, the "new" of Internet celebrity disks in Shenzhen has become a phenomenon-level event, not only "daily disks" are frequent, but also triggers regulation by regulatory authorities.

During the on-site visit, the reporter found that after more than a year of in-depth regulation and changes in the economic environment, buyers of both just-needed and improved homes have become more and more calm, and the sales of many online celebrity luxury homes have not been as expected by the market. So hot.

This year, there has been very little "sunlight" in Shenzhen's new housing market.

Previously, the 239 units launched by Hyde Park, a luxury house in Shenzhen, with a minimum threshold of 18 million yuan, were sold out on the opening day on May 30. This is also the first "sunlight" offer for Shenzhen's new house project in 2022.

　　According to industry insiders, new properties with strong luxury properties are still popular with home buyers. In their eyes, luxury properties are still "hard currency".

Shenzhen Centaline Real Estate Research Center believes that luxury homes are relatively eye-catching in the downturn in the market, and high-net-worth individuals are relatively less affected by the environment and policies. Therefore, the market is extremely sluggish this year, but the performance of luxury homes is better than just need to improve.

According to the data monitoring of Leyoujia Research Center, the proportion of second-hand housing transactions in Shenzhen has changed a lot in the past seven years. to 41%.

　　The entry of luxury new homes seems to have rejuvenated Shenzhen's new home market in September and ushered in a turning point.

On the other hand, the reporter found that the new properties currently on sale in Shenzhen are not too conceited.

Some commercial apartment projects have also launched special rooms in the name of "work-to-house", with a discount rate of 6.7% at one point, and the commission rate given by developers even exceeds 5%.

　　In addition to new houses, second-hand houses are also a barometer to test the quality of the property market.

On February 8, 2021, Shenzhen took the lead in establishing a second-hand housing reference price release mechanism in China, and released the guide price for 3,595 communities in the city.

In the blink of an eye, more than a year and a half has passed.

Recently, many cities have adjusted the reference price of second-hand housing, including cancellation or optimization.

Shenzhen can be said to be one of the few cities in China that is still strictly implementing the second-hand housing reference price policy.

The reporter found that more and more second-hand houses are sold at or close to the reference price, and the reference price has become the most important target for buyers in Shenzhen who just need it.

According to the latest data released by the Shenzhen Real Estate Agency Association, the number of second-hand housing in Shenzhen last week was 486, an increase of 12% from the previous month.

The Shenzhen Association of Real Estate Intermediaries predicts that with the improvement of the epidemic prevention and control situation in Shenzhen, the transaction volume of second-hand housing has begun to bottom out.

　　According to the monitoring of the Middle Finger Research Institute, more than 250 provinces and cities across the country have optimized and adjusted their policies more than 700 times since the beginning of this year. In particular, policies were introduced intensively from April to June, and from July to August, the implementation of policies in various cities slowed down.

Since September, the pace of city-specific policies has been slightly accelerated, and the policies of first- and second-tier cities have been followed up.

Looking forward to the future, local governments are expected to continue to "make full use of the policy toolbox" to stabilize the property market due to city-specific policies.

In the short term, local property market policies are easing or focusing on credit. By optimizing the identification standards for second homes, lowering the mortgage down payment ratio and interest rates, etc., the threshold and cost of residents' housing purchases are lowered, and reasonable housing needs are supported.

With the continuous improvement of the property market policy environment and the advent of the traditional peak sales season, it is expected that the real estate market in some hot cities may gradually stabilize.